Du 2 décembre 2021 au 15 mai 2022 le Musée des Arts Décoratifs à Paris célèbre l’histoire du design pour tous en consacrant une exposition à l’univers de la grande distribution.
Pour cela, Le musée parisien fait alors appel aux deux plus grandes enseignes de distribution qui ont marqué l’histoire du design français en ayant su le démocratiser : Monoprix et Prisunic, pour mettre en avant plus de 500 objets du quotidien.
L’exposition « Le design pour tous : de Prisunic à Monoprix, une aventure française » s’intègre à la collection permanente du musée et retrace à travers plus de 500 œuvres l’histoire de ces deux marques qui ont fusionné en 1997 et qui ont su changer le regard collectif sur les objets du quotidien grâce à leur slogan « Le beau au prix du laid ».
Mobilier, objets décoratifs ou encore affiches publicitaires « L’idée était de faire entrer la grande distribution au musée, explique India Mahdavi qui en a imaginé la scénographie. C’est touchant de voir ce paysage familier ainsi exposé : on le regarde différemment. »
Le parcours de la visite se scinde en deux volets. La première partie est consacrée à Prisunic et la présentation de ses catalogues de vente par correspondance (mobilier, luminaires, vaisselle et textiles). Réalisés grâce à des collaborations avec des graphistes et des designers, ces catalogues ont été diffusé entre 1968 et 1976 et ont permis d’introduire en France, le marketing selon le modèle américain mais également de démocratiser, le mobilier et l’habillement contemporains de qualité.
En 1997, Prisunic fusionne avec Monoprix animé par une volonté égale de rendre le design accessible à tous : l’enseigne, qui réaffirme « le plaisir de vivre à la française », occupe dès lors une place de choix dans le quotidien des consommateurs.
Cette seconde partie de l’exposition met en lumière les réalisations phares de créateurs invités par Monoprix en reprenant un thème cher à l’enseigne – l’objet du quotidien – à travers l’art de la table, l’assise et l’habillement.
Le visiteur déambule aux milieux de collections modernes et contemporaines, le parcours propose un dispositif original de « ready-made » (mobilier et présentoirs de magasin utilisés comme systèmes de présentation) qui évoque l’univers de la grande distribution, servi par une scénographie colorée et lumineuse.
À travers de cette exposition, la volonté de faire « Percevoir dans notre quotidien la beauté des objets qui nous entourent » devient une réalité où marketing et publicité entrent parfaitement en symbiose avec l’art et l’histoire. Chaque consommateur a alors l’opportunité de percevoir ses objets de la vie quotidienne non plus comme tels, mais plutôt comme une œuvre d’art à part entière.
Pour les curieux souhaitant en savoir plus, l’exposition « Le design pour tous : de Prisunic à Monoprix, une aventure française » à découvrir ou redécouvrir jusqu’au 15 mai 2022 au Musée des Arts Décoratifs (107 rue de Rivoli. 75001 Paris), du mardi au dimanche de 11h à 18h.
Excellent beat ! I would like to apprentice while you amend your
web site, how can i subscribe for a blog web site? The account helped me a acceptable
deal. I had been tiny bit acquainted of this your
broadcast offered bright clear idea
Hi mates, its enormous article about tutoringand entirely explained,
keep it up all the time.
Marvelous, what a web site it is! This blog provides helpful data to us, keep it up.
I really like your blog.. very nice colors & theme. Did you
make this website yourself or did you hire someone to do it for you?
Plz respond as I’m looking to create my own blog and would like to know where u got this from.
thanks a lot
We are a gaggle of volunteers and opening a brand new scheme in our community.
Your website provided us with valuable info to
work on. You have done a formidable task and our entire neighborhood will
probably be grateful to you.
Hi there would you mind letting me know which webhost you’re
working with? I’ve loaded your blog in 3 different
browsers and I must say this blog loads a lot quicker then most.
Can you suggest a good hosting provider at a reasonable price?
Many thanks, I appreciate it!
Definitely believe that which you stated. Your favorite justification appeared to be on the internet
the simplest thing to be aware of. I say to you, I definitely get annoyed while
people consider worries that they just do not know about.
