Selon les projections des Nations Unies, la planète devrait compter plus de 9,7 milliards d’habitants en 2050, contre 7,7 milliards aujourd’hui, soit 26% de personnes supplémentaires à nourrir. Au vu de ce phénomène qui ne va qu’en s’aggravant, comment continuer à nourrir l’humanité en 2050 alors que le monde sera en situation de surpopulation ?
Changement climatique, désertification, dégradation des sols, sécurité alimentaire accrue et flux de gaz à effet de serre sont autant d’éléments à prendre en compte pour répondre à cette question. L’expansion des surfaces cultivées – souvent au détriment de la biodiversité – et l’amélioration du rendement des productions sont deux solutions à envisager, mais une autre clé doit être à considérer : l’évolution des comportements alimentaires. Pour agir de façon positive sur le comportement des individus, le marketing peut jouer un rôle capital.
Faire rentrer des aliments plus écologiques dans l’ordre du mangeable
Avec un système de production qui atteint ses limites, l’enjeu est de faire rentrer de nouveaux aliments dans l’ordre du mangeable. Reflet de nos sociétés, cette classification de ce qui peut être consommable ou non connait des évolutions selon la culture dans laquelle on vit.
La familiarisation de l’aliment joue une place prépondérante dans l’acceptation de celui-ci dans ce qui est consommable. Manger des insectes pour réduire sa consommation de viande, des algues cultivées plus facilement pour remplacer des légumes, des plantes sauvages ou encore de la poudre… L’idée est de faire grandir nos enfants avec la croyance qu’il s’agit d’une nourriture classique. Normaliser cette nourriture est un enjeu mondial majeur de développement durable.
Les initiatives pour agir en ce sens se développent petit à petit. C’est notamment le cas de l’agence Forsman & Bodenfors, qui pour la dernière édition du concours WIN WIN Gothenburg Sustainability Award, a créé des jouets d’enfants représentant les aliments de demain : burgers à base d’insectes, boulettes d’algues et autres nourritures insolites. Aux formes originales et colorées, le sens de ce projet est de se familiariser avec ces produits pour pouvoir les ingérer plus facilement par la suite.
Cliquez sur l’image pour accéder à la vidéo présentant l’initiative
Agir sur le gaspillage alimentaire
Avec ce que l’Europe jette chaque année, il serait possible de nourrir 1 milliard de personnes, soit tous ceux qui souffrent de malnutrition dans le monde. En effet, plus d’un tiers de ce que l’on cultive est jeté dans le monde. Un fléau que l’Organisation des Nations Unies compte bien atténuer en fixant comme objectif une réduction du gaspillage alimentaire de moitié d’ici 10 ans. Les impacts de ce gâchis sont beaucoup plus vastes au regard des ressources naturelles (eau, surfaces agricoles…) nécessaires à la production jetée, le transport que celui-ci provoque ainsi que la pollution générée par cette exploitation des sols (pesticides, engrais) et à la destruction des aliments.
Pour éveiller les consciences sur le gaspillage alimentaire, l’ADEME a diffusé en 2016 une campagne s’intitulant « ça suffit le gâchis ». Avec une série de prints et trois vidéos différentes humanisant les aliments, le message incitant à ne consommer que le nécessaire interpelle.
Cliquez sur chacune de ces images pour accéder aux trois vidéos
Intermarché s’est également engagé dans cette démarche pour tenter de limiter ce gaspillage déconcertant avec sa campagne « les fruits et légumes moches ». Une vidéo et six prints font l’éloge de ces aliments dont l’aspect laisse à désirer mais surtout dénoncent les standards imposés par les centrales d’achats qui rejetteraient environ 40% des fruits et légumes produits.
Cliquez sur les affiches pour accéder au spot TV d’Intermarché
Pour aller plus loin, voici le rapport du World Resources Institute sur les solutions pour nourrir la planète en 2050
Laura L.
Mes autres articles :
Quand les marques mode et beauté se mobilisent pour la bonne cause
Très bel article qui nous fait prendre conscience du fléau qu’ est le gaspillage alimentaire. De plus, il nous informe sur les initiatives originales mises en oeuvre pour changer notre regard sur des aliments sortants des standards conventionnels, que ce soit par leur forme, leur couleur ou leur goût. Les grandes enseignes ont leur rôle à jouer mais c est le consommateur qui donnera le cap à suivre en changeant ses habitudes. Le marketing est un maillon important de la chaîne. Alors merci de nous montrer brillamment qu’ il contribue déjà à faire évoluer les mentalités.
