Le 17 octobre, le géant irlandais du prêt-à-porter low-cost ouvrait (enfin) ses portes à Toulouse après plusieurs années d’attente et de report. Cette ouverture remet sur le tapis les scandales auxquels a dû faire face la marque. Alors, Primark : on aime ou on aime pas ?
Petite piqûre de rappel : Primark c’est 362 magasins à travers le monde dont 14 en France, plus de 50 millions d’euros de chiffre d’affaires par an et par magasin, et… des milliers de Toulousains ravis de l’arrivée du géant irlandais. Et quelle arrivée ! En effet, pas moins de 2 600 personnes étaient présentes dès l’ouverture. D’ailleurs, l’enseigne n’a pas lésiné sur les moyens pour accueillir cette foule comme il se doit : DJ et barbes à papa gratuites (testées et approuvées !). Primark rue de Rémusat c’est aussi (et surtout) : 7 500 m2 de surface de vente, trois étages de prêt-à-porter femmes/hommes/enfants, d’accessoires, de décorations, plusieurs espaces de détente pour ces messieurs, 99 cabines d’essayage et 87 caisses. Vous l’aurez compris, nous sommes ravis d’accueillir le deuxième plus grand Primark de France !
Les clés d’une réussite incontestable …
Primark trouve son succès dans des collections de prêt-à-porter tendances ET à des prix défiants toute concurrence. Du pull incontournable de cet hiver (8 euros) aux pantoufles Harry Potter (5 euros) en passant par le mascara (3 euros) … Alors, as tu craqué toi aussi à ces petits prix ? Et nous ne sommes pas les seuls : les influenceuses du moment, elles aussi, sont fans de la marque et n’hésitent pas à le partager sur leurs réseaux sociaux. ( Jette un coup d’oeil ici )
Pour obtenir les prix les plus bas, le géant irlandais n’est jamais à court d’idées :
- des fournisseurs localisés en Asie et en Europe de l’est pour une fabrication à moindre coût (la base)
- des vêtements aux coupes similaires, simples et basiques pour accélérer la confection et ainsi augmenter les quantités fabriquées
- pas d’antivols ni de portiques de sécurité
- absence de musique en magasin
- très peu de publicité
Avec des prix aussi faibles (et par conséquent des marges qui le sont aussi), l’enseigne mise sur les volumes. Autrement dit, vendre un maximum d’articles en un minimum de temps. Et c’est réussi ! Es-tu déjà ressorti d’un magasin Primark les mains vides ? Hum, c’est bien ce qu’il me semblait ! Comme toi, la marque a séduit de nombreux français, permettant ainsi aux revenus les plus modestes de pouvoir s’habiller à bas prix.
…mais controversée
En effet, malgré ce succès mondial, le géant de la mode low cost a dû essuyer de nombreux scandales ces dernières années. Lors de son inauguration, Primark Toulouse a eu la (mauvaise) surprise de se retrouver face à des collectifs venus pointer du doigt son implantation. C’est le cas notamment du mouvement toulousain Basta qui arborait le slogan “Primark assassine, Toulouse complice”. Ce sont autant de personnes qui étaient contre l’arrivée de la marque irlandaise dont ils jugent le modèle économique de “non éthique”. Mais pour quelles raisons ?
En 2011, le message suivant est retrouvé sur l’étiquette d’un vêtement Primark : « SOS. SOS. SOS. Nous sommes des détenus de la prison de Xiang Nan, dans la province du Hubei, en Chine. Nous travaillons quinze heures par jour […] aussi dur que les boeufs dans les champs. » Puis en 2014, un autre scandale est venu ajouter une ombre au tableau. Une jeune femme trouve elle aussi sur l’étiquette de sa robe Primark, le message suivant : “les conditions de travail des ateliers sont dégradantes”
Autant de messages accablants qui viennent remettre en cause les conditions de travail des ouvriers Primark. En réponse à ces polémiques, l’enseigne a mené une enquête afin de prouver la manipulation activiste dont elle fait, selon elle, l’objet. Mais c’était sans compter sur la prise de parole des employés de Primark France, qui dénoncent eux aussi des conditions de travail inacceptables : tâches répétitives et épuisantes, interdiction d’aller aux toilettes ou même de boire, insultes en tout genre de la part des responsables eux mêmes, mauvaise ambiance et fausses promesses d’évolution. Ce sont autant de bonnes raisons qui ont poussé certains d’entre eux à témoigner et à dénoncer l’absence de considération de la marque. Ainsi, on voit apparaître sur les réseaux sociaux, des pages “anti-Primark” sur lesquelles sont publiés de nombreux témoignages.
Espérons que Primark Toulouse ait retenu la leçon et fasse mieux que ses prédécesseurs.
N’hésite pas à venir partager ton avis sur nos réseaux sociaux. Et reste branché pour découvrir prochainement les autres marques qu’on adore détester !
