Le mukbang, quand manger seul en Live devient tendance. Venue tout droit de Corée dans les années 2010, elle est apparue sur la plateforme de live streaming afreecaTV, puis reprise ces dernières années par de nombreuses personnes dans le monde.
Mukbang : qu’est-ce que c’est ?
Ce mot vient de “manger”(mukneun) et “en direct” (bangsong) soit : “manger en direct”. Le principe de ces vidéos est simple : manger la plus grande quantité de nourriture possible devant sa caméra tout en discutant avec ceux qui visionnent le Live. Ensuite, certaines de ces vidéos sont ajoutées sur Youtube et cumulent des milliers de vues comme Shukii avec ses 1,6 millions d’abonnés.
La tendance s’est rapidement développée, notamment aux États-Unis avec par exemple l’américaine Bethany sur sa chaine Bloverslife, la reine du Mukbang Américain avec une chaine Youtube à bientôt 3 millions d’abonnés et des vidéos avec des millions de vues à chaque fois.
Au départ, le concept des mukbang c’étaient de manger beaucoup. Mais pour éviter de tourner à l’overdose de nourriture, certains ont détourné le concept des Mukbang avec des portions de nourriture qui correspondent à la moyenne. Autrement dit, ils consomment un simple repas en le partageant en direct avec les abonnés.
Manger seul devant sa caméra, pourquoi ?
Un lien social
Une statistique de 2017 indiquait que chaque soir, un Français sur dix dîne régulièrement en tête à tête avec lui-même. En Corée, manger seul au restaurant a longtemps été stigmatisé. Manger est une activité très sociale et qui se fait souvent en famille donc pour ceux qui vivent seul, manger peut s’avérer déprimant et être source de stress. Ainsi, la faible croissance démographique du pays et le nombre croissant de personnes vivant seule peut expliquer une partie du succès du mukbang.
“Quand je me sens un peu seul, j’ai l’impression que je suis en train de manger avec quelqu’un”, raconte Gang Gu Chim, manager du fan-club de BJ Hanna en Corée du Sud, interviewé dans un documentaire de Vice. La majorité des Coréens, qui vivent à Séoul (10 millions d’habitants !), vivent dans de minuscules appartements […]. Manger et parler autour d’un repas s’est avéré être une façon de se sentir proche des autres, même virtuellement”, écrivait le blog TheInterCulture en 2014.
La Corée est aussi un pays très fortement digitalisé c’est également pour ça que le phénomène a pu prendre une telle ampleur.
Devenus de vraies stars
Certains célèbres adeptes du Mukbang ont même développés un Fan Club qui leur permet de très bien gagner leur vie. Une des animatrices les plus populaires de Corée peut gagner jusqu’à 6.500€ par mois uniquement en mangeant devant sa caméra.
Manger par procuration
Des spectateurs au régime regarderaient les émissions pour manger gras par procuration. Pour certains, cela permettrait de couper l’appétit, d’aider au régime, dans un pays où le physique prime. Mais ces vidéos pourraient avoir un impact dévastateur pour les personnes qui souffrent de troubles alimentaires. “Les patients boulimiques ont souvent honte de leur comportement. Et ces vidéos pourraient banaliser, voir valoriser ces comportements essentiellement malsains”, fait valoir le docteur Philip Gorwood.
Une tendance qui s’essouffle ?
Ces dernières années, une alternative s’est énormément développée, c’est le Mukbang ASMR. Phan est aujourd’hui suivie par plus de 2,15 millions d’abonnés avec des vidéos où l’on peut la voir et l’entendre manger. Misophones, passez votre chemin !
En Chine ce type de vidéo est aujourd’hui menacé par le gouvernement qui envisage de l’interdire complément car la pandémie du Covid-19 les a fait réagir sur le problème du gaspillage alimentaire. Des vidéos ont été floutée et des avertissements ajoutés sur certaines recherches relatives à la tendance suite à la campagne « Clean Plate » du gouvernement chinois.
En France, aucune chaine de ce type ne cartonne pour le moment. Plusieurs Youtubeurs ont déjà réalisé 1 ou 2 vidéos dans le même principe mais sans en faire une chaine dédiée.
Et vous, serez-vous prêts à faire un Mukbang, soit manger seul devant des milliers de viewvers ?
Justine C.
Pour plus d’article autour de la food cliquez ici !
D’autres articles qui pourraient vous intéresser :
I simply wished to appreciate you all over again. I’m not certain the things I might have done without these points revealed by you concerning that concern. This was a hard circumstance in my position, nevertheless witnessing the specialized technique you treated that forced me to weep for gladness. I will be happy for this information and thus pray you comprehend what a great job you were carrying out teaching many people by way of your webpage. I know that you haven’t met all of us.
Heya i’m for the first time here. I came across this board and I find It really useful & it helped me out a lot. I hope to give something back and aid others like you helped me.
[url=https://vslevitrav.com/]levitra without a script[/url]
Hi, Neat post. There’s a problem with your site in internet explorer, would test this… IE still is the market leader and a good portion of people will miss your wonderful writing because of this problem.
