Après la famille Arnault et sa fondation Vuitton inaugurée en 2014, c’est au tour du clan Pinault d’ouvrir sa fondation d’art à la Bourse du Commerce en plein Paris.
L’année 2019 va constituer une nouvelle étape dans la guerre affrontant les clans Arnault (LVMH) et Pinault (Kering).
D’un côté, Bernard Arnault, PDG de LVMH, premier groupe mondial du luxe avec Vuitton, Dior, Givenchy… De l’autre, François Pinault, fondateur du groupe Kering, deuxième groupe mondial du luxe avec Gucci, Saint Laurent, Balenciaga…
Après le luxe et la mode, la lutte entre les deux hommes d’affaire va se diriger sur le terrain de l’art contemporain.
La rivalité des deux amateurs d’art va venir se cristalliser à Paris, dans deux musées pharaoniques, créés sur mesure pour accueillir deux exceptionnelles collections d’art, sans oublier de faire rayonner les valeurs de leurs groupes respectifs à travers le monde.
La Fondation Louis Vuitton, le vaisseau de verre de Bernard Arnault
Conçu par l’architecte star Franck Gehry, ce vaisseau futuriste aux voiles de verre est devenu l’écrin d’une ambition culturelle hors-norme : celle de Bernard Arnault.
C’est en présence du président de la République, François Hollande, qu’a été inauguré en octobre 2014 la fondation du groupe LVMH qui a pour but de promouvoir la culture et pérenniser les actions de mécénat du groupe. Une construction estimée à près de 800 millions d’euros, un montant qui créé la polémique par les déductions fiscales dont le groupe a bénéficié au titre du mécénat.
En 5 années d’existence, la Fondation Louis Vuitton a su s’imposer dans le paysage culturel français comme un musée spectaculaire tant pour son bâtiment que pour sa programmation. Outre l’accueil d’événements culturels divers (colloques, projections, ateliers…), la fondation est le théâtre d’expositions d’art moderne et contemporain exceptionnelles : Basquiat, Schiele, les chef-d’œuvres du MoMa ou l’exposition des icônes de la collection Chtchoukine qui a accueilli près de 1,2 millions de visiteurs et est devenu l’exposition temporaire française la plus fréquentée de tous les temps.
La Bourse du Commerce, l’épicentre de la culture mondiale voulu par François Pinault
Après avoir abandonné le projet de fondation sur l’Ile Seguin à Boulogne Billancourt, François Pinault choisit Venise, où il rachète le Palazzo Grassi et la Punta della Dogana pour y installer sa collection exceptionnelle d’art contemporain. Non content de ce succès international, François Pinault revient en France et choisit finalement la Bourse de Commerce, au cœur de Paris, entre le Louvre et le Centre Pompidou.
La transformation de ce bâtiment classé, de forme circulaire, revient à l’architecte japonais Tadao Ando, qui, pour l’occasion se voit consacrer une grande retrospective sur son œuvre au centre Pompidou.
Si le coût dépasse la centaine de millions d’euros, François Pinault a déclaré financer de manière autonome son projet artistique, sans prétendre aux réductions d’impôts de 66% permises par les lois en faveur du mécénat. « Je n’ai pas voulu que l’on me dise dans la rue que l’État finançait mes petites lubies artistiques pendant que d’autres crèvent la dalle. Est-ce la priorité de l’État de financer des fondations privées ? » s’exprime–t-il.
Le musée qui devrait ouvrir au troisième trimestre de 2019 accueillera la collection Pinault, essentiellement dirigée vers l’art contemporain et présentera des expositions thématiques et monographiques consacrées à des artistes de la collection.
La guerre des fondations d’art aura bien lieu et ce sera sûrement le public qui sortira gagnant de l’affrontement de ces deux ambitions culturelles hors-norme !
Renaud Lemozy
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