À l’approche des fêtes de fin d’année, voilà une polémique dont Bouygues Telecom se serait bien passé…
C’est la goutte d’eau qui fait déborder l’huître.
Bouygues Telecom est dans le viseur des ostréiculteurs après la diffusion d’une publicité laissant sous-entendre que les huîtres rendent malades. Le mardi 10 novembre, une vingtaine de professionnels de la conchyliculture se sont retrouvés à Lorient (Morbihan) pour manifester leur colère face à ce spot publicitaire en déversant algues, coquilles d’huîtres et vase devant une boutique de l’opérateur.
🔴🇫🇷 Des #ostréiculteurs en colère déversent des coquilles d'huîtres devant la boutique de #BouyguesTélécom à #Lorient après une publicité de l'opérateur ou il est dit que les huîtres rendent malade. Le contexte est très difficile pour les ostréiculteurs en raison du #COVIDー19. pic.twitter.com/4BDUAguf6X
— Anonyme Citoyen (@AnonymeCitoyen) November 10, 2020
« Le van de Noël »
C’est le nom de la publicité dans laquelle une famille, réunie dans un véhicule, entend les reproches et clichés plutôt amusants de leurs hôtes qui ont malencontreusement oublié de raccrocher un appel téléphonique. Problème : un des personnages est soupçonné de ramener des huîtres dont la fraîcheur est douteuse à chaque période de fêtes…
« Y’aura mon cousin avec ses huîtres. Alors je sais que t’aime l’aventure mais là je te déconseille : chaque année, y’en a un qui tombe malade » explique l’une des actrices dans le film. La publicité originale a depuis été retirée de la plateforme Youtube.
« On a de l’humour mais la situation est difficile »
Une blague que digèrent mal les professionnels de l’ostréiculture, qui pointent une année délicate à cause de la crise du COVID-19 et la baisse des prix des huîtres. « On a de l’humour mais la situation est difficile » explique Jacques Carrer, président du syndicat ostréicole de la Ria d’Etel, lui qui estime que la publicité pointe du doigt une filière déjà en difficulté.
Sur les réseaux sociaux cependant, les réactions sont beaucoup plus nuancées. Beaucoup d’internautes considèrent que la publicité est plutôt drôle et ne comprennent pas vraiment la colère des ostréiculteurs. Pour certains, ils manquent cruellement de second degré.
D’ailleurs, Bouygues Telecom explique n’avoir eu « aucun autre commentaire à l’égard des huîtres sur nos réseaux sociaux : il semble que le message soit bien décodé sur le ton de l’humour par les spectateurs. ».
C'est quand même grave que des ostréiculteurs en soit venu à manifester et saccager une boutique Bouygues Telecom pour une pub qui fait de l'humour sur les huîtres 🙄 les gens n'ont plus aucun humour et prennent tout systématiquement au 1er degré 🙄 #huitres #BouyguesTelecom
— Apache (@Apache38176265) November 11, 2020
La nouvelle pub de Bouygues Telecom
Très vite, l’entreprise a réagit en s’excusant auprès de la profession dans un communiqué publié le 10 novembre. « Les représentants de cette profession nous alertent sur la mauvaise image qui pourrait être véhiculée sur la qualité et la fraîcheur des huîtres à l’approche des fêtes, en cette année particulièrement difficile. Bouygues Telecom souhaite leur témoigner ses sincères excuses et en particulier aux ostréiculteurs pour l’émotion générée. (…) Notre équipe est très touchée par vos réactions et particulièrement nos boutiques et nos équipes réseau » explique Bouygues Telecom, qui a depuis changé le spot publicitaire.
Le cliché de l’oncle qui ramène toujours des huitres douteuses est désormais remplacé par le fait qu’il les mange toujours toutes.
Après une douzaine d’heures pour digérer, notre pub de Noël est déjà de retour avec toujours les mêmes ingrédients : de la famille, de l’amour, de l’humour et bien sûr… des huîtres 🦪 😉 Mais dépêchez-vous, il n’y en aura pas pour tout le monde ! #OnEstFaitPourEtreEnsemble
— Bhuîtres Telecom (@bouyguestelecom) November 12, 2020
Notons la réactivité de l’entreprise qui a su rebondir (avec humour) pour proposer une publicité modifiée en moins de 2 jours, évitant ainsi toute controverse.
