La vibe streetwear a su conquérir le monde en quelques années. Les adeptes de la sneaker se font de plus en plus nombreux et énormément de marques émergent chaque jour. Faisant de ce marché un des plus porteurs du moment et laissant place à un nombre incalculable de business transversaux. Entre la collection, le système de proxy ou la revente, Gnitekram vous fait le point sur les différents événements en France et à travers le monde auxquels tu dois absolument participer.
Le ComplexCon
Si vous suivez un minimum le monde de la sneaker, vous connaissez forcement le média américain Complex. Pionnier dans le domaine, il met en avant la culture streetwear et son ensemble dans son événement homemade : le ComplexCon. Cet event rassemble tous les acteurs de la culture sneaker, allant d’artistes/DJ à l’image de Virgil Abloh, Takashi Murakami ou encore Ronnie Fieg jusqu’à ceux qui la font vivre tels que Idriss Sandu et Karena Evans. Un événement complet mêlant shows, animations, expositions d’artistes, présentations de nouveautés, sorties d’exclus et bien sûr le resell de modèles prestigieux.
Le Sneakers Event, le numéro 1 français qui fait de l’ombre à l’Europe
Lancé en 2013, le Sneakers Event fait partie des premiers événements de reventes à accepter tout le monde. Que vous soyez un professionnel souhaitant étendre votre business, ou tout simplement un collectionneur voulant faire le tri dans sa collection, le Sneakers Event vous ouvre ses portes. Le plus gros événement de France compte aujourd’hui plus de 9000 visiteurs dans des lieux de prestiges à l’image de leur dernière édition au Caroussel du Louvre en avril dernier.
Le Sneakerness, le plus international de tous
Vous avez forcemment déjà entendu parler du Sneakerness. Cet événement ne se contente non pas seulement d’une ville, mais de plusieurs : Paris, Rotterdam, Londres, Amsterdam, Zurich, Milan etc. les organisateurs se ramènent au plus près des afficionados, partout autour du monde. Cultivant plusieurs univers : il rassemble l’art, le sport, la musique, la mode autour de la sneaker dans un seul et même événement. Vous aurez donc de tout, des show d’artistes, des marques qui exposent jusqu’aux resellers vous vendant votre Graal. Un événement ludique qui brille par sa diversité et témoignant de l’importance de la culture streetwear partout sur le globe.
Le Crepe City, le plus british
Fondé en 2009 avec un premier événement à Londres, le Crepe City est l’événement dédié à la sneaker le plus populaire d’Angleterre. De base conçu pour connecter les collectionneurs de sneakers entre eux, le concept a vite pris de l’ampleur devenant un des plus gros rassemblement d’Europe de revendeurs de sneakers. Vous y trouverez de tout : de la paire accessible à bon prix jusqu’à des modèles uniques, loin d’être accessibles pour le coup.
Mention spéciale au SneakerSide, l’event made in ville rose
Le SneakerSide a vu le jour pour la première fois en juin 2017 à Toulouse. Il est la preuve que la culture sneaker est en pleine extension. Laissant place à divers événements partout en France (et non plus que sur Paris et alentours). Avec une deuxième édition plus que réussie, cet événement en partenariat avec la marque toulousaine Miracle a rencontré un fort succès. Accès autour de la revente de paire de sneakers, des plus basiques à des bons prix jusqu’aux paires les plus rares, de nombreux exposants et marques étaient présents, rythmé par des animations tout au long de la journée : sets de DJ, tirages au sort, réparations et entretiens de paires, etc. Un événement local que l’ont peut que saluer !
Vidéo by Nobody Cares Magazine
Pour conclure
Comme vous l’aurez compris, de nombreux événements sneakers voient le jour chaque année. Ces événements sont la preuve réelle que le streetwear a pris une réelle place dans le monde de la mode et dans la culture en générale. Etre revendeur est devenu un vrai métier, à un tel point que vous pourrez retrouver quelques resellers sur plusieurs des événements ci-dessus. Les organisateurs misent donc de plus en plus dans une expérience visiteur développée, les plongeant dans des shows dignes des plus grands concerts, créant de nouvelles exclus à chaque événement et usant d’une multitude de stratégies pour se rendre populaire au fil des jours.
En espérant vous avoir donné envie de voyages, de découvertes et de nouveaux achats, je vous laisse réfléchir sur votre prochaine destination sneaker. Bise.
Vincent B.
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