J’espère que t’es bien installé parce que tu t’apprêtes à lire un article d’un blog, qui explique comment faire un blog de qualité… #blogception
La création d’un blog peut être à la portée de n’importe quel individu. On se souvient tous de nos belles envolées lyriques sur nos skyblog. Une véritable mine d’or pour détruire la réputation de quelqu’un et un espace où le trafic de commentaires avait plus de valeur qu’un bitcoin au mois de décembre 2017.
Ayant une expérience assez solide dans le domaine du blog (rédaction de plus de 2 articles sur Gnitekram, un site qui explose et qui va bientôt se faire racheter par Facebook), je te donne quelques tips pour que ton blog fasse des millions de vues en quelques semaines.
1ère étape : Avoir un ordinateur et une connexion Internet
Étape qu’on a souvent tendance à oublier, et pourtant, qui est l’une des plus fondamentales pour la création d’un blog. On a beau avoir une imagination débordante et une plume créative à faire rougir les plus grands auteurs, si t’as pas de connexion Internet, tu ne pourras pas publier tes plus beaux articles. Ça serait bête de passer à côté d’une notoriété d’expert dans ton domaine pour si peu.
2ème étape : Avoir une identité propre
Cela passe par la création du nom de ton blog, le logo, la charte graphique et la ligne éditoriale. Ce sont des éléments hyper importants car ce sont les vitrines de ton bijou digital. Ils doivent transparaître ton identité unique. Ça peut être compliqué mais pourtant, tu dois bien réfléchir avant de te lancer.
Exemple tout à fait concret, « Gnitekram » ne veut absolument rien dire mais il a du sens car on parle de Marketing à notre sauce et qu’on veut retourner l’actualité. Bon, après je te l’accorde, le fait de mettre simplement les lettres à l’envers n’a pas été l’idée la plus créative au monde. Il faut bien se creuser les méninges pour trouver THE nom qui claque.
3ème étape : Faire du contenu régulier
Il faut être régulier dans la publication d’articles pour que le blog prenne vie et que sa visibilité augmente. Certes, il faut aussi avoir une stratégie de communication pour accroître le trafic ainsi que sa notoriété, mais le fait de publier régulièrement aura pour but de diversifier les thèmes et de toucher une plus grande cible.
4ème étape : Optimiser son SEO
Le SEO, l’art de manier les mots clés pour que Google puisse bien te référencer. Une manière utile et indispensable pour être dans les premières pages du moteur de recherche sans débourser le moindre centime. Et on le sait, tout ce qui est gratuit est bon à prendre.
5ème étape : Partager notre blog
Selon une étude du très sérieux MIT (Massachusetts Institute of Technology), il a été prouvé scientifiquement qu’en partageant notre blog sur les réseaux sociaux et en suivant nos dernières actualités, ton blog aura une notoriété sans précédent et tu auras plein de conseils sur le monde du Marketing et de la Communication. Alors n’hésite plus !
J’espère que ces petits conseils te seront utiles dans ta démarche de création de blog. Et même si la visibilité ne se développe pas aussi rapidement que tu le souhaites, continues à t’amuser en rédigeant des articles sur des sujets que tu affectionnes.
Lâche un commentaire, je rends le double !
Pierre Rolo
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