Fin 2021, DDB Paris a signé une nouvelle campagne avec ARTE. La chaîne culturelle européenne continue ainsi sa stratégie lancée en 2020 et se place en tant que plateforme de streaming gratuite et accessible à tous.
Une histoire naissante entre DDB Paris et ARTE
Depuis l’an dernier, Arte a choisi DDB Paris pour l’accompagner dans sa communication publicitaire. La chaîne avait un but principal : conquérir de nouvelles audiences !
« Toutes les études démontrent « une bienveillance passive » du public à l’égard d’ARTE. On s’accorde tous pour dire qu’ARTE propose des contenus de grande qualité, mais regarder Arte est encore injustement associé à un devoir de curiosité, et l’incroyable richesse de l’offre est encore méconnue. L’enjeu est le passage à l’acte. Il faut passer du respect au désir en activant toutes les opportunités pour faire d’ARTE un réflexe naturel : profondeur et diversité de l’offre, variété des thématiques, liberté de choix dans la façon de regarder, diversités des formats… » Xavier Mendiola, Directeur Général de DDB Paris.
En 2020, leur campagne leur a même permis de remporter un prix Effie !
Une campagne qui joue sur les codes du secteur
Dans la lignée de sa campagne de 2020, ARTE se positionne dans l’univers des plateformes de streaming en jouant avec les codes du secteur ! Cette fois-ci, c’est des codes d’accès dont il s’agit.
Cette nouvelle stratégie leur permet alors d’atteindre une nouvelle cible : les 15 / 34 ans qui regarde d’ailleurs de plus en plus ARTE.tv.
Leur nouvelle stratégie ? Faire un clin d’œil aux campagnes de leurs concurrents !
Et oui, à la manière dont Burger King et Mac Donalds se vouent une guerre publicitaire, Arte lance une perche à Canal + ! Après les récentes campagnes de Canal + avec BETC au sujet de ses codes, Arte reprend le concept mais cette fois-ci : “Bonne nouvelle, on est tous abonnés”. En plus de cela “Le 1er mois est offert, et les suivants aussi”.
Alors, qu’avez vous pensé de ce coup de com ?
Very rapidly this web page will be famous among all blog
viewers, due to it’s fastidious content
Have you ever considered about including a little bit more than just your articles?
I mean, what you say is fundamental and all. Nevertheless think of
if you added some great graphics or video clips to give your posts more, « pop »!
Your content is excellent but with pics and clips, this blog could undeniably be one of
the best in its niche. Wonderful blog!
Good day! I could have sworn I’ve been to this site before
but after browsing through some of the post I realized it’s new to
me. Nonetheless, I’m definitely happy I found it and I’ll be book-marking and
checking back frequently!
I needed to thank you for this good read!! I definitely
loved every little bit of it. I have you book-marked to look at new things you
post…
We stumbled over here by a different website and thought
I might check things out. I like what I see so i am just following
you. Look forward to checking out your web page
repeatedly.
Hmm it looks like your blog ate my first comment (it was super long) so I
guess I’ll just sum it up what I had written and
say, I’m thoroughly enjoying your blog. I too am an aspiring blog
blogger but I’m still new to everything. Do you have any points for inexperienced blog writers?
I’d definitely appreciate it.
Wonderful site. Lots of helpful information here. I’m sending it to a few buddies ans also sharing in delicious.
And certainly, thank you in your sweat!
Nice post. I was checking continuously this blog and I’m impressed!
Extremely helpful info specifically the last part 🙂 I care for such
info a lot. I was seeking this particular information for a very long
time. Thank you and good luck.
Thank you for sharing your thoughts. I really appreciate your efforts and I will
be waiting for your further write ups thanks once again.
Have you ever considered about adding a little bit more than just your articles?
I mean, what you say is valuable and all. But imagine if
you added some great photos or videos to give your posts more, « pop »!
Your content is excellent but with images and video clips, this site could
undeniably be one of the very best in its field. Fantastic
blog!
I wanted to thank you for this great read!! I certainly enjoyed every
little bit of it. I have got you book-marked to check out new things you post…
511477 777242I like this web site extremely a lot, Its a really nice situation to read and get information . 298149
Nice blog here! Additionally your site rather a lot up very fast!
What web host are you using? Can I am getting your affiliate hyperlink in your host?
I wish my web site loaded up as fast as yours lol
If you want to improve your experience only keep visiting this site and be updated with the hottest information posted here.
Great blog! Is your theme custom made or did you download it from somewhere?
