S’il y a bien une série qui a fait parler d’elle en 2020, c’est elle : la sortie de la série « La flamme » sur Canal +. Vous n’en avez jamais entendu parler ? Pas de panique, voici un petit récapitulatif :
La flamme, c’est une série très (très) second degré réalisée par Jonathan Cohen. Le pitch ? Montrer les scènes qui peuvent s’avérer comiques au sein des séries de téléréalités très connues comme « Le Bachelor ».
Au sein de cette série sortie le 12 octobre 2020 : Jonathan Cohen alias Marc, jouant le séducteur de la villa. A ses côtés ? Des invités de marque tels que Pierre Niney ou Gilles Lellouche ainsi que des actrices connues comme Leila Bekthi, Adèle Exarchopoulos ou encore Florence Foresti ! Au nombre de 12, chacune d’entre elles entre dans la villa pour séduire le célibataire ténébreux.
-
« La vie lui a tout donné… sauf une copilote. Pendant neuf semaines dans une sublime villa, treize femmes vont s’affronter pour séduire Marc, pilote de ligne, et tenter d’allumer en lui… La Flamme. Alors, armez les toboggans, vérifiez la porte opposée… Marc va emmener ses prétendantes au septième ciel !»
Cette série proposée par Canal + séries à très rapidement fait parler d’elle. Focus sur cet énorme coup de com’ très réussi.
Quand La Flamme s’incruste dans les publicités de grandes marques
Pour promouvoir sa série, Jonathan Cohen n’a pas hésité à voir grand : pourquoi ne pas détourner les publicités TV et digitales de grandes marques ? Pari tenu pour CANAL+ Brand Solutions : l’Oréal, Seat ou encore Meetic se prennent au jeu et cette dernière deviendra même sponsor et partenaire de la série.
Dès le 22 septembre dernier, il était alors possible de voir Marc (J.Cohen) partout sur nos écrans, infiltrant des publicités connues. Une stratégie gagnant-gagnant puisqu’en plus de promouvoir La Flamme cela a permis aux trois marques de travailler sur leur image de marque : quoi de plus sympathique que montrer que l’on sait faire preuve d’autodérision ?
Meetic va d’ailleurs aller encore plus loin en proposant de discuter avec Marc sur leur application de rencontre. Une campagne de communication second degré qui entre parfaitement dans l’univers de la série et qui fut un très gros succès !
-
Les posts Facebook de L’Oréal Paris France enregistrent ainsi des taux d’engagement 2 à 3 fois supérieurs aux publications habituelles. Côté média, la campagne est relayée par de nombreux supports dédiés à la publicité (Stratégie, La Réclame, Culture Pub…), mais aussi par des médias plus généralistes (Madame Figaro, Première, Allociné…)
La série “La flamme” crée l’événement national
Lors du 4ème épisode de la Flamme, Marc découvre une fête nationale nommée la Jean Guile, en hommage à un très grand boulanger qui n’avait pas les bras assez longs pour beurrer ses tartines (oui, vous avez bien lu). Depuis, tous les ans, ce fameux Jean Guile est célébré partout en France. Comment ? En mangeant des tartines beurrées et en se déguisant n’importe comment.
Cet épisode complétement loufoque n’est pas passé inaperçu pour les internautes. En effet, Canal + à fait de la Jean Guile un événement, tout ça en plein confinement. Comment ? Via la création d’un événement Facebook le 14 novembre.
Résultat ? Plus de 50 000 participants inscrits. Un joli coup de com de la part de Canal + Série qui a continué de partager et tweeter des mèmes ou autres contenus facilement relayables et attractifs même après la fin de la diffusion sur Canal +.
Sur TikTok, réseau social grandissant depuis le premier confinement en France, les acteurs de la série ont également souhaité une bonne Jean Guile à tout leurs followers.
