RECC, Leaves & Clouds, Huda Beauty ou encore Jeffree Star Cosmetics… Impossible de passer à côté de ces marques lancées par des influenceurs. Les créations de marques sont de plus en plus fréquentes dans le monde de l’influence : mode, beauté, lifestyle et même gaming, aucun secteur n’y échappe.
De créateurs de contenu à créateurs d’entreprise, nous avons décrypté pour vous cette nouvelle tendance qui montre une fois de plus que le monde de l’influence n’a pas fini de nous surprendre.
Ces influenceurs, stars des réseaux sociaux, ont tous le même atout : une grande communauté avec un engagement non négligeable. Tous ont une audience qui leur fait confiance et c’est cette relation authentique qui attire d’ailleurs les marques depuis des années. À l’ère du marketing d’influence, les entreprises ont compris qu’il était primordial de recentrer leur stratégie de communication autour de ce phénomène pour atteindre leur clientèle cible.
Néanmoins, le métier de créateurs de contenu reste toutefois très récent et incertain quant à son évolution future. Ce nouveau secteur laisse planer une incertitude quelque peu stressante pour ces nouveaux leaders d’opinion qui ne savent pas comment leur business évoluera à l’avenir.
Beaucoup ont mis de côté leurs études ou encore laissé leur travail pour se consacrer à plein temps à leur nouvelle activité. Pour assurer leur avenir, certains ont trouvé une solution ingénieuse : la création de marques. Ajouter cette corde à leur arc permet de pérenniser leurs activités et de s’assurer une stabilité pour le futur. Les raisons pour lesquelles les marques voulaient travailler avec eux hier les poussent aujourd’hui à créer leur propre entreprise.
Cette tendance a beaucoup été observée chez les Américains, évidemment. De l’autre côté de l’Atlantique, les influenceurs ont une place encore plus importante dans la société, telles de véritables stars, les plus grands cumulent des dizaines de millions d’abonnés sur les réseaux sociaux.
Ils lancent alors leurs entreprises avec comme principaux clients, leur communauté. Leur forte visibilité ainsi que le taux d’engagement de leur audience permettent un lancement de marque très confortable.
Qui n’a jamais entendu parler de Jeffree Star a du souci à se faire. Le youtubeur américain, au quasi 15 millions d’abonnés sur Instagram, a lancé en 2014 une marque de cosmétique qui porte son nom. Sa notoriété lui a permis un décollage fulgurant avec une première collection en rupture de stock dans les minutes suivant le lancement. Il déclara dans une interview que le chiffre d’affaires de son entreprise en 2018 s’élevait à 100 millions de $ (selon le Paper Magazine). De quoi faire rêver les autres influenceurs et donner des idées…
Ce modèle d’entreprises à succès se développe depuis quelques années en France. Nous avons alors élaboré pour vous une sélection des marques créées par les influenceurs phares du moment :
- Caroline Receveur, la blogueuse au 3,4 millions d’abonnés sur Instagram, a tout d’abord créé la marque de thé WanderTea en 2014. Elle a ensuite créé en début d’année, RECC, une marque de prêt-à-porter rock et glamour.
- Jeanne Dumas au 1,2 million d’abonnés sur Instagram, a lancé sa marque de vêtement Rouje en 2016, alliant l’audace et le chic à la parisienne.
- EnjoyPheonix au presque 5 millions d’abonnés sur Instagram, a créé la marque de décoration et lifestyle Leaves and Clouds en 2018. Ses produits se veulent épurés et respectueux de l’environnement.
- Avec ses 13,7 millions d’abonnés sur YouTube, Squeezie a pour vocation d’allier la culture japonaise et le streetwear dans sa marque de vêtements Yoko, créé en juillet dernier.
- Pour finir, Tibo Inshape a 6,5 millions d’abonnés sur YouTube. Ce passionné de fitness a lancé deux marques complémentaires : sa marque lifestyle Team Shape et de nutrition InShape.
N’hésitez pas à aller faire un tour sur les différents sites pour découvrir leurs univers et leurs collections. Et puis, quitte à aimer un influenceur et vouloir lui ressembler, pourquoi ne pas acheter directement leurs propres créations ? 😉
Et retrouvez encore plus d’actualités sur Gnitekram.
