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  • Mojito : la recette gagnante des entreprises
mojito recette été marketing produit

Mojito : la recette gagnante des entreprises

Perrine Douillard24 octobre 201825 septembre 2022

Le soleil vient de nous quitter mais il reste toujours bien présent dans nos assiettes et notamment dans nos verres, avec les cocktails et particulièrement le fameux mojito !

Le mojito est le cocktail préféré des français et les marques l’ont bien compris. De plus en plus de produits se développent avec des saveurs mojito de quoi nous faire saliver…

Voici quelques exemples de produits et de marques qui ont décidé de rafraîchir leurs produits et se mettre aux couleurs de l’été.

Les boissons qui pétillent… même en hiver !boisson sodas été mojito teissere schweppes liptonLe thé au parfum d’été, de quoi réchauffer les coeurs…
thé boisson chaude mojito Les sucreries aux accents du sud !
bonbons mojito sucre enfants luttiLes cho’Cuba, de quoi nous faire voyager à travers un carré de chocolat…
chocolat douceur mojito comptoir de mathildeLes produits sont assez classiques, mais certains sont très surprenants notamment la moutarde au mojito… (oui, vous avez bien lu !)moutarde mojito sauce piquant Ces produits éveillent notre nostalgie de vacances et nous évoquent de bons souvenirs, et c’est là que se situe la recette gagnante !

Tout est beau, tout est rose ! (enfin presque)

Certaines associations et addictologues s’élèvent contre ces produits qu’ils estiment nocifs pour les enfants. Effectivement, ces produits auraient tendance à inciter les jeunes à tester les vrais mojitos et donc à consommer de l’alcool.

On parle de produits tels que les bonbons ou encore les glaces au parfum de mojito qui sont essentiellement destinés aux enfants. Ils dénoncent une banalisation de l’alcool et de la consommation.

Les entreprises font tout de même face à certaines difficultés, mais les produits au parfum de mojito rencontrent tout de même un très grand succès : c’est réellement la recette gagnante !

Perrine D.

produit, success story, tendance

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    Vive le Mojito ! Mais avec modération ! Comme le Nudge…

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  2. Patricia dit :
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    De la moutarde au mojito !!! Toujours plus !!!

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    Le mojito !!! excellenttttttttttttttttttttttttttttt

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    clairement le vrai mojito c’est top, à la rigueur un virgin pour éviter le mal de tête mais les produits dérivés beurk 🙁

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