Une chose est désormais sûre, il ne faut pas rigoler avec les huîtres, au risque de voir déferler des vagues de passionnés défendant contre vents et marées leurs intérêts.
83 thoughts on “Des ostréiculteurs digèrent mal la nouvelle publicité de Bouygues Telecom”
Article très intéressant ! Les producteurs de rougets ont plus d’humour…
Je n’avais pas entendu parler de ce petit bad buzz, un article très intéressant merci !
Un plaisir à lire et surtout un article sans coquille.
Perso je soutiens les #huitres dans leur combat… Lâchez rien !!
265812 966289Id forever want to be update on new posts on this internet site , bookmarked ! . 655420
897148 938922It is actually a cool and useful piece of information. Im glad that you shared this helpful data with us. Please maintain us informed like this. Thanks for sharing. 771447
97000 446709I located your weblog internet site on google and check a couple of of your early posts. Proceed to sustain up the extremely great operate. I just extra up your RSS feed to my MSN News Reader. Seeking for ahead to reading extra from you later on! 191162
330298 594024very good post, i undoubtedly enjoy this fabulous web site, persist with it 874913
846866 870545you use a great weblog here! do you wish to earn some invite posts on my small weblog? 653279
Hi, I would like to subscribe for this blog to obtain most up-to-date updates,
therefore where can i do it please help. 0mniartist asmr
Good way of describing, and pleasant article to take data about
my presentation subject matter, which i am going to present in college.
Oh my goodness! Impressive article dude! Many thanks,
However I am having troubles with your RSS. I don’t know the reason why I am unable
to join it. Is there anybody else getting similar
RSS issues? Anybody who knows the answer can you kindly
respond? Thanks!! 0mniartist asmr
I am extremely impressed with your writing skills as well as with the layout on your weblog.
Is this a paid theme or did you customize it yourself?
Either way keep up the nice quality writing, it’s rare to see a great blog like this one today.
This piece of writing is in fact a good one it assists
new web viewers, who are wishing for blogging.
Hello to every single one, it’s in fact a good for me to pay a visit this web page, it includes helpful Information. asmr 0mniartist
960178 157909Some truly nice and utilitarian details on this internet internet site , likewise I believe the style and style holds great attributes. 366328
725482 494028I was just searching for this info for some time. After 6 hours of continuous Googleing, at last I got it in your site. 257878
Wonderful article! That is the type of information that should be shared around the internet.
Disgrace on the search engines for no longer positioning this post higher!
Come on over and consult with my site . Thank you =)
18380 156352Hello! I just now would like to supply a massive thumbs up for any wonderful data you can have here within this post. We are coming back to your weblog post for further soon. 14371
Hi, I would like to subscribe for this web site to get hottest updates, thus where can i
do it please assist.
With havin so much written content do you ever run into any problems of plagorism or copyright
violation? My site has a lot of exclusive content I’ve either written myself or outsourced
but it looks like a lot of it is popping it up all over the web without my authorization. Do you know any techniques
to help reduce content from being ripped off?
I’d certainly appreciate it.
We stumbled over here coming from a different web page and thought
I might as well check things out. I like what I see so now i’m following you.
Look forward to looking at your web page for a second time.
Hi, Neat post. There is a problem with your web site in web explorer, could
test this? IE nonetheless is the marketplace chief and a large component to other folks will miss your fantastic writing due to this problem.
This website was… how do I say it? Relevant!! Finally I have found something that helped me.
Currently it sounds like BlogEngine is the top blogging platform out
there right now. (from what I’ve read) Is that what you are using on your
I visited many sites but the audio feature for audio songs present at
this site is really wonderful.
Hello are using WordPress for your site platform?
I’m new to the blog world but I’m trying to get started
and set up my own. Do you require any coding knowledge to
make your own blog? Any help would be really appreciated!
