Skip to content

Sections

  • Actualités (85)
  • Apps (2)
  • Archives (281)
  • Art & Culture (24)
  • Avenir (22)
  • Business (4)
  • Camping & Fishing (2)
  • Careers (1)
  • Content Marketing (2)
  • Creative (2)
  • Culture (2)
  • Dépenser mieux (32)
  • Design (8)
  • Design (2)
  • Digital (8)
  • Economics (3)
  • Entertainment (2)
  • Environnement (18)
  • Esclavage moderne (13)
  • Et ça j’achète ! (2)
  • Fashion (5)
  • Featured (3)
  • Focus Green (116)
  • Food (16)
  • Food (2)
  • Future (6)
  • Gadgets (1)
  • Greenwashing (25)
  • Heritage & Culture (4)
  • Influence (99)
  • Innovation (7)
  • iPhone (1)
  • Lifestyle (13)
  • Longform (6)
  • Marketing du futur (17)
  • Misc (26)
  • Mode et Beauté (10)
  • News (2)
  • Non classé (40)
  • Photo (5)
  • Politics (1)
  • Scandales (31)
  • Science (2)
  • SEO (1)
  • Société (14)
  • Sport (22)
  • Sporting (1)
  • Sports (5)
  • Staff's Picks (3)
  • Startup (16)
  • Tech (16)
  • Technology (6)
  • Travel (12)
  • Travel (1)
  • Travelling (1)
  • Trending (5)
  • Uncategorized (1)
  • Video (3)
Skip to content
Gnitekram

Gnitekram

Repensons Le Marketing

  • Société
  • Avenir
  • Dépenser mieux
  • Greenwashing
  • Sport
  • Archives
  • Home
  • Archives
  • Les nudges d’Halloween !
Nudge Marketing Halloween citrouille

Les nudges d’Halloween !

Solène Granger31 octobre 201825 septembre 2022

Aujourd’hui, on est le 31 Octobre alors on se met dans l’ambiance Halloween ! On vous a trouvé pleins de petits monstres qui peuvent changer nos comportements et ce, de manière positive ! Promis, ça fait pas peur.

Tout d’abord, mettons les choses au clair : un nudge c’est quoi ? On refait une mise au point : il s’agit d’un petit « coup de pouce », une incitation bienveillante ayant pour but d’encourager une attitude positive, pour soi mais aussi pour les autres.

En bref, c’est top et si vous avez envie d’en savoir plus, retrouvez notre article de la semaine dernière.

Laissons de côté la théorie, et préparez-vous à en avoir pleins les yeux parce que les organisations ne sont pas à court d’idées !

1. Le monstre nudge du RER E

nudge marketing rer e monstre dents© SNCF Transilien – Gare Magenta

C’était en novembre 2017. Face au problème de retenue des portes, la SNCF Transilien a décidé de doter les portes d’un train du RER E, de dents qui semblent dévorer les voyageurs ! Le but ? Dissuader les retardataires de se glisser dans la rame et ainsi éviter les retards à chaque gare !  Une idée qui a du mordant.

2. Les monstres nudges de Nantes

association nudge marketing monstres Nantes© Gaëtan Laot, fondateur de l’association Pleïbé et les deux graffeuses | OUEST-France

Direction Nantes ! Comment sensibiliser au tri et éviter le dépôt sauvage ? L’Association Pleïbé s’est posée cette question et a décidé de faire appel à deux artistes graffeurs du street-art pour « pimper » les containers. Résultat ? Des petits monstres à nourrir tout en triant ! Créatif et ludique.

3. Les monstres nudges de Lausanne

 

poubelle slurp monstre nudge marketing© © Slurp – Transistor

Pour finir, faisons un tour chez nos voisins les Suisses ! La ville de Lausanne et l’agence Transistor ont travaillé ensemble afin d’inciter les passants à jeter leurs déchets dans les poubelles de la ville. Oui mais comment ? En transformant ces dernières en monstres friands d’ordures ! Certaines étaient même sonorisées, effet surprise garanti !

Chez Gnitekram, on adore  ces petits monstres. Et tu peux même transformer ta propre poubelle en monstre ce soir, histoire d’inciter tes potes à jeter dans celle-ci et non pas à côté ou par terre… De rien pour le conseil, on aime bien aider !

leonardo di caprio gatsby le magnifique meme

 

Joyeux Halloween !

