Aujourd’hui, on est le 31 Octobre alors on se met dans l’ambiance Halloween ! On vous a trouvé pleins de petits monstres qui peuvent changer nos comportements et ce, de manière positive ! Promis, ça fait pas peur.
Tout d’abord, mettons les choses au clair : un nudge c’est quoi ? On refait une mise au point : il s’agit d’un petit « coup de pouce », une incitation bienveillante ayant pour but d’encourager une attitude positive, pour soi mais aussi pour les autres.
En bref, c’est top et si vous avez envie d’en savoir plus, retrouvez notre article de la semaine dernière.
Laissons de côté la théorie, et préparez-vous à en avoir pleins les yeux parce que les organisations ne sont pas à court d’idées !
1. Le monstre nudge du RER E
© SNCF Transilien – Gare Magenta
C’était en novembre 2017. Face au problème de retenue des portes, la SNCF Transilien a décidé de doter les portes d’un train du RER E, de dents qui semblent dévorer les voyageurs ! Le but ? Dissuader les retardataires de se glisser dans la rame et ainsi éviter les retards à chaque gare ! Une idée qui a du mordant.
2. Les monstres nudges de Nantes
© Gaëtan Laot, fondateur de l’association Pleïbé et les deux graffeuses | OUEST-France
Direction Nantes ! Comment sensibiliser au tri et éviter le dépôt sauvage ? L’Association Pleïbé s’est posée cette question et a décidé de faire appel à deux artistes graffeurs du street-art pour « pimper » les containers. Résultat ? Des petits monstres à nourrir tout en triant ! Créatif et ludique.
3. Les monstres nudges de Lausanne
© © Slurp – Transistor
Pour finir, faisons un tour chez nos voisins les Suisses ! La ville de Lausanne et l’agence Transistor ont travaillé ensemble afin d’inciter les passants à jeter leurs déchets dans les poubelles de la ville. Oui mais comment ? En transformant ces dernières en monstres friands d’ordures ! Certaines étaient même sonorisées, effet surprise garanti !
Chez Gnitekram, on adore ces petits monstres. Et tu peux même transformer ta propre poubelle en monstre ce soir, histoire d’inciter tes potes à jeter dans celle-ci et non pas à côté ou par terre… De rien pour le conseil, on aime bien aider !
Joyeux Halloween !
Solène G.
Initiative adorable, super article !
Super article, de belles initiatives pour mieux vivre ensemble !
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