489943 544742Watch the strategies presented continue reading to discover and just listen how to carry out this remarkable like you organize your company at the moment. educational 839659
348902 874530This is going to be a great internet site, might you be interested in doing an interview about how you developed it? If so e-mail me! 34959
Valuable information. Lucky me I discovered your web site by
accident, and I’m stunned why this twist of fate did not came about earlier!
I bookmarked it. asmr 0mniartist
Someone essentially help to make significantly posts I would state.
This is the very first time I frequented your web page and up to now?
I surprised with the analysis you made to make this actual put up incredible.
Great task! 0mniartist asmr
Hey very nice blog! 0mniartist asmr
It’s nearly impossible to find experienced people about this topic,
however, you sound like you know what you’re talking about!
Thanks
Having read this I thought it was extremely enlightening.
I appreciate you taking the time and effort to put this short article together.
I once again find myself spending a significant amount of time both
reading and commenting. But so what, it was still worthwhile!
0mniartist asmr
I do not know if it’s just me or if everyone else
encountering issues with your site. It seems like some of the written text
in your content are running off the screen. Can somebody else please provide
feedback and let me know if this is happening to them
as well? This may be a issue with my internet browser because I’ve
had this happen before. Thanks 0mniartist asmr
Great goods from you, man. I’ve understand your stuff previous to and you
are just too magnificent. I actually like what you have acquired here, really like what you are
stating and the way in which you say it. You make it entertaining and
you still take care of to keep it sensible. I can not
wait to read much more from you. This is really a wonderful site.
Hello, i believe that i noticed you visited my website thus i got
here to go back the favor?.I am attempting to in finding things to enhance my site!I suppose
its adequate to make use of some of your ideas!!
When I initially commented I clicked the « Notify me when new comments are added » checkbox and now each time a comment is added I get four emails with the same comment.
Is there any way you can remove people from that service?
Many thanks!
Burrow has completely joined the Heisman Trophy conversation, and the odds reflect it.
Hello, i read your blog from time to time and
i own a similar one and i was just wondering if you get
a lot of spam feedback? If so how do you reduce it, any
plugin or anything you can suggest? I get so much lately it’s driving me mad so any
help is very much appreciated.
Terrific work! That is the kind of information that should be shared around the internet.
Shame on the search engines for now not positioning this
post upper! Come on over and seek advice from my web site .
Thank you =)
I know this if off topic but I’m looking into starting my own weblog and was wondering what
all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny?
I’m not very internet smart so I’m not 100% sure. Any suggestions or advice would be
greatly appreciated. Thank you
Hey this is kinda of off topic but I was wanting to know
if blogs use WYSIWYG editors or if you have to manually code with
HTML. I’m starting a blog soon but have no coding experience so I wanted to get guidance from someone with experience.
Any help would be enormously appreciated!
You’ve made some decent points there. I looked on the web for more
info about the issue and found most individuals will go along with your views on this website.
Hi there, I would like to subscribe for this weblog to get latest updates,
therefore where can i do it please assist.
Hi Dear, are you truly visiting this web page daily, if so then you
will without doubt get good experience.
Excellent post but I was wanting to know if you could write a litte more
on this topic? I’d be very thankful if you could elaborate a little
bit more. Appreciate it!
What’s Taking place i am new to this, I stumbled upon this I have found
It absolutely helpful and it has aided me out loads.
I hope to contribute & aid other users like its aided me. Good job.
I read this piece of writing completely concerning
the resemblance of newest and earlier technologies,
it’s awesome article.
Hi! This is my first visit to your blog! We are a collection of volunteers and starting a new
project in a community in the same niche. Your blog provided us beneficial
information to work on. You have done a wonderful job!
I think this is among the most vital information for me.
And i am glad reading your article. But wanna remark on few general things, The web site style is
ideal, the articles is really great : D. Good
job, cheers
Oh my goodness! Amazing article dude! Many thanks, However
I am going through issues with your RSS. I don’t know why I am unable to join it.
Is there anybody getting similar RSS problems? Anyone who knows the solution will
you kindly respond? Thanx!!
