Le lancement de certains produits peut amener à de spectaculaires échecs. En général, les petites et moyennes entreprises adoptent des stratégies marketing inspirées de grands succès commerciaux. Toutefois, il n’est pas rare que, pour diverses raisons, certaines actions marketing se révèlent un fiasco total. Aujourd’hui, nous allons nous pencher sur le top 7 des flops dans le milieu de la technologie.
Les ordinateurs Hot Wheels et Barbie
En 1999, Mattel annonce qu’il accepte de vendre les droits de licence de Barbie et How Wheels sur ordinateur. Les ordinateurs sont créés et vendus par la société Patriot Computer Corporation, une compagnie privée basée à Toronto. L’intérêt était de concilier les ventes des poupées Barbie et de faire augmenter la vente de CD-ROMs et de logiciels.
Le problème, les ordinateurs étaient de très mauvaises qualités, après de nombreux retours et de remplacement. La société a déclaré banqueroute en décembre l’année suivante en licenciant 200 personnes.
E.T. the Extra-Terrestrial
E.T. est un jeu vidéo sorti sur Atari en 1982, il n’a pas été le seul cette année à connaître un échec commercial, mais a été le plus spectaculaire. Ce jeu a été créé suite au film classique de Steven Spielberg. Le temps de programmation de ce jeu a été de 5 semaines en général, il faut des mois voire des années pour programmer un jeu à cette époque-là. Atari a dépensé 21 millions pour l’achat des droits de franchise et a dépensé 5 millions pour la promotion du jeu. Atari a créé 4 millions de copies du jeu, mais n’en a vendu que 1,5 millions. Le reste des boîtes a été enterré dans un désert par Atari.
Dreamcast
La Dreamcast est une console créée en 1999 par Sega. Sega à l’époque était un des grands piliers des consoles et des jeux. Effectivement, Sega avec la sortie de Genesis et ses jeux Sonic détenait 60 % du marché nord-américain. La Dreamcast est sortie face à la Nintendo 64 et la Playstation. Le manque de jeu et ses avantages qui sont trop spécialisés, compatibilité mondiale, l’ont desservi. Le coup de grâce à été porté par l’énorme succès PS2, 1 an plus tard qui a raflé toutes les parts de marché de Sega. Cela a été la fin de la guerre des consoles pour Sega.
Google +
Certains flops restent et ne sont pas de suite supprimés ou arrêtés par leur constructeur, certains s’éternisent. Google+ en fait partie, ce réseau social a été créé par un des géant de la Silicon Valley en 2011 pour contrer Facebook. Google + malgré des millions dépensés en campagnes marketing n’est pas arrivé à se différencier de Facebook. Malgré une augmentation d’audience en avril 2015, les usagers déclinent à 98 % les engagements utilisateurs. Google + a permis de partager des photos puis a fermé ses portes en 2019.
Windows 8
Windows a été lancé en 2012 est a été un cauchemar pour de nombreux utilisateurs. Effectivement, Windows 8 était pensé pour que l’ordinateur, les tablettes et les téléphones aient la même interface. Les utilisateurs d’ordinateurs ont été choqués et ne comprennent pas comment utiliser les fonctionnalités de ce nouveau système d’exploitation. Les utilisateurs ont préféré rester sur Windows 7 beaucoup plus familiers, par rapport à cet OS mi-tablette mi-ordinateur. Microsoft a réagi rapidement avec un patch Windows 8.1 un an plus tard et permet un passage gratuit vers Windows 10 jusqu’en 2025.
Google Glass
Google a annoncé ces lunettes à design épuré permettant de rivaliser avec les capacités d’un smartphone en 2012. L’annonce part du principe que “La technologie doit être en synergie avec vous – elle doit là quand vous en avez besoin et ne pas se mettre au travers de votre chemin quand vous n’en avez pas besoin”. Après une sortie en 2013 et deux ans de ventes décevantes, il était clair que les consommateurs n’avaient pas besoin des Google Glass. Le problème provenait des problèmes de vie privés, des bugs, de la faible durée de vie, du bannissement dans les lieux publics. En 2015, Google a décidé d’arrêter la vente de cet article.
Galaxy Note 7
Samsung après avoir dépassé Apple en nombre de parts de marché en 2016 a décidé de lancer sur le marché le Galaxy Note 7. Cette phablette mixte entre téléphone et tablette a été bien reçue, mais elle avait un sérieux défaut. Un problème de batterie a entraîné la combustion du téléphone, incluant lors d’un vol de Soutwest Airlines entraînant un atterrissage d’urgence et son évacuation. Le département du transport a rendu au États-Unis interdit d’apporter un Note 7 lors d’un vol. En octobre, à la suite de nombreux retours, Samsung a suspendu la production du Note 7. La compagnie a perdu plus de 3 Milliard de dollars et Apple a repris le dessus sur les ventes de smartphone cette année.