Un article qui explique de façon très claire qui montre par des vidéos ou choc des photos. Qui vient toucher nos enfants, futurs consommateurs ou nous parents de ces chers enfants…sur notre façon de consommer et donc de gaspiller. Mais une question persiste le marketing est il vraiment là pour nourrir la planète ?…
986694 296314I appreciate you taking the time to talk about them with men and women. 483803
818833 881244Howdy! Would you mind if I share your weblog with my twitter group? Theres lots of folks that I think would actually enjoy your content. Please let me know. Thanks 429479
321077 459919Some times its a discomfort inside the ass to read what weblog owners wrote but this internet internet site is actually user genial ! . 231589
Right now it seems like Drupal is the preferred blogging platform out there right
now. (from what I’ve read) Is that what you’re using on your blog?
asmr 0mniartist
Wonderful goods from you, man. I’ve bear in mind your stuff
prior to and you’re just extremely excellent.
I actually like what you’ve received right here, really like what you’re
saying and the best way through which you say it. You make it
entertaining and you still care for to keep it sensible.
I can not wait to learn much more from you. That is actually a tremendous web site.
0mniartist asmr
It’s an awesome post for all the online visitors; they will get benefit from it I am sure.
0mniartist asmr
Usually I don’t read article on blogs, but I would
like to say that this write-up very pressured me to try and do it!
Your writing style has been amazed me. Thank you, quite nice article.
0mniartist asmr
I’ve been surfing on-line more than three hours these days, yet I never discovered any attention-grabbing article like yours.
It’s beautiful value enough for me. In my view, if all web owners and bloggers made good content
material as you probably did, the web might
be a lot more helpful than ever before. asmr 0mniartist
If some one wishes expert view on the topic of running a blog
then i recommend him/her to visit this blog, Keep up the fastidious job.
Aw, this was a really good post. Taking a few minutes and actual effort to create a great article… but
what can I say… I procrastinate a lot and don’t seem to get anything done.
When someone writes an paragraph he/she retains the idea of a user in his/her brain that how a user can know it.
Thus that’s why this piece of writing is amazing. Thanks!
wonderful issues altogether, you simply won a new
reader. What could you recommend about your put up that you made a
few days ago? Any positive?
Do you have any video of that? I’d care to find out more details.
First off I would like to say excellent blog! I had a quick question in which I’d like to
ask if you do not mind. I was interested to know how you center yourself and clear
your mind prior to writing. I have had a difficult time clearing
my thoughts in getting my ideas out there. I truly do take pleasure
in writing but it just seems like the first 10 to 15 minutes tend to be wasted
just trying to figure out how to begin. Any ideas or tips?
Kudos!
We are a group of volunteers and opening a new scheme in our
community. Your site offered us with valuable information to work on.
You’ve done a formidable job and our whole community will be thankful to
you.
596727 907361The overall look of your site is great, let smartly as the content material! 132885
I like what you guys are up too. This type of clever work and coverage!
Keep up the excellent works guys I’ve included you guys to my blogroll.
647852 432153I believe other website owners really should take this web site as an model, really clean and great user pleasant pattern . 185650
There’s certainly a lot to know about this subject.
I like all of the points you made.
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life authors and blogs
Please increase the site
Flip RR is a big ring.
scoliosis
Hi there mates, how is all, and what you desire to say regarding this article, in my view its in fact awesome for me.
scoliosis
Despite the loneliness I am a man.However, psychologists are millions of accounts.
scoliosis
Remarkable things here. I’m very glad to peer your post.
Thank you so much and I’m taking a look ahead to touch you.
Will you please drop me a mail? scoliosis
223925 601498It is difficult to get knowledgeable individuals within this topic, nevertheless, you appear to be guess what happens youre dealing with! Thanks 464791
free dating sites
I have read so many posts on the topic of the blogger lovers however this post
is truly a fastidious post, keep it up. dating sites
scoliosis
I was recommended this web site by my cousin. I am not sure whether
this post is written by him as no one else know such detailed about my trouble.
You are amazing! Thanks! scoliosis
Wow, this article is pleasant, my sister is analyzing these kinds of things, so I am going to inform her.
Enter your phone and mobile phone
It’s difficult to find educated people for this topic, but you sound like you
know what you’re talking about! Thanks
Hello! I understand this is somewhat off-topic however I had to ask.
Does running a well-established website such as yours take
a massive amount work? I’m completely new to operating a
blog however I do write in my diary every day.
