Tu es déjà passé(e) devant la boîte à mégots Gaïa en sortant de la cafet’ ? Tu as trouvé ça sympa d’affirmer ta préférence pour Harry Potter ou Star Wars tout en faisant ton petit geste écolo de la journée ? On te comprend, nous aussi. Mais savais-tu qu’on appelait ça du « Nudge » ?
Le Green Nudge
Le Nudge est une technique marketing issue de l’économie comportementale. Il part du principe que certains facteurs sociaux, situationnels ou personnels peuvent inciter les personnes à adopter un comportement spécifique. Le Nudge, signifiant « coup de coude » en anglais, est donc une « méthode douce » qui ne contraint pas les individus mais leur propose une alternative comportementale.
Ici, Gaïa a utilisé et optimisé cette technique afin de répondre au problème des mégots de cigarettes jetés par terre. Opter pour un panneau coercitif du type « Ne pas jeter les mégots par terre » aurait un effet limité sur les individus, accoutumés à voir ce genre d’interdiction dans les lieux publics. En revanche, l’idée de mettre en place des bouteilles en plastiques accompagnées d’un dilemme amusant incite les étudiants à prendre la « bonne » décision – pour l’écologie.
Le Nudge tend en effet à être de plus en plus employé pour servir l’environnement, on parle alors de « Green Nudge ». En effet, on observe fréquemment un décalage entre les convictions environnementales et la réalité des comportements. Le Nudge mis au service de l’écologie peut ainsi aider à réduire cet écart et permet d’aborder l’action publique à partir du comportement réel des citoyens. Il peut être un outil supplémentaire afin d’accélérer la transition écologique.
Au fait, c’est quoi Gaïa ?
Gaïa c’est l’association écolo de Sciences Po Toulouse qui oeuvre pour sensibiliser les étudiants aux causes environnementales. Créée en 2012, elle rythme chaque année notre vie étudiante en organisant de nombreuses initiatives originales qui font bouger les choses !
Gaïa ce sont entre autres des Discos Soupes, des paniers de fruits et légumes de saison tous les mardi issus de l’agriculture locale et raisonnée, le potager derrière l’IEP, des conférences, et bien plus encore. Tu peux aller jeter un œil sur ce qu’ils font en regardant cette petite vidéo ou en consultant leur page Facebook ou leur compte Instagram.
Si tu as aimé cet article : fais un tour sur le blog Folle ! Et Fauchée
Chaque semaine retrouve tous les articles de GNITEKRAM, le blog qui retourne le marketing !
Elise R.
GÉNIAL!! un article super
Belle initiative étudiante !!
Très bon article , très intéressant !
Très belle idée, certains devraient s’en inspirer !
48441 673953I just put the link of your weblog on my Facebook Wall. very good weblog indeed.,-, 915230
648570 550224Naturally I like your web-site, nonetheless you need to have to check the spelling on several of your posts. A lot of of them are rife with spelling issues and I uncover it quite silly to inform you. On the other hand I will certainly come again once more! 907833
105499 402688Im sure your publish and internet website is incredibly constructed 660157
875553 905523Echt tolle Seite. Rubbish bin eigentlich nur per Zufall hier gelandet, aber ich bin jetzt schon complete von der tremendous Seite beeindruckt. Gratuliere dazu!! Viel Erfolg noch durch der sehr guten Home-page mein Freund. 989237
524256 213621if this post was likened to a flavor of yogurt, what flavor would it be? Banana, I believe. 519327
593518 19473Awesome inkling Grace! ego was luxurious youd bring about this about your biz bump into upstanding lineage. We reason you! 563467
786766 357456Hey, you used to write great, but the last few posts have been kinda boring I miss your tremendous writings. Past few posts are just a bit out of track! come on! 34850
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life authors and blogs
This was great! I would like you to clean up all this spam though
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life articles and blogs
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these sl articles and blogs
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these sl authors and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life articles and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these sl articles and blogs
This was great! I would like you to clean up all this spam though
Portugal, Portugal
This was awesome! I would like you to clean up all this spam though
This was awesome! I would like you to clean up all this spam though
151276 247959I adore your wp format, where did you get a hold of it? 528403
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these sl websites and blogs
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these sl websites and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these Second Life articles and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life authors and blogs
Hello, I think your site might be having browser compatibility issues.