See you soon…
Camélia Azzouzi
Moi primark, j’adore mais beaucoup trop de monde pour l’instant
Article très pertinent ! Bravo
792053 863461I enjoyed reading this a lot I truly hope to read more of your posts in the future, so Ive bookmarked your blog. But I couldnt just bookmark it, oh no.. When I see quality websites like this one, I like to share it with other people So Ive produced a backlink to your website (from 637478
745077 555863I notice there is definitely lots of spam on this blog. Do you need help cleaning them up? I may possibly assist between courses! 770181
806688 455992somehow identified your web site when i was kind of stoned. very good read 519394
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs
This was awesome! I would like you to clean up all this spam though
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these Second Life websites and blogs
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs
528820 832661hello admin, your website pages pattern is simple and clean and i like it. Your articles are amazing. Remember to keep up the good function. Greets.. 635568
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these sl websites and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs
984185 440524Really good post. I just stumbled upon your blog and wanted to say that Ive truly enjoyed surfing about your blog posts. Right after all I is going to be subscribing to your feed and I hope you write once again extremely soon! 386200
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these sl authors and blogs
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these Second Life articles and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life websites and blogs
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs
This requires requirements and problems.
This was great! I would like you to clean up all this spam though
This was great! I would like you to clean up all this spam though
Please buy this time. Experts say why people should pay attention to the security service?This is an interesting page for each aspect.
You can cancel the first program.
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these Second Life authors and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these sl websites and blogs
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these sl authors and blogs
427035 367180I enjoy the valuable information you give in your articles. 837456
3949 720280Hi there. Very cool site!! Guy .. Beautiful .. Fantastic .. I will bookmark your internet site and take the feeds additionallyI am glad to locate so considerably valuable information correct here within the article. Thanks for sharing 830882
406031 448588Thank you for every other informative website. Where else could I get that type of information written in such a perfect indicates? Ive a mission that Im just now operating on, and Ive been at the appear out for such information. 264312
638070 871678Hello there! Good post! Please inform us when I will see a follow up! 36235
368559 317847Now we know who the ssebnile one is here. Excellent post! 740706
797026 752092extremely good post, i surely enjoy this fabulous website, persist with it 395931
736702 169896I like this weblog its a master peace ! Glad I observed this on google . 636985
269898 83355I wanted to say Appreciate providing these details, youre performing an excellent job with the website… 608830
882994 508662This is wonderful content material. Youve loaded this with helpful, informative content material that any reader can understand. I enjoy reading articles that are so really well-written. 986160
914612 704753you use a wonderful weblog here! do you need to have to make some invite posts on my blog? 376418
973950 375025Yay google is my world beater assisted me to locate this fantastic web internet site ! . 683053
Thanks very nice blog!
Appreciate the recommendation. Let me try it out.
Hi to all, how is everything, I think every one is getting more
from this website, and your views are fastidious in favor of new users.
I believe that is among the most vital information for me.
And i am happy reading your article. But want to remark on few normal issues,
The website style is ideal, the articles is in point of fact nice : D.
Excellent process, cheers
Good day! I know this is somewhat off topic but I was wondering
which blog platform are you using for this site? I’m getting
fed up of WordPress because I’ve had problems with hackers and I’m looking at alternatives
for another platform. I would be fantastic if you could point me in the
direction of a good platform.
Hello there, I found your blog by the use of Google whilst searching for
a related topic, your site came up, it appears great.
I’ve bookmarked it in my google bookmarks.
Hi there, simply was aware of your blog through
Google, and found that it’s truly informative. I’m
gonna be careful for brussels. I will be grateful should you proceed this in future.
Many other folks might be benefited from your writing. Cheers!
722804 803918I recognize there exists plenty of spam on this blog. Do you want support cleansing them up? I may aid amongst courses! 831184
Undeniably believe that which you said. Your favorite reason appeared to be on the net the
simplest thing to be aware of. I say to you, I certainly get irked while people think about worries
that they plainly do not know about. You managed to hit
the nail upon the top and defined out the whole thing without having side-effects , people could take a signal.
Will probably be back to get more. Thanks
Hello there, I discovered your blog by way of Google while searching for a related subject, your site got here up, it appears to
be like good. I’ve bookmarked it in my google bookmarks.
Hello there, just become alert to your weblog through Google, and located that it’s really informative.
I am gonna be careful for brussels. I will be grateful for those who continue this in future.
A lot of other people will be benefited from your writing.
Cheers!
16421 133126I enjoy your writing type, do maintain on writing! Ill be back! 447358
лучший камень от порчи молитва чтобы забеременеть с первого раза вход в денежный
канал 22, 22 5 10 денежный канал
к чему снятся елки и сосны молитва к николаю чудотворцу в суде