Achetez responsable avec Zèta Shoes !
Mieux consommer : c’est votre grande volonté ? Vous aimez la mode ? Envie d’être tendance tout en étant responsable dans votre consommation ? Zèta shoes est là ! La marque vous propose des baskets en marc de raisin : tendances & responsables
La mode n’a plus de secrets pour vous, (ou pas), vous aimez les produits responsables en accord avec vos convictions ? Vous êtes au bon endroit
Dans cet article, on vous dit tout sur Zèta shoes et sur les bénéfices que vous avez à vous acheter une paire de Zèta !
Piqure de rappel, la mode éco responsable, c’est quoi ?
La mode éco-responsable : la grande tendance du moment !
Comme vous le savez, le réchauffement de la planète et les conséquences qui apparaissent ne cessent de se manifester. De nombreuses personnes commencent peu à peu à adopter un mode de vie eco-responsable, avec pour volonté de limiter les impacts sur la planète en transformant certaines habitudes.
Au-delà de certaines personnes, ce sont les marques qui s’engagent à leur tour. Elles sont nombreuses à revoir leur façon de fabriquer en utilisant notamment, des matières plus durables et éthiques.
Mais ce sont aussi de nouvelles marques responsables qui débarquent et séduisent peu à peu de plus en plus de consommateurs. Elles sont de plus en plus nombreuses et apparaissent désormais comme une nécessite fasse à la surconsommation.
Baskets éco-responsables, ça vous parle ? Inconcevable ? Bizarre ? No fashion ? Vous penserez, et bien détrompez-vous ! On peut très bien être tendance et responsable à la fois !
Pourquoi acheter une paire de Zèta shoes ?
Ah la mode, la mode et toujours la mode !
S’engager à travers la mode, c’est possible !
L’histoire de Zèta, c’est avant tout l’histoire d’une jeune étudiante, Laure Babin, qui a mis au point des chaussures vegan fabriquées à partir du marc de raisin. Étonnant ? Mais ça fonctionne !
Vous avez bien lu, c’est bien à partir de déchet vinicole que sont conçues ces baskets ! Laure Babin, est à l’origine de ce concept fou et lance sa propre marque de basket. C’est là, qu’est naît Zèta, la marque de basket 100 % recyclée.
Bon fini de blablater, on vous dit pourquoi vous avez intérêt à vous procurer ces baskets issues d’un nouveau genre !
Ici, découvrez les raisons pour lesquelles Zèta est la marque de votre prochaine paire de chaussures !
1. Parce que les baskets Zèta sont zéro déchet
De la conception jusqu’à vos pieds : la marque a tout pensé pour limiter au maximum le gaspillage !
Le raisin : l’ingrédient phare !
Les baskets sont fabriquées à partir de cuir végétal conçu à base de raisin. Le raisin ici utilisé, non pas pour le manger, mais bel et bien pour concevoir des baskets. C’est plus particulièrement des déchets des productions vinicoles qui sont utilisés après avoir été broyés et mélangés à des matériaux recyclés, pour financement être étalés et former par la suite un cuir.
Du plastique recyclé pour les lacets
Pour les lacets, dans une démarche une nouvelle fois, zéro déchet, c’est le plastique repêché en mer méditerranée qui est utilisé.
Des semelles fabriquées à partir de chutes
Des chutes de caoutchouc sont utilisées pour concevoir la semelle extérieure. La semelle intérieure est quant à elle, constituée de liège recyclé !
Une fois usées, recyclez-les
Après avoir bien porté vos baskets Zèta, recyclez-les pour qu’elles puissent avoir une seconde vie.
Assemblées et prêtes à porter ! Et comme le dit si bien la marque « la boucle est bouclée »
2. Parce que les baskets Zèta sont confectionnés dans un atelier à la main
Comme vous le savez sûrement, la quasi-totalité des chaussures fabriquées dans le monde, sont fabriquées à partir de matériaux polluants, à des milliers de kilomètres, dans des conditions douteuses qui restent floues.
