Dans notre monde capitaliste, nous côtoyons quotidiennement des marques depuis notre tendre enfance. Si leurs logos reflètent l’identité de la marque, ses valeurs et les produits qu’elle propose, certaines y ont caché des détails qui vous ont peut-être échappé. Si vous n’êtes pas le roi de la galette, brillez par votre culture en découvrant les secrets de ces logos. Après ce top, votre monde ne sera plus jamais le même. Prêts à ouvrir les yeux ? A-t-on vraiment le choix pour pouvoir lire un article ?
1) Toblerone
Consommateur de chocolat culpabilisé ou non, Toblerone est une marque que vous connaissez très certainement et dont le logo vous est probablement familier. Mais si ! Il représente le mont Cervin, montagne située à la frontière entre l’Italie et la Suisse, non loin de Berne, ville Suisse où ces montagnes (ha ha ha) de calories sont produites. Et maintenant, si je vous dis que l’emblème de Berne est l’ours ? Et oui ! Si l’on regarde de plus près, on peut voir sur la montagne la silhouette d’un ours debout sur ses deux pattes arrière ! Fascinant, n’est-ce pas ?
2) Galeries Lafayette
Fanatiques de mode ou détendus du ceintre (en effet, cette expression n’existe pas !), tous les Français connaissent les Galeries Lafayette, grands magasins de prêt à porter nés dans l’hexagone. C’est pour cette même raison que vous pourrez observer dans leur logo le monument le plus emblématique de la capitale Française, j’ai nommé la Tour Eiffel ! Comment avez-vous pu vivre dans le déni tout ce temps ? Ne vous en faites pas, je viens également de découvrir le poteau rose (sauf que c’est beaucoup plus gros qu’un poteau, et que c’est pas rose). Cette subtilité a néanmoins été supprimée du logo en 2015.
3) TGV
C’est un homme qui entre dans le bureau d’un responsable SNCF pour passer un entretien :
L’homme : Bonjour, désolé, je suis en retard
Le responsable SNCF : Ne dites pas un mot de plus, vous êtes embauché !
Désolé, j’ai essayé de résister mais la tentation était trop forte. Passons. Le symbole du TGV (pour train à grande vitesse) se devait bien évidemment de véhiculer une idée de rapidité. Et oui, à l’envers, le logo est le contraire de ce qu’il représente lorsqu’il est à l’endroit : un escargot, car le contraire de la vitesse est la lenteur. Je vous l’accorde, il fallait vraiment le voir.
4) Tour de France
Quand bien même regarder des mollets musclés traverser de majestueux paysages Français n’est pas votre passion, vous connaissez au moins du Tour de France son logo. Ce que vous n’aviez en revanche peut-être pas remarqué, c’est le cycliste stylisé qui s’y cachait. La lettre R représente le cycliste, le U représente la selle, le O représente la roue arrière et le point jaune représente aussi bien la roue avant que la couleur jaune du maillot remis au vainqueur. Assez pour vous faire regarder la compétition ?
5) RATP
Le logo de la RATP (Régie Autonome des Transports Parisiens, autrement dit les bus et métros parisiens) vous évoque à première vue plusieurs choses : un visage de profil tourné vers le haut, une ligne de métro représentée par une ligne bleue… Mais encore ? Et bien cette ligne bleue est la représentation d’une portion de la Seine traversant Paris ! Toutes vos certitudes n’étaient donc qu’un tissu de mensonges ?
6) FedEx
Bon je l’avoue, rien de spectaculaire dans ce logo mais beaucoup de personnes ont raté un détail, et je suis là pour y remédier ! En effet, pour exprimer la rapidité de leur service de livraison, FedEx a caché une petite flèche dont on devine la forme entre le E et le X qu’on ne voit pas quand on n’y prête pas attention et quand on n’a pas 10 sur 10 à chaque œil.
7) Shell
Celui-ci est certainement le plus surprenant : le logo cache un coquillage. Ah ben non en fait rien de surprenant, c’est fait exprès ! Qu’est-ce qu’on s’amuse, je vous ai bien eus. Vous l’aurez compris, rien de caché dans ce logo mais comme je suis là pour cultiver l’arbre de votre savoir, j’ai tout de même de quoi contenter votre soif de connaissances. Entreprise Anglaise spécialisée dans le pétrole et non pas dans les crustacés comme on pourrait le penser, le nom (shell=coquillage) et le logo ont été choisis en rapport avec l’activité première de Shell : le commerce de coquillages. En effet, en Angleterre, durant l’époque Victorienne, ils étaient utilisés comme décorations.
8) Nestlé
Encore une fois, rien de caché dans ce logo mais une évolution que vous n’avez peut-être pas remarquée. En effet, sur le logo le plus récent de l’une des marques que les millenials affectionnent, la mère ne nourrit plus trois oisillons mais deux. L’entreprise préfère-t-elle les chiffres pairs ? La famine a-t-elle eu raison du troisième oisillon ? A-t-il pris son envol pour tenter sa chance au casting d’Angry Birds ? Les motivations de ce changement sont bien plus rationnelles : le nombre moyen d’enfants par foyer est passé de trois à deux enfants. Choqués et déçus ?
9) Formule 1
Un F, un 1. Où diable pourrait se cacher le diable ? Dans les détails ! Oui, la forme rouge que vous voyez n’est pas censée représenter le chiffre 1 ! Effectivement, le réel 1 se dissimule entre le F et la trainée rouge. Simple et efficace, la formule gagnante ! Notons néanmoins que le logo dont vous connaissez désormais le secret a été modernisé en 2018 : séchez cette larme que je ne saurais voir, il faut vivre avec son temps !
10) NBC
La national Broadcasting Company, groupe audiovisuel Américain, arbore un logo coloré qui n’est ni le drapeau de la paix, ni le rainbow flag, ni le rainbow flag de la paix. En effet, les six couleurs représentent des plumes, et ces plumes représentent les six domaines d’activité de la NBC : actualités, sports, divertissement, stations, réseaux et productions. Mais pourquoi des plumes ? C’est en fait le plumage d’un paon ! Si vous observez bien le logo, vous pourrez voir la tête du paon au centre, le bec tourné vers la droite. C’est un peu comme l’Oasis, c’est exotique !
Morbleu, connaissiez-vous ces petits détails ?
Safir Souci
Pour ma part, ayant travaillé sur des logos, j’avais remarqué la plupart! Mais je suis toujours étonné par l’ingéniosité de ces graphistes
Le Logo Toblerone il fallait voir cet ours.digne des images d Épinal.
Super comment ils se creusent le cortex pou un logo.chapeau.
quel sens de l’observation bravo et l’humour est au rendez-vous dans les commentaires que demander de plus bravo!!
C’est dit avec tellement humour 🙂 Bravo!!
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