You managed to hit the nail upon the top as well as defined out
the whole thing without having side effect , people could take a signal.
Will likely be back to get more. Thanks
Excellent web site you have here.. It’s difficult to find excellent writing like yours these days.
I honestly appreciate people like you! Take care!!
Our girls as well as call girl give total satisfaction for our clients at a price that is enticing and with evening giggling exuberance.
373371 547734Extremely nice post. I just stumbled upon your blog and wanted to say that Ive truly enjoyed surfing about your blog posts. Following all I will be subscribing to your feed and I hope you write once again really soon! 423567
Thank you for sharing your thoughts. I really appreciate your efforts and I am waiting for your next write ups thank you once again.
Hey! Do you know if they make any plugins to safeguard against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on.
Any tips?
Spotify notifies you 2 to 3 days before the end of the subscription. This email is received on your registered email id or the registered mobile number.
254006 671836Following study a couple of of the weblog posts on your personal website now, we genuinely like your way of blogging. I bookmarked it to my bookmark internet internet site list and are checking back soon. Pls consider my web-site likewise and make me aware in the event you agree. 926578
Hi there would you mind stating which blog platform you’re working
with? I’m going to start my own blog soon but I’m
having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design and style seems different then most blogs and I’m looking for
something unique. P.S Sorry for being off-topic
but I had to ask!
It’s really a great and helpful piece of information. I am happy
that you simply shared this helpful information with us. Please stay
us up to date like this. Thank you for sharing.
When I originally left a comment I appear to have clicked on the -Notify me when new
comments are added- checkbox and from now on each time
a comment is added I recieve four emails with the exact same comment.
Perhaps there is an easy method you are able to remove me from that service?
Cheers!
Everyone loves what you guys tend to be up too. This kind of clever
work and reporting! Keep up the very good works guys I’ve included you guys to my blogroll.
701612 759966Woh I like your content , saved to favorites ! . 717483
4132 826611I enjoy your work , regards for all of the informative posts . 280192
655826 208795As soon as I found this internet site I went on reddit to share some of the really like with them. 241313
I do not know if it’s just me or if perhaps everybody else encountering issues with your blog.
It looks like some of the written text in your posts are running off the screen. Can someone else
please comment and let me know if this is happening to them
too? This may be a issue with my web browser because
I’ve had this happen previously. Cheers
Hello there I am so glad I found your website, I really found you by
mistake, while I was browsing on Digg for something else, Anyhow I am here
now and would just like to say many thanks for a
incredible post and a all round exciting blog (I also love the theme/design), I don’t have time to
read through it all at the moment but I have bookmarked it
and also included your RSS feeds, so when I have time I will be
back to read a great deal more, Please do keep up the great job.
At this time I am ready to do my breakfast, later than having
my breakfast coming again to read additional news.
Hi i am kavin, its my first occasion to commenting anyplace, when i read this piece
of writing i thought i could also create comment due to this good post.
I have been surfing on-line greater than 3 hours these days, but I never discovered any interesting article like yours.
It’s lovely price enough for me. In my view, if all
site owners and bloggers made good content as you did, the web shall be much more helpful than ever before.
I read this post fully concerning the comparison of newest and preceding
technologies, it’s awesome article.
SEO
874894 443357hi!,I like your writing so a lot! share we communicate far more about your write-up on AOL? I require an expert on this region to solve my dilemma. Possibly thats you! Seeking forward to see you. 661233
469692 120085I as nicely conceive so , perfectly indited post! . 201090
181807 265278Im not that significantly of a internet reader to be honest but your web sites genuinely nice, maintain it up! Ill go ahead and bookmark your web site to come back later. All the greatest 252023
882562 759143Yay google is my king helped me to discover this great web website ! . 560705
576849 572275Just wanna input on few common issues, The website style is perfect, the articles is really great : D. 625686
45560 867236A person essentially lend a hand to make significantly articles I may well state. That will be the very first time I frequented your website page and up to now? I amazed with the research you made to create this particular publish incredible. Wonderful activity! 427293