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs
This was great! I would like you to clean up all this spam though
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these second life websites and blogs
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these Second Life websites and blogs
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these sl websites and blogs
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these second life authors and blogs
This was great! I would like you to clean up all this spam though
I simply could not leave your web site prior to suggesting that I actually enjoyed the usual information a person supply on your guests? Is gonna be again continuously in order to inspect new posts.
Wow, this article is good, my younger sister is analyzing these
kinds of things, so I am going to let know her.
You are so interesting! I don’t suppose I’ve truly read something
like that before. So good to discover somebody with unique thoughts on this issue.
Really.. thanks for starting this up. This site is
one thing that is required on the web, someone with some originality!
Very good article. I will be dealing with a few of these issues as
well..
Thank you for the auspicious writeup. It in fact was a amusement account it.
Look advanced to more added agreeable from you!
However, how can we communicate?
180486 756334youve gotten an critical weblog right here! would you wish to make some invite posts on my weblog? 510944
Outstanding story there. What happened after?
Take care!
hi!,I love your writing so much! percentage we communicate extra about your article on AOL?
I require a specialist on this space to solve my problem.
May be that’s you! Having a look ahead to see you.
I believe everything published made a ton of sense.
But, consider this, suppose you added a little information? I
am not saying your content isn’t good, however suppose you added something that grabbed folk’s attention? I mean Ces produits high-tech qui ont été un échec et
qui vont vous étonner is a little vanilla. You might glance
at Yahoo’s front page and watch how they create post headlines to get viewers interested.
You might try adding a video or a pic or two to get people interested about what you’ve written. In my
opinion, it would bring your website a little livelier.
Its not my first time to pay a visit this site, i am browsing this web page dailly and take nice data from here daily.
Hi to all, the contents present at this web site are truly awesome for people
knowledge, well, keep up the good work fellows.
Thanks in favor of sharing such a good idea, article is fastidious, thats why i have read
it entirely
Hello there! This post couldn’t be written much better!
Looking at this post reminds me of my previous roommate!
He always kept talking about this. I will forward this article to him.
Pretty sure he will have a good read. Thank you for
sharing!
Thanks on your marvelous posting! I really enjoyed reading it, you may be a great author.I will
always bookmark your blog and may come back sometime soon. I want to
encourage continue your great writing, have a nice morning!
I was curious if you ever considered changing the structure
of your website? Its very well written; I love what youve
got to say. But maybe you could a little more in the
way of content so people could connect with it better.
Youve got an awful lot of text for only having one or 2 pictures.
Maybe you could space it out better?
I am in fact grateful to the holder of this web site who has
shared this impressive paragraph at at this time.
My coder is trying to convince me to move to .net from PHP.
I have always disliked the idea because of the costs. But he’s tryiong
none the less. I’ve been using WordPress on numerous websites for
about a year and am nervous about switching to another platform.
I have heard great things about blogengine.net. Is there a way I can transfer
all my wordpress posts into it? Any kind of help would be
greatly appreciated!
I believe what you wrote made a ton of sense. But,
consider this, what if you were to create a awesome headline?
I ain’t suggesting your content isn’t solid., but suppose you added something that grabbed folk’s attention? I
mean Ces produits high-tech qui ont été un échec et qui vont vous étonner is kinda
plain. You might look at Yahoo’s home page and watch how
they create post headlines to get viewers to open the links.
You might add a video or a related picture or two to grab readers interested about what you’ve got to say.
In my opinion, it would make your blog a little livelier.
Spot on with this write-up, I absolutely believe that this amazing site
needs far more attention. I’ll probably be returning to see more, thanks for the information!
Have you ever considered about including a little bit more than just your articles?
I mean, what you say is valuable and all. Nevertheless think of if you added some great photos or videos
to give your posts more, « pop »! Your content is excellent but with pics and video
clips, this blog could definitely be one of the most
beneficial in its field. Wonderful blog!
I’ll immediately grab your rss as I can’t in finding your e-mail subscription link
or e-newsletter service. Do you’ve any? Please let me
realize in order that I could subscribe. Thanks.
Way cool! Some extremely valid points! I appreciate
you writing this post and the rest of the website is also very good.
As the admin of this website is working, no hesitation very quickly it will be renowned,
due to its quality contents.
My partner and I absolutely love your blog and find a lot of
your post’s to be what precisely I’m looking for.
Do you offer guest writers to write content for you? I
wouldn’t mind publishing a post or elaborating on a few of the subjects you write concerning here.
Again, awesome web site!
These are really wonderful ideas in concerning blogging.
You have touched some pleasant points here. Any way keep up
wrinting.
Hi, I do think this is a great web site. I stumbledupon it 😉 I will
revisit once again since i have book marked it. Money and freedom is the best
way to change, may you be rich and continue to help
others.
Write more, thats all I have to say. Literally, it seems as though you relied on the video to
make your point. You clearly know what youre talking about, why waste your intelligence
on just posting videos to your site when you could be giving us something informative to read?
