Depuis 2010, Monoprix a décidé d’intégrer l’humour à ses packagings afin de développer une communication de marque qui ne cesse de nous surprendre !
Qu’est-ce qu’un packaging ?
Le packaging représente l’emballage / le conditionnement visible du produit. Ses missions principales sont : protéger le produit, attirer l’attention des consommateurs, véhiculer un message, déclencher l’achat ou encore faciliter la prise en main du produit. Ainsi, chaque marque souhaite se démarquer via de nombreuses innovations (pas toujours réussies !).
Les packagings Monoprix :
Vous l’avez peut être déjà remarqué en faisant vos courses chez Monoprix, les produits issus de la marque de distributeur sont habillés de packagings comprenant près de 2 000 jeux de mots. A l’origine de cette initiative esthétique, l’agence Havas City et notamment Cléo Charuet, graphiste. Un an après le lancement de ces nouveaux packagings, le 34ème Grand Prix Stratégies de la publicité a été décerné à Monoprix pour cette nouvelle stratégie de communication.
L’enseigne mise donc désormais depuis bientôt 10 ans sur des packagings simples, composés de bandes colorées couplées de messages humoristiques. Comparables aux blagues Carambar, ces derniers font référence à la catégorie de produit en question.
Pour autant, n’ayez pas peur, les contenants des produits restent les mêmes !
Chaque occasion est une opportunité :
Qu’importe la période de l’année, chaque fête ou événement, Monoprix adapte ses packagings avec différents jeux de mots originaux, créant alors des emballages temporaires en édition limitée.
Ainsi, cette marque de distributeur est désormais perçue comme emblématique en provoquant de nombreux sourires en magasins et réactions sur les réseaux sociaux ! Elle se démarque donc favorablement de ses concurrents.
Pour Noël, vous retrouverez des jeux de mots tels que : « Happy nouille year » sur les paquets de pâtes.
Voici d’autres exemples créatifs pour Halloween et Noël :
Humour et simplicité sont donc les secrets des packagings Monoprix.
Chez Gnitekram on valide ! Et vous, quel est votre packaging Monoprix préféré ?
Retrouvez d’autres packagings en cliquant ICI.
Mathilde D.
Bien vu et très bien developpe
448169 831479Hi there, I discovered your blog via Google even though searching for very first aid for a heart attack and your post looks really intriguing for me. 188151
600545 766103I admire the useful facts you offer inside your articles. I will bookmark your weblog and also have my children verify up here often. Im extremely certain theyll learn a great deal of new points proper here than anybody else! 544506
376681 890810Spot on with this write-up, I actually suppose this website needs considerably a lot more consideration. probably be once more to learn way more, thanks for that information. 576054
161269 262371Oh my goodness! an incredible article dude. Thanks a ton Even so We are experiencing issue with ur rss . Dont know why Cannot enroll in it. Can there be any person finding identical rss dilemma? Anyone who knows kindly respond. Thnkx 988719
652082 887443Some truly marvelous work on behalf with the owner of this internet internet site , dead wonderful articles . 874998
618311 29218good day, your site is genuinely unquie. Anways, i do appreciate your work 668775
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs
92710 838696I saw two other comparable posts although yours was the most beneficial so a great deal 96739
This was great! I would like you to clean up all this spam though
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these sl articles and blogs
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these Second Life articles and blogs
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs
613525 155611Safest the world toasts are made to captivate and also faithfulness to your wedding couple. Beginner sound system watching high decibel locations would be wise to always remember some sort of vital secret produced by presentation, which is your auto. finest man speeches funny 9172
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these sl articles and blogs
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these sl websites and blogs
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life articles and blogs
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs
882161 460620hello!,I love your writing so much! 98484
This was awesome! I would like you to clean up all this spam though
353747 297743Fantastic beat ! I wish to apprentice whilst you amend your site, how could i subscribe for a weblog web site? The account aided me a acceptable deal. I had been a bit bit acquainted of this your broadcast provided bright clear concept 652084
A person essentially help to make severely articles I would state.