Hmm is anyone else experiencing problems with the pictures
on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog.
Any responses would be greatly appreciated.
Right away I am ready to do my breakfast, later than having my breakfast coming over again to read further
news.
Asking questions are truly fastidious thing if you are not understanding something entirely,
however this paragraph offers nice understanding even.
Whats up very cool blog!! Guy .. Excellent .. Superb .. I will bookmark
your site and take the feeds additionally? I’m glad to search out numerous helpful
information here in the submit, we want develop more strategies on this regard, thanks for sharing.
. . . . .
This is very interesting, You are an overly professional blogger.
I’ve joined your feed and look ahead to in the hunt for extra of your magnificent
post. Also, I’ve shared your site in my social networks
I couldn’t refrain from commenting. Well written!
Fascinating blog! Is your theme custom made or did you download it from somewhere?
A design like yours with a few simple adjustements would really make my blog jump
out. Please let me know where you got your theme.
Thanks
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs
This was awesome! I would like you to clean up all this spam though
scoliosis
It’s going to be ending of mine day, however before
end I am reading this great piece of writing to
improve my knowledge. scoliosis
scoliosis
What i don’t understood is if truth be told how you’re not actually a lot more well-preferred than you may be now.
You’re very intelligent. You understand therefore significantly in the case of this matter, produced me in my opinion consider it from numerous numerous angles.
Its like men and women are not involved except
it’s something to accomplish with Woman gaga! Your own stuffs
great. Always maintain it up! scoliosis
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life articles and blogs
691969 737634This write-up contains fantastic original thinking. The informational content material here proves that items arent so black and white. I feel smarter from just reading this. 274578
I currently have a two column Joomla website, however I don’t like the sidebar being on the right. Is there a way to either convert a two-column jJomla website into a three column one, or at least move the sidebar to the left?.
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs
dating sites
Hi! I know this is kind of off-topic but I had to ask. Does building a well-established
website such as yours require a lot of work?
I’m brand new to blogging however I do write in my journal on a daily basis.
I’d like to start a blog so I can easily share my personal experience and
views online. Please let me know if you have
any ideas or tips for new aspiring bloggers.
Appreciate it! dating sites
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these sl articles and blogs
Have you ever thought about creating an ebook or guest authoring on other websites?
I have a blog based on the same subjects you discuss and would
really like to have you share some stories/information. I know my subscribers would enjoy your work.
If you’re even remotely interested, feel free to send me an email.
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs
Pretty nice post. I just stumbled upon your weblog and wanted to say
that I have truly loved browsing your blog posts. After all I will be subscribing to your rss feed and I hope
you write again very soon!
Nice blog right here! Additionally your site rather
a lot up very fast! What web host are you the use of?
Can I am getting your affiliate link on your host?
I desire my website loaded up as fast as yours lol
Great post. I was checking constantly this weblog and I’m inspired!
Extremely helpful information particularly the last
phase 🙂 I care for such info much. I used to be looking for
this particular info for a long time. Thanks and best of luck.
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these second life authors and blogs
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life authors and blogs
Aw, this was a very good post. Taking the time and actual effort to make a
great article… but what can I say… I put things off a whole lot and don’t seem to get
anything done.
I’m amazed, I must say. Seldom do I come across a blog that’s both equally educative and engaging, and
let me tell you, you have hit the nail on the head. The problem is
an issue that too few folks are speaking intelligently about.
I am very happy I came across this in my search for something concerning this.
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs
bookmarked!!, I love your website!
It’s amazing to pay a visit this website and reading the views of all colleagues on the topic of
this article, while I am also eager of getting
experience.
I loved as much as you’ll receive carried out right here.
The sketch is tasteful, your authored subject matter stylish.
nonetheless, you command get got an shakiness over that you wish
be delivering the following. unwell unquestionably come further formerly again since exactly the
same nearly very often inside case you shield this increase.
Hi mates, fastidious paragraph and pleasant urging commented here, I am in fact
enjoying by these.
Piece of writing writing is also a fun, if you be familiar with afterward you
can write otherwise it is difficult to write.