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these Second Life articles and blogs
This was awesome! I would like you to clean up all this spam though
Hello there! I simply wish to offer you a huge thumbs up for the excellent information you have right here on this post.
I am returning to your site for more soon. scoliosis
We’re a group of volunteers and opening a brand new scheme in our community.
Your web site provided us with useful info to work on. You’ve
performed a formidable job and our whole neighborhood will probably be thankful to you.
Do you have a spam problem on this blog; I also am a blogger,
and I was wondering your situation; we have created some
nice methods and we are looking to exchange methods with other folks, be sure to shoot me an e-mail if interested.
317922 200810Id ought to seek advice from you here. Which is not something I do! I enjoy reading an article that could make individuals feel. Also, numerous thanks allowing me to comment! 270442
free dating sites
I know this if off topic but I’m looking
into starting my own blog and was curious what all
is required to get set up? I’m assuming having a blog like yours
would cost a pretty penny? I’m not very internet savvy so I’m not 100%
positive. Any suggestions or advice would be greatly appreciated.
Many thanks free dating sites
Howdy I am so delighted I found your webpage, I really found you by
error, while I was researching on Askjeeve for something
else, Anyhow I am here now and would just like to say thanks a lot for a tremendous post
and a all round entertaining blog (I also love the theme/design), I don’t have time to browse it all at the moment but I have saved it and also
added your RSS feeds, so when I have time I will be back to
read a lot more, Please do keep up the fantastic jo.
My brother suggested I may like this blog. He was entirely right.
This post actually made my day. You can not consider just
how so much time I had spent for this info! Thanks!
Magnificent goods from you, man. I’ve understand your stuff previous to and you’re just too great.
I actually like what you have acquired here, really like what you’re saying and
the way in which you say it. You make it enjoyable and you still care for to keep it sensible.
I can’t wait to read far more from you. This is really a tremendous web site.
I am regular reader, how are you everybody?
This article posted at this site is in fact good.
I think the admin of this website is truly working hard in support of his site, as here every stuff is quality based information.
Very shortly this site will be famous among all blog visitors,
due to it’s good content
I’m not sure why but this blog is loading extremely slow for me.
Is anyone else having this problem or is it a issue on my end?
I’ll check back later and see if the problem still exists.
I every time emailed this website post page to
all my contacts, as if like to read it afterward my links will too.
Yesterday, while I was at work, my sister stole my apple ipad and tested to
see if it can survive a forty foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views.
I know this is entirely off topic but I had to share it with someone!
You are so awesome! I do not believe I’ve read anything like this before.
So nice to discover someone with unique thoughts on this issue.
Seriously.. many thanks for starting this up. This site is
one thing that’s needed on the internet, someone with a little originality!
This was awesome! I would like you to clean up all this spam though
This was great! I would like you to clean up all this spam though
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these second life articles and blogs
I do not know whether it’s just me or if everybody else encountering
problems with your blog. It appears as though some of the text within your posts are running off the screen.
Can someone else please comment and let me know if this is happening
to them too? This may be a problem with my web browser because
I’ve had this happen before. Kudos
Enjoyed every bit of your blog.Really looking forward to read more. Really Great.
A big thank you for your article.Thanks Again. Much obliged.
Unquestionably believe that which you said. Your favorite justification appeared to be on the internet the simplest thing to be aware of.
I say to you, I definitely get irked while people think about worries that they plainly
do not know about. You managed to hit the nail
upon the top and defined out the whole thing without having side-effects , people could take a signal.
Will probably be back to get more. Thanks
Genuinely no matter if someone doesn’t understand afterward its up to other
people that they will assist, so here it takes place.
hey there and thank you for your information – I’ve definitely picked up something new from right here.
I did however expertise some technical issues using this site,
as I experienced to reload the site lots of times
previous to I could get it to load properly. I had been wondering if your web host
is OK? Not that I’m complaining, but slow loading instances times will very frequently affect your placement
in google and can damage your quality score if ads and marketing
with Adwords. Anyway I am adding this RSS to my
email and could look out for a lot more of your respective
interesting content. Ensure that you update this again very soon.