Hi there to every one, it’s actually a nice for me to visit this site, it
includes helpful Information.
Greetings from Colorado! I’m bored to death at work so I decided
to browse your site on my iphone during lunch break. I enjoy the info
you provide here and can’t wait to take a look when I get home.
I’m shocked at how fast your blog loaded on my cell phone ..
I’m not even using WIFI, just 3G .. Anyhow, superb blog!
Greetings! I’ve been reading your web site for a long time now and finally got
the courage to go ahead and give you a shout out from Austin Texas!
Just wanted to mention keep up the fantastic work!
I must thank you for the efforts you have put in penning this blog.
I am hoping to check out the same high-grade content from you later on as well.
In truth, your creative writing abilities has motivated me to get my own blog now 😉
What i don’t realize is in truth how you’re now not actually
a lot more well-liked than you may be now.
You’re so intelligent. You understand thus significantly when it comes to this matter, produced me individually imagine it from a lot of numerous angles.
Its like men and women aren’t involved except it’s something to accomplish with Lady gaga!
Your personal stuffs excellent. At all times maintain it up!
It’s really very difficult in this full of activity
life to listen news on Television, so I only use internet for
that purpose, and get the newest information.
This article is in fact a nice one it assists new the web
visitors, who are wishing in favor of blogging.
I love it when folks come together and share thoughts. Great
site, continue the good work!
Thanks for one’s marvelous posting! I definitely enjoyed reading it, you
might be a great author. I will be sure to bookmark your blog and may come back
sometime soon. I want to encourage continue your great job,
have a nice weekend!
Good day! I know this is kinda off topic but I’d figured I’d ask.
Would you be interested in trading links or maybe guest authoring a blog post or vice-versa?
My site covers a lot of the same topics as yours and
I believe we could greatly benefit from each other.
If you are interested feel free to shoot me an e-mail.
I look forward to hearing from you! Terrific blog by the way!
I was able to find good info from your blog articles.
Just wish to say your article is as astounding. The clarity on your submit is simply excellent
and i could assume you’re a professional on this subject.
Well together with your permission let me to clutch your feed to stay up to date with coming near near post.
Thank you 1,000,000 and please keep up the gratifying
work.
It’s an amazing piece of writing for all the web people; they
will get advantage from it I am sure.
Hi there, just wanted to mention, I loved this article.
It was funny. Keep on posting!
Hello my family member! I want to say that this article is awesome, great written and come
with approximately all vital infos. I would like to
see more posts like this .
Your style is really unique in comparison to other people I’ve
read stuff from. Many thanks for posting when you’ve got
the opportunity, Guess I’ll just book mark this web site.
Howdy! This article couldn’t be written any better! Going through this post reminds me of my previous roommate!
He constantly kept talking about this. I’ll forward this post to him.
Pretty sure he’ll have a great read. I appreciate you for sharing!
Hello to every , for the reason that I am actually keen of reading
this blog’s post to be updated on a regular basis. It contains nice data.
It’s a shame you don’t have a donate button! I’d without a doubt donate to this outstanding blog!
I guess for now i’ll settle for bookmarking and adding your RSS
feed to my Google account. I look forward to fresh updates and will talk about this website with my Facebook
group. Talk soon!
Excellent goods from you, man. I have consider your stuff previous to and
you’re just too excellent. I actually like what you have got
right here, certainly like what you’re saying and the best way through which you are saying it.
You’re making it entertaining and you still care for to keep it smart.
I can not wait to read much more from you. That is really a tremendous site.
Good post. I learn something new and challenging on blogs I stumbleupon on a daily basis.
It’s always useful to read content from other writers and use a little something from other websites.
Ahaa, its good conversation about this piece
of writing here at this web site, I have read all that, so now me also commenting at this
place.
756065 255682Magnificent beat ! I would like to apprentice whilst you amend your internet site, how could i subscribe for a weblog web site? The account helped me a appropriate deal. I had been a bit bit acquainted of this your broadcast provided brilliant transparent idea 655094
Hello everyone, it’s my first visit at this website, and article is in fact fruitful for me, keep up posting these
posts.
Hi! This is kind of off topic but I need some guidance from an established
blog. Is it very hard to set up your own blog? I’m not very
techincal but I can figure things out pretty quick.
I’m thinking about setting up my own but I’m not sure where to
start. Do you have any points or suggestions?
Appreciate it
This blog was… how do I say it? Relevant!! Finally I’ve found something that helped me.
Thank you!
Hello! Do you know if they make any plugins to protect against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?
medicijnen online verkrijgbaar met discrete verpakking korhispana Manaure médicaments en vente en ligne sans problème
как вернуть деньги магией предстательство христиан непостыдное текст молитвы на русском сонник книги покупать, сонник
много книг на полках
к чему снится мутная вода в
ведре, к чему снится грязная вода в ванной сонник
подниматься к крыше