Ici, chez Zèta, c’est tout l’inverse ! Proximité et transparence sont les maîtres-mot de ce projet !
Des fournisseurs sélectionnés avec soin pour leur savoir-faire.
Le choix s’est porté pour un atelier familial au nord du Portugal. Un fournisseur avec lequel la marque travaille main dans la main depuis les prémices du projet.
C’est ensemble, qu’ils ont créé cette paire de basket innovante et tendance dans une démarche de zéro déchet.
Une campagne ulule lancée
Une fois les prototypes ficelés, une campagne ulule a été lancé afin de donner la possibilité aux consommateurs de participer au projet, et surtout de lui permettre de voir le jour !
Ce projet a eu le succès attendu, et même au-delà, puisque l’objectif de 100 paires de baskets en préventes a été haut la main atteint. Ce sont 2 681 paires de chaussures qui ont été commandées en préventes.
3. Parce que les baskets Zèta sont vegan
C’est un cuir vegan qui est utilisé pour fabriquer ces baskets ! Oui, oui un cuir vegan.
Le cuir, ce n’est pas écolo et loin d’être éthique, d’ailleurs ! Pour se faire, Zèta, fabrique son cuir végétal à partir de déchets vinicoles, auquel sont ajoutés des matériaux recyclés. C’est ce que l’on appelle un faux cuir, obtenu à partir du traitement de matières végétales.
Pas de matière animale dans vos Zèta !
Un engagement pour les animaux, mais surtout pour l’environnement. La fabrication vegan ne signifie pas que la qualité est moindre, bien au contraire. Les chaussures sont tout aussi résistance que des chaussures classiques (voir plus) et la ressemblance est incroyable.
Porter des chaussures vegan : pas que pour les adeptes du veganisme
En achetant des baskets vegan, vous faîtes un geste pour l’environnement, puisque que vous réduisez votre empreinte écologique. Oui, oui, la fabrication vegan s’inscrit dans une démarche du développement durable et écoresponsable visant à réduire les impacts écologiques négatifs sur l’environnement.
De plus en plus de personnes sautent le pas alors, pourquoi pas vous ?
4. Parce que les baskets Zèta sont récyclées et recyclables !
100 % recyclés et recyclables !
Chez Zèta, ils font les choses jusqu’au bout ! Zèta s’engage à reprendre vos chaussures usagées pour les recycler de nouveau et leur donner une nouvelle vie. Vos chaussures usagées pourront notamment, être transformées en combustible vert.
Pas de création de nouvelles ressources
On récupère, on recycle, on réutilise des matériaux en fin de vie, pour créer de nouveau ! C’est ça l’économie circulaire ! Tout se recycle, tout se transforme.
La basket Zèta, nommée Alpha, va vous rendre heureux ! Pour les femmes, pour les hommes il y’en a pour tous les goûts !
Alors qu’attendez-vous pour vous les procurer ? Pas encore convaincu ?
Le mot de Laure Babin « Je cherche avant-tout à éveiller une prise de conscience collective : arrêtons de (sur)produire et réutilisons ce que nous possédons déjà ! »
En achetant chez Zéta vous :
- Achetez des chaussures fabriquées avec des matières de premières qualités
- Garantissez une juste rémunération des artisans
- Participez au développement produit, en donnant l’opportunité à la marque de se développer
Restez connectés, elles sont désormais disponibles sur le site de Zèta ! Pour les shopper, c’est juste ici !
Le mot de la fin
Repensez à votre façon de consommer, réfléchissez à l’impact qu’a votre consommation sur l’environnement, et changez vos habitudes pour vous, pour demain, pour l’environnement !
Pour lire plus d’articles mode & beauté, c’est juste ici !
Camille Dewaele.
Super vraiment envie de tenter, en plus elles sont très jolies. Merci pour cet article !
Contente de savoir que l’article vous donne envie de vous lancer dans l’aventure Zèta !
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