Solène G.

Halloween, Marketing, nudge, tendance

Navigation de l’article

Previous: Packagings Monoprix : secrets de la success story !
Next: Top 5 des évènements Red Bull les plus déjantés !

Articles Similaires

Prisunic & Monoprix : Quand la Grande Distribution se met à l’art

16 mars 20223 octobre 2022 Amelie Montariol
Box de jardinage : idéales pour la ville

Jardinage ville, c’est possible ! Voici les meilleurs kits de jardinage.

29 avril 202125 septembre 2022 Camille Dewaele
Casque audio

Est-il intéressant pour une marque d’intégrer le podcast à sa stratégie de communication ?

20 avril 202125 septembre 2022 Manon Barbaret

46 thoughts on “Les nudges d’Halloween !”

  1. Hérine J.Rico dit :
    31 octobre 2018 à 16 h 37 min

    Initiative adorable, super article !

    Répondre
  2. LUCAS dit :
    31 octobre 2018 à 16 h 59 min

    Super article, de belles initiatives pour mieux vivre ensemble !

    Répondre
  3. server status dit :
    23 février 2021 à 11 h 06 min

    642640 718298I wish I had a dime for every bad write-up Ive read lately. I also wish other writers had your talent and style. Thank you. 322281

    Répondre
  4. sexy star wars stickers dit :
    1 avril 2021 à 13 h 26 min

    644656 476589Your weblog is among the much better blogs Ive came across in months. Thank you for your posts and all of the best with your function and weblog. Searching forward to reading new entries! 249662

    Répondre
  5. fake rolex dit :
    7 mai 2021 à 13 h 42 min

    633085 424481What a excellent viewpoint, nonetheless is just not produce every sence by any indicates discussing this mather. Just about any technique thanks and also i had try and discuss your post directly into delicius but it surely appears to be an issue inside your blogging is it possible you need to recheck this. thank you just as before. 257117

    Répondre
  6. Alexis Daghita dit :
    11 mai 2021 à 16 h 02 min

    Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life articles and blogs

    Répondre
  7. Dannielle Padmanabhan dit :
    12 mai 2021 à 12 h 09 min

    This was great! I would like you to clean up all this spam though

    Répondre
  8. Monnie Greco dit :
    20 mai 2021 à 11 h 21 min

    Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these Second Life articles and blogs

    Répondre
  9. Christina Masek dit :
    21 mai 2021 à 9 h 37 min

    Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs

    Répondre
  10. W88 casino dit :
    21 mai 2021 à 16 h 24 min

    39313 664638Im glad I located your write-up. I would never have made sense of this topic on my own. Ive read several other articles on this subject, but I was confused until I read yours. 260828

    Répondre
  11. Marybeth Dommel dit :
    23 mai 2021 à 11 h 21 min

    Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these sl authors and blogs

    Répondre
  12. Damion Diederich dit :
    28 mai 2021 à 12 h 10 min

    Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these sl authors and blogs

    Répondre
  13. Lyla Mcfarlin dit :
    29 mai 2021 à 12 h 50 min

    Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life articles and blogs

    Répondre
  14. Ilse Dalfonso dit :
    30 mai 2021 à 13 h 39 min

    Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs

    Répondre
  15. Chantal Speegle dit :
    31 mai 2021 à 12 h 25 min

    Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs

    Répondre
  16. Jude Canevari dit :
    3 juin 2021 à 6 h 51 min

    Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs

    Répondre
  17. Ellen Bolay dit :
    4 juin 2021 à 9 h 43 min

    This was great! I would like you to clean up all this spam though

    Répondre
  18. Tammy Lebeda dit :
    5 juin 2021 à 4 h 30 min

    This was great! I would like you to clean up all this spam though

    Répondre
  19. Meredith Miyoshi dit :
    13 juin 2021 à 4 h 28 min

    Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life authors and blogs

    Répondre
  20. Sammie Spieker dit :
    15 juin 2021 à 15 h 23 min

    Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these second life websites and blogs

    Répondre
  21. Cassondra Denos dit :
    22 juin 2021 à 4 h 52 min

    Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs

    Répondre
  22. Supercritical CO2 Extraction Machine dit :
    30 juin 2021 à 20 h 13 min

    114046 665134Interesting post. Ill be sticking about to hear significantly far more from you guys. Thanks! 48228

    Répondre
  23. was web hosting dit :
    28 août 2021 à 13 h 14 min

    Very energetic article, I liked that bit. Will there be a part 2?