That is the first time I frequented your web page and to this point?
I amazed with the research you made to make this particular
post incredible. Great activity!
Excellent items from you, man. I have bear in mind your stuff
previous to and you’re just too wonderful. I really like what you’ve got
right here, certainly like what you’re saying
and the best way by which you are saying it.
You are making it enjoyable and you still take care of to stay it smart.
I can’t wait to learn far more from you. This is really a terrific website.
This site truly has all the information I wanted concerning this subject and didn’t know
who to ask.
I go to see each day a few websites and blogs to read
articles or reviews, however this weblog offers feature based articles.
If some one needs to be updated with most recent technologies therefore he must be go to
see this website and be up to date everyday.
I think this is among the most important information for
me. And i’m glad reading your article. But should remark on few general
things, The site style is great, the articles is really nice :
D. Good job, cheers
Hi there, I enjoy reading through your article.
I like to write a little comment to support you.
Hi, just wanted to say, I loved this blog post.
It was practical. Keep on posting!
My partner and I stumbled over here from a different web page and thought I may as well check
things out. I like what I see so i am just following you. Look forward to checking out your web page
repeatedly.
289345 263371I just now discovered your weblog post and now Im remember to start with followers. 871314
bookmarked!!, I like your website!
hello!,I like your writing so so much! share we keep up a correspondence more about your post on AOL?
I require an expert on this house to resolve my problem.
Maybe that is you! Taking a look forward to look you.
Thank you for sharing your info. I really appreciate your efforts and I am waiting for your next post thank
you once again.
249395 976826my grandmother is always into herbal stuffs and she always say that ayurvedic medicines are the very best stuff 185791
Thanks on your marvelous posting! I quite enjoyed reading it,
you could be a great author. I will be sure to bookmark your blog and definitely will come back later on.
I want to encourage you to ultimately continue your great job,
have a nice evening!
You made some decent points there. I looked on the web to
learn more about the issue and found most individuals will go along with your views on this web site.
285440 116315I enjoy reading article. Hope i can uncover a lot more articles like this one. Thanks for posting. 599337
Superb post but I was wanting to know if you could write a litte more
on this topic? I’d be very thankful if you could elaborate a little bit further.
Kudos!
Spot on with this write-up, I actually think this site needs far more attention. I’ll probably be returning
to read more, thanks for the info!
My brother recommended I might like this website.
He was entirely right. This post truly made my day.
You can not imagine just how much time I had spent for this info!
Thanks!
Hi! I know this is kinda off topic nevertheless I’d
figured I’d ask. Would you be interested in trading links or
maybe guest writing a blog article or vice-versa? My site addresses a lot of
the same topics as yours and I feel we could
greatly benefit from each other. If you are interested feel free to send me an e-mail.
I look forward to hearing from you! Great blog by the way!
Hello there I am so delighted I found your webpage, I really found you by accident, while I was searching on Yahoo for something else,
Anyways I am here now and would just like to say cheers for a marvelous post and a all
round entertaining blog (I also love the theme/design), I don’t have time to
read through it all at the moment but I have saved it and
also included your RSS feeds, so when I have time I will be back to read a lot more, Please do keep
up the excellent work.
Hi there all, here every one is sharing such familiarity, thus it’s pleasant to read this
webpage, and I used to pay a quick visit this website all the time.
Hello friends, how is all, and what you would like to say
about this paragraph, in my view its truly awesome for me.
Hi there would you mind sharing which blog platform you’re working with?
I’m looking to start my own blog in the near future but I’m having
a difficult time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design and style seems different then most
blogs and I’m looking for something completely unique.
P.S Sorry for getting off-topic but I had to ask!
Paragraph writing is also a excitement, if you be familiar
with afterward you can write if not it is complex to
write.
Thanks a lot for sharing this excellent info!