When I look at your blog site in Safari, it looks fine but when opening in Internet Explorer,
it has some overlapping. I just wanted to give you a quick heads up!
Other then that, superb blog!
I appreciate, lead to I discovered exactly what I was looking for.
You’ve ended my 4 day lengthy hunt! God
Bless you man. Have a nice day. Bye
The other day, while I was at work, my cousin stole my iPad and tested to see if it can survive a thirty foot drop, just so she can be
a youtube sensation. My apple ipad is now destroyed and she has 83
views. I know this is totally off topic but
I had to share it with someone!
It is not my first time to pay a quick visit this web site, i am visiting this web site dailly and obtain pleasant facts from
here all the time.
When I initially commented I clicked the « Notify me when new comments are added » checkbox and now each time a
comment is added I get three e-mails with the
same comment. Is there any way you can remove people from that service?
Thanks a lot!
Thanks designed for sharing such a fastidious idea,
post is nice, thats why i have read it completely
My coder is trying to convince me to move to .net from PHP.
I have always disliked the idea because of the costs.
But he’s tryiong none the less. I’ve been using WordPress on numerous websites for about a year and am nervous about switching to another platform.
I have heard excellent things about blogengine.net. Is there a way I can import all my wordpress content into it?
Any kind of help would be greatly appreciated!
Great info. Lucky me I discovered your blog by chance (stumbleupon).
I have book marked it for later!
It’s going to be ending of mine day, but before finish
I am reading this wonderful post to increase
my experience.
Excellent goods from you, man. I’ve take into accout your stuff prior to
and you are just extremely great. I really like what you’ve bought right here, certainly like
what you’re stating and the way in which during which you are saying it.
You’re making it enjoyable and you still take care
of to stay it wise. I cant wait to read much more from you.
This is actually a tremendous site.
With havin so much content do you ever run into any
problems of plagorism or copyright violation? My site has a lot of completely unique content
I’ve either authored myself or outsourced but it seems a lot of it is popping it up all over the internet
without my agreement. Do you know any techniques to help reduce content
from being stolen? I’d definitely appreciate it.
Link exchange is nothing else however it is only placing
the other person’s webpage link on your page at appropriate place and other person will also do similar in favor of you.
My brother recommended I might like this web site.
He was entirely right. This post actually made my day.
You cann’t imagine simply how much time I had spent for this info!
Thanks!
Write more, thats all I have to say. Literally, it seems as
though you relied on the video to make your point. You
obviously know what youre talking about, why throw away your intelligence
on just posting videos to your weblog when you could be giving
us something informative to read?
Hi, Neat post. There is an issue together with your web site in internet explorer, could check this?
IE still is the market chief and a large section of people will omit your excellent writing due to this problem.
Thanks for your personal marvelous posting! I truly enjoyed reading it, you will be a great author.
I will be sure to bookmark your blog and will often come back in the foreseeable future.
I want to encourage you to ultimately continue
your great job, have a nice day!
I like the valuable information you provide in your articles.
I will bookmark your blog and check again here regularly.
I am quite sure I will learn lots of new stuff right here!
Good luck for the next!
Does your site have a contact page? I’m having a tough time locating it but, I’d like to shoot you
an e-mail. I’ve got some ideas for your blog
you might be interested in hearing. Either way, great site
and I look forward to seeing it grow over time.
Hi, i read your blog from time to time and i own a similar one
and i was just curious if you get a lot of spam feedback? If so
how do you reduce it, any plugin or anything you can recommend?
I get so much lately it’s driving me insane so
any assistance is very much appreciated.
I was suggested this blog by my cousin. I am not sure whether this
post is written by him as no one else know such detailed about my difficulty.
You are amazing! Thanks!
With havin so much content do you ever run into
any problems of plagorism or copyright infringement?
My website has a lot of exclusive content I’ve either created myself or outsourced but
it appears a lot of it is popping it up all over the internet without my
authorization. Do you know any solutions to help prevent content from being ripped off?
I’d definitely appreciate it.
Because the admin of this site is working, no uncertainty very soon it will be famous, due to its
quality contents.
Hello! I just wanted to ask if you ever have any problems with hackers?
My last blog (wordpress) was hacked and I ended
up losing a few months of hard work due to no data
backup. Do you have any methods to protect against hackers?