Entre masques chirurgicaux, masques FFP2 et masques en tissus, celui-ci passe par toutes les couleurs afin d’égayer le visage des personnes. Il y a quelques temps de cela, on était à la « mode » grâce à un sac ou des chaussures. Depuis l’arrivée d’un certain Covid-19 qui a chamboulé nos vies, tout ceci a été révolutionné. Face aux règles pour lutter contre le Covid, le masque est devenu un accessoire incontournable dans le monde entier. Alors pourquoi pas allier mode et santé, en faisant passer le masque d’un simple outil de protection à un réel accessoire à la mode ?
- Le masque : le nouvel accessoire à la mode !
Petit point sur la situation actuelle ! Cela va maintenant faire un an que le monde entier est touché par l’épidémie du Coronavirus. Face à ce virus, nous nous sommes vus dans l’obligation de changer nos comportements. En effet, depuis le début de l’épidémie, nous devons suivre des règles d’hygiènes strictes pour limiter la transmission du virus et cela passe notamment par le gel hydroalcoolique mais surtout le masque.
Le masque, que dire de ce fameux masque ? Initialement jugé comme pas nécessaire, il est rapidement devenu indispensable face au coronavirus. Pour sortir dans la rue, aller faire ses courses, aller travailler et même pour voir ses proches, le masque est devenu un élément du quotidien en France mais également dans le monde entier. La question qui peut se poser par la suite est celle du masque à choisir. En effet, entre les masques FFP2, les masques chirurgicaux ou encore les masques en tissus, on ne sait plus où donner de la tête.
Et la mode dans tout ça ? L’un des secteurs les plus touchés par l’épidémie du Coronavirus. Effectivement, jugés comme non-essentiels, beaucoup de magasins ont dû fermer leurs portes au public. Ainsi, cela a entraîné un certain manque à gagner et une incertitude quant à l’avenir du secteur.
Mais c’était sans compter sur un nouveau phénomène : celui du masque. Après les sacs, les chaussures et les vêtements, on n’aurait jamais pu penser que ce serait au tour du masque de devenir un accessoire de mode incontournable. Et pourtant, c’est bien ce qui s’est passé.
Cela a commencé par les citoyens qui ont décidé de fabriquer leur masque eux-mêmes. Ainsi, ils pouvaient utiliser les tissus qu’ils voulaient afin d’avoir le masque de leurs envies. En effet, on voit de plus en plus de personnes porter des masques personnalisés ou encore assortis à leurs tenues.
Et les marques dans tout ça ? Pas d’inquiétude, elles ne sont pas restées sur le bas-côté. Effectivement, celles-ci ont vu dans l’apparition des masques un certain potentiel. Et désormais, on voit qu’une grande majorité des marques se sont appropriées cet accessoire pour le mettre à leurs couleurs. Parmi celles-ci, on va pouvoir retrouver tant les petits couturiers du quartier tout comme les grandes marques internationales comme Pimkie etc allant même jusqu’aux marques de luxe dont Louis Vuitton, Balenciaga etc.
En attendant, prudence ! Il paraîtrait que ces fameux masques à la mode ne soient pas aussi efficaces que les autres masques, comme le dit la marque Burberry. Donc la question est de savoir si ces masques peuvent être une tendance durable ou non …
- Les masques tendances
Le masque est donc devenu un accessoire inéluctable de nos jours. Ainsi, les marques ne sont pas en manque d’idées pour proposer des masques qui s’adaptent à tous !
Tout d’abord, nous avons pu constater que les marques de luxe ont lancé leur propre masque de protection contre le Covid. Nous avons pu observer plusieurs marques de luxe qui proposent des masques aux couleurs de leur marque. En effet, nous pouvons notamment voir Burberry ou encore Balenciaga mais également Louis Vuitton qui propose des masques et des visières aux couleurs de la marque. Et tout cela à des prix très élevés.
Cependant, l’un des masques de haute couture le plus atypique revient à celui de la marque Maison Baylandi. Apparue lors du confinement, cette marque a décidé d’opter pour une déclinaison du masque en « couvre-visage, foulard de cou, foulard de tête et servant même de ceinture ». Et ce dernier rencontre un succès fou !
Ensuite, on innove afin d’adapter le masque à tous types de situations. En effet, face à la reprise des mariages (tout en respectant les règles d’hygiènes), l’Atelier Kiplay a décidé d’innover et de proposer un masque spécial pour cette occasion. Il s’agit d’un masque réservé à la mariée, revêtant un peu de dentelle brodée sur ce dernier.
Avec l’obligation récente du port du masque pour les enfants, celui-ci a dû revêtir une nouvelle facette. En effet, afin de le rendre plus amusant pour ces derniers, beaucoup se sont lancés dans des masques personnalisés avec les héros de nos enfants.
Outre le masque vu comme un accessoire de mode, il peut également remplir d’autres fonctions dont la défense d’une cause. Par exemple, aux Etats-Unis, l’actrice Eva Longoria a revêtit un masque afin de soutenir le candidat Joe Biden lors des élections présidentielles.
Pour conclure, le masque est devenu une habitude dans l’esprit de tous. Cependant, ces derniers ont besoin d’une certaine touche de folie et de mode afin de le rendre plus attrayant. C’est dont pour cela que les marques ont investi les rangs du masque.
Et maintenant, abandonnez les achats de sac ou de chaussure et optez pour le dernier masque tendance !
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