As soon as I noticed this website I went on reddit to share some of the love with them.
Great blog here! Also your site loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol
We’re a group of volunteers and opening a brand new scheme in our community. Your website provided us with helpful information to paintings on. You’ve performed a formidable process and our whole community will likely be thankful to you.
This is very interesting, You are a very skilled blogger. I have joined your rss feed and look forward to seeking more of your wonderful post. Also, I have shared your site in my social networks!
Hello my friend! I want to say that this post is amazing, nice written and include almost all significant infos. I would like to peer extra posts like this .
I like what you guys are up too. Such intelligent work and reporting! Keep up the excellent works guys I¦ve incorporated you guys to my blogroll. I think it’ll improve the value of my website 🙂
Does your blog have a contact page? I’m having problems locating it but, I’d like to send you an e-mail. I’ve got some suggestions for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it expand over time.
I do agree with all of the ideas you’ve introduced in your post. They’re really convincing and will certainly work. Still, the posts are very brief for beginners. May you please lengthen them a bit from subsequent time? Thanks for the post.
Hello my friend! I want to say that this article is awesome, nice written and include almost all vital infos. I’d like to see more posts like this.
you’re really a good webmaster. The site loading speed is incredible. It seems that you’re doing any unique trick. Moreover, The contents are masterpiece. you have done a great job on this topic!
Thanks for some other wonderful article. Where else may anybody get that type of info in such an ideal means of writing? I’ve a presentation subsequent week, and I’m on the look for such info.
naturally like your web-site however you have to take a look at the spelling on several of your posts. A number of them are rife with spelling problems and I to find it very bothersome to inform the reality on the other hand I will surely come again again.
Perfect work you have done, this site is really cool with wonderful info .
It’s really a great and helpful piece of info. I am satisfied that you just shared this useful information with us. Please keep us informed like this. Thank you for sharing.
I gotta bookmark this site it seems very beneficial very useful
I really appreciate this post. I?¦ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thx again
I just like the valuable information you provide in your articles. I’ll bookmark your blog and check again here regularly. I am fairly sure I’ll learn many new stuff proper here! Good luck for the following!
Hello, you used to write fantastic, but the last few posts have been kinda boring?K I miss your great writings. Past several posts are just a little bit out of track! come on!
I have been absent for a while, but now I remember why I used to love this site. Thanks , I will try and check back more frequently. How frequently you update your site?
It’s a shame you don’t have a donate button! I’d most certainly donate to this fantastic blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to fresh updates and will share this site with my Facebook group. Chat soon!
Woah! I’m really digging the template/theme of this site. It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between user friendliness and visual appeal. I must say that you’ve done a great job with this. Additionally, the blog loads super fast for me on Safari. Outstanding Blog!
Hello! Would you mind if I share your blog with my facebook group? There’s a lot of folks that I think would really enjoy your content. Please let me know. Many thanks
I always was interested in this subject and stock still am, thanks for posting.
You made some nice points there. I looked on the internet for the issue and found most people will agree with your blog.
There are some attention-grabbing cut-off dates on this article but I don’t know if I see all of them heart to heart. There is some validity however I will take maintain opinion till I look into it further. Good article , thanks and we would like more! Added to FeedBurner as nicely
Excellent items from you, man. I have have in mind your stuff previous to and you are just extremely great. I really like what you’ve bought here, certainly like what you are stating and the way in which during which you say it. You are making it enjoyable and you still take care of to stay it smart. I can not wait to learn much more from you. This is really a tremendous website.
Perfect piece of work you have done, this site is really cool with great information.
I really like your writing style, wonderful info, regards for putting up :D. “If a cluttered desk is the sign of a cluttered mind, what is the significance of a clean desk” by Laurence J. Peter.
It is not my first time to pay a visit this web site, i am browsing this site dailly and get good information from here every day.
asmr 0mniartist
Nice post. I learn something totally new and challenging on blogs
I stumbleupon everyday. It will always be
helpful to read content from other writers and use something from their websites.
asmr 0mniartist
I’m not sure why but this website is loading very
slow for me. Is anyone else having this issue or is
it a issue on my end? I’ll check back later and see if the problem still exists.
0mniartist asmr
Wow, this paragraph is pleasant, my younger sister is analyzing such things, therefore I am
going to let know her. 0mniartist asmr
I am really thankful to the owner of this website who has shared this
fantastic piece of writing at here. 0mniartist asmr
free foreign dating sites free no fee
[url=”http://datingfreetns.com/?”]free local dates [/url]
local women dates
[url=”http://stfreeonlinedating.com/?”]singles near me free [/url]
Hello there, just was aware of your blog via Google, and found that it’s really informative. I am going to watch out for brussels. I’ll appreciate when you continue this in future. Many people might be benefited out of your writing. Cheers!
Excellent web site. Plenty of useful info here. I?¦m sending it to several buddies ans also sharing in delicious. And naturally, thanks on your sweat!