14 février, ça y est c’est le grand jour : la SAINT-VALENTIN. Pour certains c’est le moment de se dire « Je t’aime » et de s’offrir des cadeaux et pour d’autres de se rappeler qu’ils sont seuls. C’est aussi l’occasion pour les marques de mettre en place des offres promotionnelles, des spots publicitaires et des produits originaux pour permettre aux Valentins et Valentines de se faire plaisir. Mais aujourd’hui, de plus en plus de marques prennent le contre-pied de la Saint-Valentin en ciblant les célibataires dans leurs campagnes.
Les marques s’en donnent donc à cœur joie pour réaliser des campagnes spéciales Saint-Valentin pour nos amoureux et nos célibataires. Découvrez notre sélection de campagnes pour la Saint-Valentin.
Monoprix
Reconnue pour son humour, la marque ne laisse pas passer une occasion pour rhabiller ses packagings. L’année dernière, Monoprix a voulu donner un coup de pouce à ses célibataires en facilitant la prise de contact grâce à l’opération « Pack 06 ». Le principe : venir en aide aux célibataires qui n’osent pas aborder leur crush grâce à 7 faux produits dotés d’un message original. La marque use une nouvelle fois de son talent pour détourner les noms de ses produits. Pour le « Pack 06 » on trouvait des phrases telles que « Je ne peux pas te laisser filer » ou bien « Tu m’as trop fait crackers ». Afin de faciliter la rencontre, les célibataires pouvaient laisser sur le packaging leur numéro de téléphone et ainsi le glisser discrètement dans le panier de la personne concernée. Pas mal non ?
Si vous aimez les packgings Monoprix, retrouvez cet article dédié à leur success story.
Tinder
Pour la Saint-Valentin, Tinder n’a d’autre choix que de mettre à l’honneur les célibataires. La célèbre application de rencontre ouvre donc pour l’occasion le musée du célibat : Single, Not Sorry Museum. Pour cet événement, Tinder en partenariat avec Tapage vous invite à casser les vieux clichés sur le célibat et vous donne rendez-vous le 14 février, en plein cœur de Paris.
Lush
Pour l’occasion, la marque de cosmétique Lush lance une gamme spéciale Saint-Valentin. Des produits colorés aux senteurs séduisantes, profitez du pack « The joy of six » pour vous détendre. Ce pack est composé de 6 produits tels que la Bombe de bain Aubergine ou la Barre de massage The Big Banana…
Caprice des Dieux
Depuis des années la marque a passé en revue dans ses spots publicitaires « tous ceux qu’il fallait exclure pour se retrouver à deux, rien qu’à deux : les enfants, les belles-mères, … » De ce fait, la marque s’est interrogée sur ce qui pouvait entraver ces moments privilégiés. And the winner is (roulement de tambour) : le SMARTPHONE, 61% des Français ont l’impression que le téléphone prend une place trop importante dans leur couple.
Caprice des Dieux lance donc un défi à ses consommateurs en lançant « Caprice 3 heuresSans Eux ». Le principe : « pour la Saint-Valentin, déconnectez-vous pour mieux vous reconnecter à 2 ! » Passez 3 heures sans votre téléphone et tentez de gagner un voyage en Argentine. Alors, on se laisse tenter ?
L’équipe Gnitekram, vous souhaite une bonne Saint-Valentin que vous soyez seul ou accompagné…
À bientôt,
Juliette R.
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