    Répondre
  24. http://t.co/17QzETrAgr dit :
    30 août 2021 à 9 h 03 min

    I do not know whether it’s just me or if everybody else encountering issues
    with your site. It looks like some of the text within your content are running off the screen. Can somebody else please
    provide feedback and let me know if this is happening to them as well?
    This may be a problem with my browser because I’ve had this happen previously.
    Kudos

    Répondre
  25. http://j.mp/ dit :
    1 septembre 2021 à 16 h 41 min

    Piece of writing writing is also a fun, if you know afterward you can write if not
    it is complicated to write.

    Répondre
  26. bit.ly dit :
    2 septembre 2021 à 18 h 54 min

    Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve really enjoyed
    surfing around your blog posts. After all I will be subscribing to your rss feed and I hope
    you write again soon!

    Répondre
  27. http://j.mp/3yNXjWx dit :
    4 septembre 2021 à 11 h 42 min

    Very good article. I am experiencing many of these issues as
    well..

    Répondre
  28. tinyurl.com dit :
    5 septembre 2021 à 9 h 05 min

    It’s fantastic that you are getting ideas from this paragraph as well as from our argument
    made here.

    Répondre
  29. our scoliosis surgery dit :
    5 septembre 2021 à 20 h 34 min

    Thanks for ones marvelous posting! I genuinely enjoyed reading it,
    you will be a great author.I will ensure that I bookmark your blog and definitely will come back very soon. I want
    to encourage you to definitely continue your great writing, have
    a nice afternoon!

    Répondre
  30. สล็อตเว็บตรง/เว็บตรง dit :
    21 octobre 2021 à 8 h 28 min

    63514 303661TeenVogue? Seeking for fashion advice, celebrity buzz or beauty trends? Uncover it all in Teen Vogue 318817

    Répondre
  31. our ps4 games dit :
    25 octobre 2021 à 17 h 05 min

    Hello, after reading this remarkable piece of writing i am
    too delighted to share my knowledge here with friends.

    Répondre
  32. canik guns for sale/shop here dit :
    26 octobre 2021 à 0 h 05 min

    417337 419132Some truly excellent content on this web web site , appreciate it for contribution. 481985

    Répondre
  33. ps4 games what dit :
    26 octobre 2021 à 13 h 15 min

    I’m not sure exactly why but this blog is
    loading very slow for me. Is anyone else having this problem or is it a issue on my end?
    I’ll check back later and see if the problem still exists.

    Répondre
  34. relx dit :
    3 novembre 2021 à 2 h 03 min

    292500 806706Its not that I want to duplicate your internet site, but I genuinely like the style. Could you tell me which style are you using? Or was it custom made? 864894

    Répondre
  35. asmr with dit :
    13 décembre 2021 à 13 h 51 min

    Unquestionably imagine that that you stated. Your
    favourite justification appeared to be on the web the easiest factor to take into accout of.
    I say to you, I certainly get irked at the same time as
    people consider worries that they plainly do not realize about.

    You controlled to hit the nail upon the highest and also outlined out the entire thing with no need
    side-effects , people can take a signal. Will likely
    be again to get more. Thank you

    Répondre
  36. our asmr dit :
    26 décembre 2021 à 11 h 53 min

    Hi there, I enjoy reading through your post. I like to write a little comment
    to support you.

    Répondre
  37. เว็บ slotx dit :
    5 janvier 2022 à 6 h 07 min

    677424 198269Most useful human beings toasts need to amuse and present give about the couple. Beginner audio systems previous to obnoxious throngs would be wise to remember often the valuable signal utilizing grow to be, which is to be an individuals home. finest man speech examples 117317

    Répondre
  38. สล็อตวอเลท ไม่มีขั้นต่ำ dit :
    4 mars 2022 à 3 h 31 min

    368760 263469wohh precisely what I was looking for, thankyou for putting up. 651389

    Répondre
  39. http://tinyurl.com/ dit :
    20 mars 2022 à 20 h 31 min

    When someone writes an piece of writing he/she retains the idea of a
    user in his/her mind that how a user can understand it.