- « La fête apparaît même en tête de l’onglet “découvrir” de l’application TikTok et le hashtag #LaJeanGuile réunit plus de 337 000 vues »
Une campagne de communication réussie
Il est évident que le succès de cette série est au rendez-vous grâce à une campagne de communication efficace. Elle repose sur 3 piliers stratégiques : L’humour, des partenariats bien choisis et un plan de communication extrêmement bien ficelé aussi bien sur TV qu’en digital.
Sources :
-
https://lareclame.fr/canalplusbrandsolutions-jonathan-cohen-laflamme-239144
-
https://hubinstitute.com/2020/DigitalBusiness/HUBDAY/Advertising/Replay-LOreal-CANALBrandFactory-SocialMedia-LaFlamme
-
https://www.danstapub.com/tag/canal/https://www.franceinter.fr/culture/bonne-jean-guile-a-tous-ou-comment-canal-a-fait-de-sa-serie-la-flamme-une-tendance-sur-le-web
-
https://fr.wikipedia.org/wiki/La_Flamme_(s%C3%A9rie_t%C3%A9l%C3%A9vis%C3%A9e)
-
https://www.danstapub.com/canal-jonathan-cohen-pubs-loreal-meetic-seat/
543696 953470Hey very nice weblog!! Man .. Beautiful .. Remarkable .. I will bookmark your site and take the feeds alsoIm satisfied to seek out numerous useful info here in the post, we require develop much more techniques on this regard, thanks for sharing. 528397
You made some good points there. I looked on the internet for the topic and found most individuals will approve with your site.
Hey there! I’ve been reading your site for a long time now and finally got the courage to go ahead and give you a shout out from Austin Texas! Just wanted to say keep up the great job!
I do not even know how I ended up here, but I thought this post was good. I do not know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!
you are really a excellent webmaster. The website loading velocity is incredible. It kind of feels that you’re doing any distinctive trick. Furthermore, The contents are masterwork. you’ve performed a wonderful job on this topic!
Thanx for the effort, keep up the good work Great work, I am going to start a small Blog Engine course work using your site I hope you enjoy blogging with the popular BlogEngine.net.Thethoughts you express are really awesome. Hope you will right some more posts.
Hello there I am so excited I found your blog, I really found you by mistake, while I was looking on Digg for something else, Nonetheless I am here now and would just like to say many thanks for a remarkable post and a all round entertaining blog (I also love the theme/design), I don’t have time to read it all at the minute but I have saved it and also added in your RSS feeds, so when I have time I will be back to read more, Please do keep up the superb job.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!
Wonderful post but I was wondering if you could write a litte more on this subject? I’d be very grateful if you could elaborate a little bit more. Many thanks!
Good write-up, I’m regular visitor of one’s site, maintain up the excellent operate, and It is going to be a regular visitor for a lengthy time.
You got a very wonderful website, Gladiolus I detected it through yahoo.
Some truly superb info , Sword lily I found this.
I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to construct my own blog and would like to find out where u got this from. thanks
291099 8246Im not positive exactly why but this internet site is loading incredibly slow for me. Is anyone else having this concern or is it a issue on my finish? Ill check back later and see if the problem still exists. 170630
Only wanna comment on few general things, The website pattern is perfect, the written content is really wonderful : D.
I’ve been surfing on-line more than three hours these days, but I never found any interesting article like yours. It is beautiful value enough for me. In my view, if all web owners and bloggers made just right content as you probably did, the internet will be much more useful than ever before.
In the great scheme of things you actually secure a B+ with regard to effort and hard work. Where you misplaced me personally was first in all the particulars. As it is said, details make or break the argument.. And it could not be more correct here. Having said that, permit me say to you precisely what did do the job. The writing is certainly really convincing and that is possibly the reason why I am making the effort in order to comment. I do not really make it a regular habit of doing that. 2nd, while I can easily notice the jumps in logic you come up with, I am not certain of how you seem to unite the points that help to make the actual final result. For the moment I will, no doubt yield to your position but trust in the future you connect your dots much better.
magnificent points altogether, you simply gained a brand new reader. What would you recommend in regards to your post that you made a few days ago? Any positive?