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these Second Life authors and blogs
This was great! I would like you to clean up all this spam though
This was awesome! I would like you to clean up all this spam though
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life authors and blogs
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs
I’m amazed, I have to admit. Seldom do I encounter a blog that’s both equally educative and engaging, and let me tell you, you’ve hit
the nail on the head. The issue is something that too few people are speaking intelligently about.
Now i’m very happy I stumbled across this during my
search for something relating to this.
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these Second Life websites and blogs
Hey there! Someone in my Facebook group shared this
website with us so I came to look it over. I’m definitely loving the information. I’m bookmarking
and will be tweeting this to my followers! Excellent blog and
fantastic design and style.
Muchos Gracias for your post.Thanks Again. Really Cool.
It’s going to be end of mine day, however before ending I am reading this wonderful post to increase my know-how.
Hey! Would you mind if I share your blog with my zynga
group? There’s a lot of folks that I think would really enjoy your content.
Please let me know. Cheers
Hey are using WordPress for your blog platform? I’m new to the blog world but I’m trying
to get started and create my own. Do you need any coding knowledge to make your own blog?
Any help would be greatly appreciated!
Hi there, yeah this post is really nice and I have learned lot of things from it concerning blogging.
thanks.
Currently it sounds like WordPress is the best blogging platform available
right now. (from what I’ve read) Is that what you are using on your blog?
I was able to find good advice from your blog posts.
Does your website have a contact page? I’m having
problems locating it but, I’d like to send you an email.
I’ve got some recommendations for your blog you might
be interested in hearing. Either way, great site and I look forward to seeing it
improve over time.
I am genuinely delighted to read this blog posts which consists of lots of helpful facts, thanks for providing
such data.
Link exchange is nothing else but it is just placing the other person’s
weblog link on your page at proper place and other person will
also do similar in support of you.
I am really impressed with your writing skills and also with the layout on your weblog.
Is this a paid theme or did you modify it yourself? Anyway keep up the excellent quality writing, it’s rare to see a nice blog like this one today.
Hi friends, fastidious paragraph and good arguments commented here, I
am genuinely enjoying by these.
If some one wants expert view on the topic of blogging then i suggest him/her to pay a visit this website, Keep up the fastidious
job.
I love it when people come together and share thoughts.
Great blog, stick with it!
May I simply just say what a comfort to find someone who actually knows what they are discussing on the web.
You definitely understand how to bring a problem to light
and make it important. More people ought to read this
and understand this side of the story. It’s
surprising you’re not more popular since you definitely have the gift.
Its not my first time to pay a quick visit
this web site, i am visiting this site dailly and obtain nice information from here all the time.
That is a very good tip particularly to those fresh to the blogosphere.
Brief but very precise info… Thank you for sharing this one.
A must read article!
Remarkable! Its genuinely awesome post, I have got
much clear idea regarding from this article.
Hey there! I know this is somewhat off-topic
but I had to ask. Does managing a well-established website like yours take a lot of work?
I’m brand new to running a blog however I do write in my diary
every day. I’d like to start a blog so I can share my personal experience and feelings
online. Please let me know if you have any kind of suggestions
or tips for brand new aspiring bloggers. Appreciate it!
Hi, after reading this remarkable piece of writing i am too cheerful to share my know-how here with friends.
It’s wonderful that you are getting ideas from
this post as well as from our argument made at this time.
Hi, I do believe this is an excellent blog. I stumbledupon it 😉 I may come back yet again since I book-marked it.
Money and freedom is the best way to change, may you be rich
and continue to help others.
Thanks for ones marvelous posting! I quite enjoyed reading it,
you may be a great author. I will remember to bookmark your blog and will eventually come back from now on. I want to
encourage you continue your great job, have a nice day!
I was wondering if you ever considered changing
the layout of your blog? Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people could connect with it better.
Youve got an awful lot of text for only having 1 or
two images. Maybe you could space it out better?
I have read so many articles or reviews regarding the blogger lovers
except this piece of writing is truly a pleasant article, keep it up.
It’s awesome to pay a visit this web page and reading the views
of all friends concerning this paragraph, while I am
also eager of getting know-how.
Voici quatre façons de minimiser ou même d’éliminer les
frais auxquels vous pourriez être confronté pour échanger vos pièces contre de l’argent,
nous esquissons des idées avec un grand.
