Pour promouvoir des produits, redorer sa marque et rajeunir sa cible. Travailler avec des influenceurs permet de créer de la confiance et de l’engagement et activer l’esprit communautaire autour de la marque.
C’est important pour une marque de définir une stratégie d’influence et surtout de s’adresser aux bons influenceurs ou micros influenceurs pour renforcer une stratégie digitale.
Les marques font beaucoup appel aux influenceurs pour mettre en avant des produits mais ils sont aussi très sollicités pour les voyages. Voici le Top 5 des influenceurs voyages.
Top 5 des influenceurs voyages
1- Thebucketlistfamily
https://www.instagram.com/thebucketlistfamily/
Thebucketlistfamily, basée à Hawaï, est l’un des comptes de voyage en famille les plus connus. Ils sont connus pour proposer des idées de vacances en famille adaptées aux enfants. Leurs photos colorées et leurs personnalités optimistes leur ont valu 2,4 millions de followers sur leur compte Instagram.
2- Blair Eadie
Blair Eadie de « Atlantic-Pacific » est une influenceuse de voyage et de mode basée à New York. Elle s’est associée à de nombreuses marques de voyage et est également connue pour ses collaborations de style et de vêtements – Halogen x Atlantic-Pacific. Elle a travaillé avec certaines des plus grandes marques, notamment Nordstrom, Tory Burch et Kate Spade.
3- Jackmorris et gypsea_lust
http://www.instagram.com/p/BSa1KVRlyZj/?utm_source=ig_embed
Ce couple d’influenceurs qui voyage à travers le monde séduit pas moins de 4 millions de fans a eux deux en partageant des photos étonnantes dans des lieux incroyables. Ils habitent aujourd’hui à Bali en Indonésie et ont crée le blog « do you travel ».
4- Jonathan Bertin
https://www.instagram.com/jonathanbertin/?utm_source=ig_embed
Avec seulement 108 000 abonnés, Jonathan Bertin est l’un des influenceurs voyage les plus talentueux. Il propose un contenu très qualitatif. Il collabore avec des marques prestigieuses comme Burberry ou encore Nikon. Il réalise des clichés uniques à coups les souffle dans tout les endroits qu’il visite et transporte sa communauté dans son univers créatif et authentique.
5- Anil B
https://www.instagram.com/p/CZmxhy4NXIf/
De son pseudo Wartek. C’est un youtubeur gaming qui depuis quelques années est devenu un des influenceurs voyage les plus suivis. Il a laissé tomber les jeux videos pour faire découvrir a sa communauté sa passion : les voyages. Il réalise des vidéos aux quatre coins de la planète.
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