A design like yours with a few simple adjustements would really make my blog jump out.
Please let me know where you got your theme. Thanks a lot
This is really attention-grabbing, You are an overly professional blogger.
I’ve joined your rss feed and sit up for in the hunt for extra of your excellent post.
Also, I have shared your site in my social networks
Magnificent goods from you, man. I’ve understand
your stuff previous to and you are just extremely wonderful.
I actually like what you’ve acquired here, really
like what you’re stating and the way in which you say it.
You make it enjoyable and you still care for to keep it wise.
I can’t wait to read far more from you. This is really a great web site.
It’s an amazing piece of writing in favor of all the internet users; they will
get advantage from it I am sure.
Great post. I was checking continuously this weblog
and I am inspired! Extremely useful info specially the final section :
) I take care of such information much. I used to be seeking this certain info
for a very lengthy time. Thank you and best of luck.
Wow, that’s what I was seeking for, what a information! present here at this blog, thanks admin of this site.
Awesome issues here. I’m very glad to look your article.
Thank you a lot and I’m having a look forward to touch you.
Will you kindly drop me a mail?
Pretty great post. I simply stumbled upon your weblog
and wanted to mention that I’ve really loved browsing your weblog posts.
After all I’ll be subscribing in your rss feed and
I hope you write once more soon!
Wonderful beat ! I would like to apprentice even as
you amend your web site, how can i subscribe for a weblog website?
The account helped me a acceptable deal. I have been a little bit
familiar of this your broadcast provided vibrant transparent concept
579499 235982 Nice post. I learn something a lot more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice a little something from their store. Id prefer to use some with the content on my weblog whether you dont mind. Natually Ill give you a link on your web weblog. Thanks for sharing. 789359
whoah this blog is wonderful i really like studying your
articles. Stay up the good work! You already know, many individuals are hunting around for this information, you could help them greatly.
Hello there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get
my blog to rank for some targeted keywords but I’m not
seeing very good gains. If you know of any please share.
Cheers!
hello there and thank you for your information – I’ve certainly picked up anything new
from right here. I did however expertise several technical issues using this
web site, as I experienced to reload the website lots of times previous to
I could get it to load properly. I had been wondering if
your web hosting is OK? Not that I am complaining,
but sluggish loading instances times will often affect your
placement in google and could damage your quality score if
ads and marketing with Adwords. Well I’m adding this RSS to my email and could look out for a lot
more of your respective interesting content.
Ensure that you update this again very soon.
I got this web site from my buddy who told me concerning this website and at the moment this time
I am visiting this website and reading very informative articles or reviews at this
place.
Good post. I definitely love this website.
Keep writing!
542158 765906I want to start a weblog written by a fictitious character commenting on politics, current events, news etc..How?. 957067
994915 671098Come across back yard garden unusual periods of ones Are generally Weight reduction and every 1 1 may be essential. 1 way state could possibly be substantial squandering by way of the diet. lose weight 729076
616424 163833Hi. Cool post. Theres an problem together with your site in chrome, and you may want to test this The browser is the marketplace chief and a very good element of individuals will omit your excellent writing because of this problem. 233392
282598 954648There some fascinating points in time in this post but I dont know if I see these center to heart. There may possibly be some validity but Ill take hold opinion until I explore it further. Exceptional post , thanks and then we want a whole lot much more! Put into FeedBurner too 321494
May I just say what a comfort to uncover an individual who really knows what they’re talking about online.
You certainly understand how to bring a problem to light and make it important.
More and more people should check this out and understand this
side of the story. I was surprised you are
not more popular because you definitely possess the gift.
Everything is very open with a precise explanation of the challenges.
It was definitely informative. Your site is useful.
Thank you for sharing!
What’s Taking place i am new to this, I stumbled upon this
I have discovered It absolutely helpful and it has aided me out loads.
I hope to contribute & assist other users like
its helped me. Great job.
Great web site you’ve got here.. It’s difficult to find good quality writing like yours these
days. I seriously appreciate individuals like you! Take care!!
130939 318346I like this internet site extremely a lot so a lot superb info. 256259
Collect rewards daily and unlock new levels of fun.
Hey There. I discovered your blog the use of msn. This is an extremely well written article.
I’ll make sure to bookmark it and come back to read extra of your helpful information. Thank you
for the post. I will definitely return.
Wow that was unusual. I just wrote an extremely long comment but after I clicked submit my comment didn’t appear.
Grrrr… well I’m not writing all that over again. Regardless, just wanted
to say fantastic blog!