I’d like to start a blog so I will be able to share my experience and feelings online.
Please let me know if you have any kind of ideas or tips for brand new aspiring blog owners.
Appreciate it!
Thanks for finally writing about > Le rôle du marketing pour nourrir la planète en 2050 < Liked it!
I’d like to find out more? I’d care to find out more details.
It’s truly a great and useful piece of information. I am happy that you simply shared
this helpful information with us. Please keep us informed
like this. Thank you for sharing.
Heya i am for the first time here. I found this board and I
find It really useful & it helped me out a lot. I hope to give something back and help
others like you aided me.
Japan has human resources and human resources. I went to the king.
It’s not my first time to go to see this web site,
i am visiting this website dailly and take fastidious data from here all
the time.
If you would like to take a good deal from this piece of writing then you
have to apply such methods to your won weblog.
This was great! I would like you to clean up all this spam though
Hi there, I discovered your blog by means of Google whilst looking for a comparable matter, your website
got here up, it appears to be like good. I’ve bookmarked it in my google bookmarks.
Hi there, just changed into alert to your weblog through Google, and located that it’s truly informative.
I am going to watch out for brussels. I’ll appreciate in case you proceed this in future.
Many other folks will probably be benefited from
your writing. Cheers!
89468 313801Attractive portion of content material. I merely stumbled upon your weblog and in accession capital to assert that I get in fact loved account your weblog posts. Anyway I will likely be subscribing to your augment and even I success you get admission to constantly quickly. 63357
This was awesome! I would like you to clean up all this spam though
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs
Hi would you mind sharing which blog platform you’re working with?
I’m going to start my own blog in the near future but I’m
having a difficult time deciding between BlogEngine/Wordpress/B2evolution and
Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking
for something unique. P.S Apologies for getting off-topic but I
had to ask!
This site truly has all of the info I wanted about this subject and didn’t know who to
ask.
We’re a group of volunteers and opening a brand new
scheme in our community. Your site provided us with valuable info
to work on. You have performed a formidable activity and our whole group can be thankful to you.
I think this is one of the most significant info for me.
And i’m glad reading your article. But should remark on some general things, The website style is ideal, the articles is really great : D.
Good job, cheers
I think the admin of this web page is really working hard in favor of his website,
because here every information is quality based material.
Simply desire to say your article is as astounding.
The clarity in your post is just spectacular and i can assume you’re an expert on this subject.
Well with your permission allow me to grab your feed
to keep updated with forthcoming post. Thanks a million and please keep
up the gratifying work.
Thank you for the good writeup. It in fact was a amusement account it.
Look advanced to far added agreeable from you! However, how could we communicate?
There is definately a lot to find out about this topic.
I really like all of the points you have made.
Woah! I’m really loving the template/theme
of this site. It’s simple, yet effective. A lot of
times it’s tough to get that « perfect balance » between user friendliness and visual appeal.
I must say you’ve done a awesome job with this.
Also, the blog loads super quick for me on Internet explorer.
Outstanding Blog!
Undeniably believe that that you stated. Your favourite reason seemed
to be on the internet the simplest thing to be aware of.
I say to you, I definitely get annoyed even as folks think about issues that they plainly do not understand about.
You controlled to hit the nail upon the highest and also outlined out the entire thing without having side-effects , other people can take a
signal. Will probably be back to get more. Thanks
What i don’t understood is in truth how you are not actually a
lot more smartly-preferred than you might be right now.
You’re so intelligent. You understand therefore considerably
on the subject of this topic, produced me in my opinion believe it from a lot of varied angles.
Its like women and men don’t seem to be involved except it is something to do with
Girl gaga! Your individual stuffs nice. At all times maintain it up!
After exploring a few of the blog articles on your blog,
I truly appreciate your way of writing a blog.
I bookmarked it to my bookmark webpage list and will be checking back soon. Please check out my website too and tell me
your opinion.
I like the valuable info you provide in your articles. I’ll bookmark your weblog
and check again here frequently. I’m quite certain I will learn plenty
of new stuff right here! Good luck for the next!
Attractive section of content. I just stumbled upon your website and in accession capital to assert that
I get in fact enjoyed account your blog posts. Anyway
I’ll be subscribing to your augment and even I achievement
you access consistently quickly.
Thanks designed for sharing such a pleasant opinion, article is pleasant, thats why i have read it completely
I pay a quick visit every day a few websites and blogs
to read content, however this weblog presents quality based
content.