Hey there, You have done an excellent job. I will certainly digg it and personally recommend to my friends. I’m confident they will be benefited from this web site.
I have been surfing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all website owners and bloggers made good content as you did, the internet will be much more useful than ever before.
I like the efforts you have put in this, appreciate it for all the great content.
Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care
I went over this site and I think you have a lot of excellent info, saved to favorites (:.
Perfectly pent articles, Really enjoyed looking through.
Thank you for sharing superb informations. Your site is so cool. I am impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the information I already searched all over the place and just couldn’t come across. What a great site.
781747 648771I certainly did not realize that. Learnt something new nowadays! Thanks for that. 490101
Hi there! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing many months of hard work due to no backup. Do you have any methods to prevent hackers?
I really like looking at and I think this website got some genuinely utilitarian stuff on it! .
Hey There. I discovered your blog the use of msn. That is a very well written article. I will make sure to bookmark it and come back to read more of your helpful info. Thank you for the post. I’ll definitely comeback.
Hi, Neat post. There is a problem with your web site in internet explorer, would check this… IE still is the market leader and a large portion of people will miss your magnificent writing because of this problem.
Would love to constantly get updated great blog! .
Loving the information on this site, you have done outstanding job on the posts.
Incredible! This blog looks just like my old one! It’s on a totally different subject but it has pretty much the same layout and design. Great choice of colors!
Hi there! I just want to give an enormous thumbs up for the great information you will have here on this post. I will likely be coming back to your weblog for more soon.
Great blog here! Additionally your website so much up very fast! What host are you the usage of? Can I am getting your associate hyperlink in your host? I desire my website loaded up as fast as yours lol
683977 970338There is an ending. Just remember that I meant for this to be an art game. I do feel like I spent an inordinate amount of time on the a lot more traditional gameplay elements, which could make the meaning of the game a bit unclear. Should you mess about with it though, you will discover it. 954937
You can definitely see your expertise within the paintings you write. The world hopes for even more passionate writers such as you who aren’t afraid to mention how they believe. All the time go after your heart. “If the grass is greener in the other fellow’s yard – let him worry about cutting it.” by Fred Allen.
Terrific paintings! This is the type of info that are meant to be shared around the web. Disgrace on Google for now not positioning this post upper! Come on over and discuss with my web site . Thanks =)
You can certainly see your expertise in the work you write. The sector hopes for even more passionate writers like you who aren’t afraid to mention how they believe. All the time follow your heart. “A second wife is hateful to the children of the first a viper is not more hateful.” by Euripides.
Hi there this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get guidance from someone with experience. Any help would be greatly appreciated!
Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.
Hello, Neat post. There is an issue along with your site in web explorer, might check this?K IE still is the market leader and a good part of folks will omit your excellent writing because of this problem.
I’ve learn some excellent stuff here. Definitely value bookmarking for revisiting. I wonder how a lot effort you put to make this type of magnificent informative website.
I am glad that I found this web blog, exactly the right info that I was searching for! .
I’ve been surfing on-line more than three hours today, but I never found any interesting article like yours. It¦s lovely worth sufficient for me. In my view, if all site owners and bloggers made just right content as you did, the web will probably be much more useful than ever before.
Great write-up, I’m normal visitor of one’s blog, maintain up the excellent operate, and It’s going to be a regular visitor for a long time.
Hi there! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results. If you know of any please share. Many thanks!
I envy your piece of work, appreciate it for all the good content.
Sweet blog! I found it while browsing on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Many thanks
Excellent read, I just passed this onto a friend who was doing a little research on that. And he just bought me lunch since I found it for him smile Thus let me rephrase that: Thank you for lunch! “We steal if we touch tomorrow. It is God’s.” by Henry Ward Beecher.
Saved as a favorite, I really like your blog!
Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!
Very good info. Lucky me I discovered your blog by accident (stumbleupon).
