Louer un appartement, une maison, une voiture ou même un téléphone est devenu une habitude pour la plupart des gens. Mais qu’en est-il de la location de vêtements ?
Et oui, louer des jeans, des pulls, des robes, des accessoires, c’est possible !
La non-possession est la nouvelle tendance qui se développe depuis quelques années. On n’achète plus pour remplir notre garde de robe mais on loue !
Pas tout à fait convaincu ? On répond à toutes vos questions.
Mais en fait, la location c’est quoi ?
Apparue en 2009 aux États-Unis avec la création du site Internet Rent the Runway, cette tendance est devenue particulièrement populaire auprès de la génération Y. Pourquoi ? Elle permet de changer de vêtements et de look bien plus souvent qu’en achetant. De plus, cela permet aussi de désencombrer les placards et de ne plus participer à la consommation de masse qui est bien évidemment un désastre écologique.
Pour ce qui est du fonctionnement de la location, cela peut dépendre du site que vous choisissez. Il peut s’agir d’abonnement mensuel (le montant varie d’un site à un autre) qui permet de commander un ou plusieurs vêtements que l’on va garder durant une certaine période avant de les renvoyer et on en reçoit ensuite de nouveaux et ainsi de suite. Mais cela peut aussi être des sites pour louer occasionnellement et à la pièce (par exemple pour les vêtements de soirée).
Qu’est-ce que je peux louer comme vêtements ?
Et bien là, la réponse va dépendre de la plateforme choisie. Mais globalement, vous pourrez trouver un large choix de vêtements pour vous habiller de la tête aux pieds. Vous pourrez trouver des vêtements de ville, mais aussi de grandes marques, de soirées ou encore des costumes pour vous déguiser et même des vêtements de maternité très utiles puisque ce ne sont pas des habits que l’on remet en général.
Cette location, elle s’adresse à qui plus particulièrement ?
Comme évoqué précédemment, la location marche particulièrement bien auprès de la génération Y. Pour ce qui est du genre, la location est bien plus développée pour la mode féminine car une grande majorité des plateformes s’adressent aux femmes.
Bien moins développée en revanche, mais tout de même existante, la location de vêtements pour hommes et pour enfants tente de se frayer tout doucement une place avec quelques plateformes disponibles.
En ce qui concerne le budget, tout le monde peut y trouver son compte puisqu’il existe des applications pour petits et gros portefeuilles.
Où est-ce que je peux louer des vêtements ?
Il existe bien entendu de nombreux sites de location. Certains sont déjà connus comme Panoply, il est toutefois indispensable d’avoir un budget conséquent avant de louer sur ce site.
Le Closet est un site de location par abonnement mensuel. On peut avoir le choix entre plusieurs formules à partir de 39€, il en existe même des spéciales maternité à partir de 49€. Avec Le Closet, on reçoit une box avec des vêtements et accessoires, pour tous les styles, que l’on a choisis au préalable (le nombre de vêtements va dépendre de la formule sélectionnée). Si vous avez un coup de cœur, il y a même une possibilité d’achat.
Le Grand Dressing s’adresse quant à lui exclusivement aux hommes. Ce site propose aussi plusieurs formules d’abonnement à partir de 40€. Selon les formules, on reçoit un colis par mois avec 1 à 4 looks. De même que pour Le Closet, il est possible d’acheter les pièces pour lesquelles on a craqué.
Les Cachotières, en revanche, est un site de location de vêtements à la pièce. Ce sont, ici, des particuliers qui louent leurs vêtements. La location est réservée pour une date précise. Ce site est idéal pour des évènements spéciaux comme un mariage, une soirée cocktail, un gala …
Et ces vêtements, je peux les garder combien de temps ?
Encore une fois, cela va dépendre des sites internet. Certains vous autorisent à garder les vêtements autant de temps que vous le souhaitez comme pour le Closet ou vous pouvez garder les vêtements quelques jours, une semaine, ou plus c’est vous qui choisissez, vous ne recevrez la prochaine box que lorsque vous aurez renvoyé l’ancienne. Pour d’autres, vous gardez les vêtements selon une durée déterminée, pour Le Grand Dressing par exemple, vous recevez votre sélection pour 1 mois. A l’issue de ce mois vous devez renvoyer les vêtements et vous recevrez votre prochaine sélection. Le renvoi s’effectue toujours en échange d’un nouveau vêtement.
Au final, pourquoi louer au lieu d’acheter ?
L’industrie du textile est l’une des plus polluante, donc lorsque on achète beaucoup de vêtements, on participe à la consommation de masse qui engendre un désastre écologique et environnemental. L’un des grands avantages de la location de vêtements est donc de limiter ces dégâts. Elle permet de limiter l’impact écologique de la production et commercialisation d’un habit. C’est aussi une nouvelle manière de recycler des vêtements.
Un autre avantage est d’apporter une aide à la crise économique, car la location permet de continuer à consommer et d’avoir de nouveaux vêtements fréquemment sans pour autant acheter.
On évite aussi l’encombrement, on arrête d’accumuler. Que de simplicité !
Alors, on commence quand ?
Retrouvez d’autres articles pour consommer plus responsable sur Gnitekram !
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