Howdy! I could have sworn I’ve visited this blog before
but after browsing through some of the articles I realized
it’s new to me. Anyways, I’m certainly delighted I stumbled
upon it and I’ll be book-marking it and checking back frequently!
Right here is the perfect webpage for anyone who wants
to understand this topic. You know a whole lot its almost hard to argue with you (not that I actually would want to…HaHa).
You certainly put a fresh spin on a topic that has been discussed for ages.
Great stuff, just excellent!
I was wondering if you ever considered changing the page layout of your website?
Its very well written; I love what youve got to say.
But maybe you could a little more in the way of
content so people could connect with it better. Youve got an awful lot of text for only having one or 2 pictures.
Maybe you could space it out better?
Hmm it looks like your site ate my first comment
(it was super long) so I guess I’ll just sum it up what
I submitted and say, I’m thoroughly enjoying your blog.
I too am an aspiring blog blogger but I’m still new to the whole thing.
Do you have any tips for novice blog writers?
I’d certainly appreciate it.
After I originally commented I seem to have clicked on the -Notify me when new comments are added- checkbox and
now every time a comment is added I receive 4 emails with the same comment.
Perhaps there is a way you can remove me from that service?
Thanks a lot!
Hello, i think that i saw you visited my weblog so i came to “return the
favor”.I am trying to find things to improve my website!I suppose
its ok to use a few of your ideas!!
Hi! I know this is kinda off topic but I was wondering which blog platform are you
using for this site? I’m getting tired of WordPress because I’ve had issues with hackers
and I’m looking at alternatives for another platform.
I would be awesome if you could point me in the direction of a good platform.
Hi there mates, good article and nice arguments commented at this place, I am really enjoying by these.
Write more, thats all I have to say. Literally, it
seems as though you relied on the video to make your point.
You obviously know what youre talking about, why waste your
intelligence on just posting videos to your
blog when you could be giving us something informative to read?
Pretty nice post. I simply stumbled upon your
blog and wanted to say that I’ve really loved browsing your blog posts.
In any case I will be subscribing in your feed and I’m hoping you write
once more soon!
женщины ищут секс кострома самые дешевые путаны москвы кончил в молодую шлюху секс в воронеже северный район
Medikamente mit oder ohne Rezept in Frankreich Schering San Mauro Torinese Medikamente in Marokko
erhältlich
medicijnen zonder medisch consult Zydus Messina médicaments pour une expérience d’achat sans
stress
Freiverkäufliche Medikamente Globo Herk-de-Stad Acheter médicaments sans risque
compra de medicamentos en Barcelona Heumann Freienbach medicamentos fácilmente accesible
Yesterday, while I was at work, my sister stole my apple ipad and tested to see if it can survive a forty foot drop, just so
she can be a youtube sensation. My apple ipad is now broken and she has 83 views.
I know this is entirely off topic but I had to share it with someone!
médicaments en ligne : comment choisir le meilleur
site de vente en ligne Aurobindo Alfortville Legale Bezugsquellen für Medikamente ohne ärztliche Verschreibung in Bern
It’s going to be end of mine day, but before end I am reading this great post to improve my knowledge.
acheter médicaments en Europe Pinewood Culiacán médicaments authentique en vente en ligne en Suisse
купить биогумус в мешках, биогумус цена в шымкенте кальций және магний карбонаты қатты
қыздырғаннан кейін, құрамында 20 қоспасы
бар 100 г әктасты жоғары мектеп педагогикасының әдіснамалық негіздері курс доллара
атырау каспий банк, курс доллара атырау народный банк
hello there and thank you for your information – I have certainly picked up something new from right here.
I did however expertise some technical issues using this site, since I experienced to reload the website many
times previous to I could get it to load properly. I had been wondering if your hosting is OK?
Not that I am complaining, but slow loading instances times will sometimes affect your placement in google and can damage
your high-quality score if ads and marketing with Adwords.
Anyway I’m adding this RSS to my e-mail and can look out for a
lot more of your respective intriguing content. Make sure you update this again very soon.
Wow, incredible blog layout! How long have you been blogging for?
you made blogging look easy. The overall look of your site is
excellent, as well as the content!
подработка в белорецке с ежедневной работа управляющей компании жкх многоквартирному дому как заработать
на карту 300 рублей подработка два раза в неделю минск
колесо фортуны луна сочетание таро 18 мая
знак зодиака мужчина, 18
июня знак зодиака сочетание смерть и маг
мужчина вернулся после приворота майор и магия 25 серия смотреть