1. Parce qu’il faut commencer par changer de slip pour changer le monde
On se souvient tous du buzz national qu’avait fait le Slip Français lors des élections présidentielles de 2012. Tous les candidats en avaient eu pour leur grade :
“Le choix du slip” pour la belle Eva Joly ou bien le “en slip tout est possible” pour le gentil Nicolas Sarkozy sans oublier “le changement de slip c’est maintenant” pour l’imposant François Hollande.
Il n’en fallait pas plus pour faire décoller la marque canon du Slip Français.
On remarquera par ailleurs que le slogan actuel a été inspiré de celui détourné pour François Hollande.
2. Parce que c’est un devoir citoyen
A l’ère où le “made in france” a le vent toujours en poupe, porter du français c’est avoir véritablement de la branche*. (cf. expression française début 19ème siècle)
Oui, tu l’auras compris, nous souhaitons sur ce blog étoffer également ton vocabulaire.
Tu nous remercieras peut être un jour !
Même si le coton n’est pas français, toute la chaîne de production du tricotage à la confection se réalise dans une dizaine d’entreprises françaises réparties sur tout le territoire français.
On participe ainsi à l’économie régionale et nationale : bien assez pour t’endormir tous les soirs avec un grand smile.
3. Parce que c’est intimement stylé
On ne va pas se mentir, avoir une communication originale c’est essentiel. Partager et répandre des belles valeurs c’est évident.
Mais si tes produits sont des slips, ta marque n’ira pas bien loin.
C’est ce que des potes ont dit à Guillaume Gibault qui ignorait complètement à ce moment là qu’il allait devenir président…(suspens)….du slip!
C’est d’ailleurs le titre qu’il s’est attribué sur sa carte de visite. En effet, en plus de cocher positivement toutes les cases d’un marketing irréprochable, cet entrepreneur jeune et malin a su proposer des slips élégants et bien loin de la ringardise.
4. Parce qu’avoir le même slip que l’équipe du racing 92, ça ne se discute même pas
En terme de partenariat, le Slip Français a encore bien fait ses devoirs.
En choisissant une collaboration avec l’équipe de rugby du racing 92, la marque continue sa lancée en charmant ses clients et clientes.
En misant sur une collection 100% sport, nul doute que la marque va attirer une toute nouvelle cible. On retrouve effectivement dans cette collection, des boxers, chaussettes, vêtements de sport allant même jusqu’aux sacs de sport.
Les féministes, calm down puisque la parité est imposée chez le Slip Français depuis le début de l’année 2017.
Après une forte demande de la part de la gent féminine, le Slip Français a lancé une collection pour femme regroupant des ensembles de lingerie et de maillots de bain. Au vu du succès, la marque a agrandit sa collection en intégrant des look intemporels.
Une extension qui a porté ses fruits puisque la collection femme représente plus de 20% du chiffre d’affaires annuel.
5. Parce qu’un sliptrouille pour Halloween, ça nous laisse évidemment tous sans voix…
Décidément, le Slip Français ne s’arrêtera jamais de nous étonner !
La marque propose à ses clients l’opportunité de broder ses slips par quelques mots de leurs choix. Cette broderie sur-mesure sera réalisée à Troyes.
Et si tu manques d’idées, le Slip Français te souffle quelques petites pépites… tels que des noms ou surnoms gênants (de type Michel-Roger-Patrick), un slip 2 étoiles (pas de limite pour ce genre de fierté), un slip brodé d’une anecdote (pour s’en souvenir en toute occasion…).
Et parce que le Slip Français ne cesse d’innover, la marque propose même un brodage phosphorescent pour Halloween.
De quoi titiller votre créativité.
Et pour ceux (encore) en manque d’idées, ne vous inquiétez pas, le Slip Français est toujours là: “Sliptrouille”, “Malédislip”, “Chair de poule” et notre petit chouchou “Fais moi peur”.
Partages avec nous sur notre page facebook celui que tu confectionneras pour l’occasion, on s’engage à rembourser le plus original ! 😉
Pour shopper ton slip, c’est ici !
Clara B.
Super article, on adhère au slip français !
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