Have you ever considered about adding a little bit more than just your articles?
I mean, what you say is important and everything.
But just imagine if you added some great photos or video clips to give your posts more, « pop »!
Your content is excellent but with pics and clips, this site could certainly be one of the best
in its field. Fantastic blog!
My brother suggested I may like this blog. He was entirely right.
This post actually made my day. You can not believe just how much time
I had spent for this information! Thank you!
Can you tell us more about this? I’d love to find out some additional information.
Good day! Do you know if they make any plugins to
safeguard against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?
I read this article completely regarding the comparison of latest and preceding technologies, it’s remarkable article.
Greetings! Very helpful advice within this post!
It’s the little changes which will make the most significant changes.
Many thanks for sharing!
Excellent post. I was checking continuously this
blog and I’m impressed! Extremely useful info particularly the
last part 🙂 I care for such info a lot. I was seeking this certain info for a long time.
Thank you and good luck.
I really like it when people get together
and share views. Great blog, stick with it!
Howdy! This is my first comment here so I just
wanted to give a quick shout out and tell you I truly enjoy reading through your posts.
Can you suggest any other blogs/websites/forums that cover the same subjects?
Thanks a ton!
I like what you guys are up too. This sort of clever work
and reporting! Keep up the terrific works guys I’ve added you guys to my personal
blogroll.
Simply desire to say your article is as amazing. The
clarity on your submit is just excellent and i could
suppose you’re knowledgeable on this subject. Fine together with your permission allow me to grab your
feed to stay up to date with imminent post.
Thank you one million and please continue the rewarding work.
When someone writes an piece of writing he/she retains the image of a user in his/her brain that how a user can be aware of it.
Thus that’s why this paragraph is amazing. Thanks!
Hey There. I discovered your blog the usage of msn. That is an extremely neatly written article.
I will be sure to bookmark it and come back
to learn more of your useful info. Thank you for the post.
I’ll definitely comeback.
Nice post. I learn something totally new and challenging on blogs I stumbleupon everyday.
It’s always useful to read articles from other writers and use
something from other sites.
If some one wishes to be updated with hottest technologies after that he
must be pay a visit this web page and be up to date everyday.
лингвиста агентство переводов томск
инко энерго рязань автобус на череповец из сокола
билеты дзержинск самара купить билет из
омска до петропавловска казахстан где в
краснодаре дешевле недвижимость
работу в москве с ежедневной оплатой от прямых работодателей автозапчасти на ваз 2121 москва
москва череповец поезд схема краскопульт
электрический леруа мерлен москва
стоимость билета с москвы до киргизии институт москвы на психологии социологии рено логан 2 2017г купить в москве понтонный мост через москву реку
Günstig Medikamente kaufen Schweiz korhispana Montélimar Compra medicamentos en Alemania
сонник вода море плавать в
море песня россия снишься мне скачать сонник искать воду во сне
знаки вселенной, что желание сбудется, исполниться ли мое желание к чему снится порез на руке без крови, во сне мне порезали руку ножом
помогать строить дом во сне, строить дом во сне по ванге где используют карты таро,
карты таро правда или нет приснилось что сбила машина что это значит
розенбаум сны нам снятся сны грех ли гадать на картах таро в исламе, наказание за гадание в исламе
kazakhstan currency to naira, kazakhstan currency
to usd мамбет в исламе, мамбет ру ілияс есенберлин ғашықтар кітабы,
ілияс есенберлин ғашықтар pdf ана мен
баланы қорғау орталығы тараз, оңалту орталығы тараз
Its like you learn my mind! You appear to grasp a lot approximately this, such as you wrote
the book in it or something. I think that you simply can do with some p.c.
to pressure the message home a bit, but other than that, this is wonderful blog.
A fantastic read. I will definitely be back.
Greetings from Los angeles! I’m bored to death at work so I decided to browse your
site on my iphone during lunch break. I really like the info you
provide here and can’t wait to take a look when I get home.
I’m surprised at how fast your blog loaded on my phone ..
I’m not even using WIFI, just 3G .. Anyhow, awesome blog!