    Therefore that’s why this article is great. Thanks!

    Répondre
  40. gamefly dit :
    10 avril 2022 à 11 h 57 min

    Hi there, always i used to check blog posts here in the early hours in the dawn,
    as i love to find out more and more.

    Répondre
  41. 홀덤 dit :
    28 avril 2022 à 0 h 31 min

    683025 970976Nice read, I just passed this onto a colleague who was performing slightly research on that. And he just bought me lunch since I identified it for him smile So let me rephrase that: Thank you for lunch! 732213

    Répondre
  42. tinyurl.com dit :
    10 mai 2022 à 0 h 16 min

    Hi there! This post couldn’t be written much better! Reading through
    this article reminds me of my previous roommate! He continually
    kept talking about this. I will forward this information to him.

    Pretty sure he’ll have a great read. I appreciate you for sharing!

    Répondre
  43. http://tinyurl.com/ dit :
    11 mai 2022 à 16 h 00 min

    Fantastic beat ! I would like to apprentice whilst you amend your web site, how can i subscribe for a weblog website?

    The account helped me a applicable deal. I have been a little bit acquainted
    of this your broadcast offered brilliant transparent concept

    Répondre
  44. tinyurl.com dit :
    16 mai 2022 à 11 h 33 min

    Fantastic blog! Do you have any tips for aspiring writers?
    I’m hoping to start my own site soon but I’m a little lost on everything.
    Would you propose starting with a free platform like
    Wordpress or go for a paid option? There are so many choices out
    there that I’m completely overwhelmed .. Any recommendations?

    Thanks a lot!

    Répondre
  45. http://t.co/ dit :
    2 juin 2022 à 20 h 59 min

    Hi, Neat post. There’s a problem together with your web site in internet explorer,
    may check this? IE nonetheless is the market chief and a large component to
    people will leave out your excellent writing because of
    this problem.

    Répondre
  46. http://tinyurl.com/2e4fbrcr dit :
    16 août 2022 à 2 h 52 min

    You should take part in a contest for one of
    the finest sites on the internet. I am going to recommend
    this website!

    Répondre

Laisser un commentaire Annuler la réponse

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *

Calendrier

mars 2023
L M M J V S D
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Fév    

Mots – clés

alimentaire art beauté business buzz communication consommation consommation responsable cosmétiques covid19 culture digital environnement ethique Evènement fashion focus green Food futur green greenwashing influence influence marketing influenceur influenceurs Innovation instagram Intelligence Artificielle luxe Marketing marque marques mode nudge post format publicité responsable réseaux sociaux scandale sport stratégie stratégie de communication tendance écologie événementiel

Catégories

  • Actualités (85)
  • Apps (2)
  • Archives (281)
  • Art & Culture (24)
  • Avenir (22)
  • Business (4)
  • Camping & Fishing (2)
  • Careers (1)
  • Content Marketing (2)
  • Creative (2)
  • Culture (2)
  • Dépenser mieux (32)
  • Design (8)
  • Design (2)
  • Digital (8)
  • Economics (3)
  • Entertainment (2)
  • Environnement (18)
  • Esclavage moderne (13)
  • Et ça j’achète ! (2)
  • Fashion (5)
  • Featured (3)
  • Focus Green (116)
  • Food (16)
  • Food (2)
  • Future (6)
  • Gadgets (1)
  • Greenwashing (25)
  • Heritage & Culture (4)
  • Influence (99)
  • Innovation (7)
  • iPhone (1)
  • Lifestyle (13)
  • Longform (6)
  • Marketing du futur (17)
  • Misc (26)
  • Mode et Beauté (10)
  • News (2)
  • Non classé (40)
  • Photo (5)
  • Politics (1)
  • Scandales (31)
  • Science (2)
  • SEO (1)
  • Société (14)
  • Sport (22)
  • Sporting (1)
  • Sports (5)
  • Staff's Picks (3)
  • Startup (16)
  • Tech (16)
  • Technology (6)
  • Travel (12)
  • Travel (1)
  • Travelling (1)
  • Trending (5)
  • Uncategorized (1)
  • Video (3)
Copyright All Rights Reserved | Theme: BlockWP by Candid Themes.