I do not even understand how I ended up right here, but
I assumed this submit was once great. I do not recognize who you
might be but definitely you are going to a famous blogger for
those who aren’t already. Cheers!
I’m really enjoying the design and layout of your site.
It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit
more often. Did you hire out a designer to create your theme?
After checking out a handful of the blog posts on your web page, I truly like your technique of blogging.
I saved it to my bookmark website list and will be checking back in the near future.
Please check out my web site as well and let me know what you think.
Hello mates, how is the whole thing, and what you wish for
to say regarding this piece of writing, in my view its actually remarkable
in favor of me.
Nice blog! Is your theme custom made or did you download it
from somewhere? A theme like yours with a few simple adjustements would
really make my blog jump out. Please let me know where you got your theme.
Hello! I’ve been following your weblog for a long time now and finally got the bravery to go ahead and give you a
shout out from Austin Tx! Just wanted to mention keep up the excellent work!
What’s up to all, because I am truly keen of reading this blog’s post to be
updated on a regular basis. It contains pleasant material.
I am in fact glad to read this blog posts which carries lots of useful
data, thanks for providing these kinds of statistics.
I go to see everyday a few blogs and blogs to read articles or reviews, however
this webpage gives feature based content.
Your way of describing everything in this piece of writing is really pleasant, all can simply understand it, Thanks a
Article writing is also a fun, if you be acquainted with after that you can write
otherwise it is complicated to write.
Peculiar article, totally what I was looking for.
These are truly great ideas in concerning blogging.
You have touched some good things here. Any way
keep up wrinting.
An impressive share! I’ve just forwarded this onto a colleague who was doing a little research on this.
And he actually ordered me breakfast because I discovered it for him…
lol. So allow me to reword this…. Thank YOU for the meal!!
But yeah, thanx for spending time to talk about this matter here on your blog.
For most up-to-date information you have to visit world-wide-web and on the web I found this web page as a best website for hottest updates.
What’s up, yes this paragraph is genuinely fastidious and I have learned lot of
things from it on the topic of blogging. thanks.
Nice post. I was checking constantly this blog
and I’m impressed! Very helpful information specifically
the last part 🙂 I care for such info much. I was seeking this particular information for a very long time.
Thank you and good luck.
What’s up everyone, it’s my first go to see at this web page,
and paragraph is truly fruitful for me, keep up posting these types of content.
My programmer is trying to convince me to move to .net from PHP.
I have always disliked the idea because of the costs. But he’s tryiong none the less.
I’ve been using WordPress on a number of websites for about
a year and am nervous about switching to another platform.
I have heard fantastic things about blogengine.net.
Is there a way I can transfer all my wordpress posts into it?
Any help would be greatly appreciated!
Good post! We will be linking to this great post on our website.
Keep up the great writing.
There is certainly a great deal to know about this subject.
I really like all of the points you made.
Unquestionably believe that which you stated. Your favorite
reason seemed to be on the internet the easiest thing
to be aware of. I say to you, I definitely get irked while people consider worries that they just don’t know about.
You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects , people could take
a signal. Will probably be back to get more. Thanks
It’s the best time to make some plans for the future and it’s time to be
happy. I’ve read this post and if I could I wish to suggest you
some interesting things or suggestions. Perhaps you could write
next articles referring to this article. I want to read more
things about it!
I think the admin of this web page is truly working hard in favor of his web page, as here
every stuff is quality based data.
This piece of writing will assist the internet users for
building up new web site or even a blog from start to end.
Hi there to all, how is the whole thing,
I think every one is getting more from this website, and your
views are good in support of new viewers.
Hi there everyone, it’s my first visit at this web page, and article is genuinely fruitful
in favor of me, keep up posting such articles.
Attractive part of content. I just stumbled upon your website and in accession capital
to assert that I get actually loved account your weblog posts.
Any way I will be subscribing in your feeds and even I achievement you access persistently fast.
Hi there! Would you mind if I share your blog with my twitter group?
There’s a lot of people that I think would really enjoy your
content. Please let me know. Thank you
Hi, its good post concerning media print, we all know media
is a enormous source of data.