I’ve saved it for later! asmr 0mniartist
I pay a quick visit daily some sites and blogs
to read posts, but this website presents feature based posts.
asmr 0mniartist
Its not my first time to go to see this web site, i am visiting this site dailly and take fastidious information from here everyday.
0mniartist asmr
Link exchange is nothing else except it is just placing the other person’s web site
link on your page at suitable place and other person will also do same in support of you.
0mniartist asmr
Aw, this was a really nice post. Finding the time and actual effort to make a superb article… but what
can I say… I procrastinate a whole lot and never seem to get anything done.
0mniartist asmr
You have brought up a very excellent details , regards for the post.
Great – I should certainly pronounce, impressed with your website. I had no trouble navigating through all tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Quite unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your client to communicate. Nice task..
Hi my family member! I wish to say that this post is awesome, great written and come with almost all significant infos. I would like to see extra posts like this.
I am very happy to read this. This is the type of manual that needs to be given and not the random misinformation that is at the other blogs. Appreciate your sharing this greatest doc.
certainly like your web site however you have to test the spelling on quite a few of your posts. Many of them are rife with spelling problems and I in finding it very troublesome to tell the truth however I¦ll certainly come back again.
Je trouve qu’il y a quelque chose de véritablement particulier sur ce site web.
You really make it appear so easy with your presentation but I to find this topic to be actually one thing that I feel I might by no means understand. It kind of feels too complicated and extremely wide for me. I am taking a look forward to your subsequent publish, I will attempt to get the dangle of it!
I’m really impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the nice quality writing, it is rare to see a nice blog like this one nowadays..
I was more than happy to search out this internet-site.I wished to thanks on your time for this excellent learn!! I positively having fun with each little little bit of it and I’ve you bookmarked to take a look at new stuff you weblog post.
Your house is valueble for me. Thanks!…
I’m impressed, I have to say. Really rarely do I encounter a blog that’s both educative and entertaining, and let me let you know, you could have hit the nail on the head. Your thought is outstanding; the difficulty is one thing that not enough persons are speaking intelligently about. I’m very comfortable that I stumbled across this in my seek for something regarding this.
Very well written post. It will be supportive to anyone who usess it, including me. Keep doing what you are doing – for sure i will check out more posts.
WONDERFUL Post.thanks for share..more wait .. …
I like this post, enjoyed this one appreciate it for posting.
Do you have a spam problem on this site; I also am a blogger, and I was wondering your situation; many of us have created some nice procedures and we are looking to swap methods with other folks, be sure to shoot me an email if interested.
Good info. Lucky me I found your site by accident (stumbleupon).
I have bookmarked it for later!
Hi there, I enjoy reading through your article post.
I wanted to write a little comment to support you.
Hey I know this is off topic but I was wondering if
you knew of any widgets I could add to my blog that automatically tweet
my newest twitter updates. I’ve been looking for
a plug-in like this for quite some time and was hoping maybe you would have
some experience with something like this. Please let me know if you run into
anything. I truly enjoy reading your blog and I look forward to your new
updates.
Hey I know this is off topic but I was wondering if you knew of
any widgets I could add to my blog that automatically
tweet my newest twitter updates. I’ve been looking for a plug-in like
this for quite some time and was hoping maybe you would have
some experience with something like this. Please let me know if you run into anything.
I truly enjoy reading your blog and I look forward to your new
updates.
I’m not sure why but this blog is loading very slow for me.
Is anyone else having this issue or is it a issue on my end?
I’ll check back later on and see if the problem still exists.
I am genuinely thankful to the holder of this web page who has shared this wonderful article at at this
time.
Great goods from you, man. I have take into accout your stuff previous to and
you are just extremely wonderful. I actually like what
you have bought right here, certainly like
what you’re saying and the way in which wherein you are saying it.
You make it enjoyable and you still care for to keep it sensible.
I cant wait to learn much more from you. That is actually a wonderful web site.
Nice blog here! Also your site loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol
First of all I want to say wonderful blog! I had a quick question that I’d like to ask if you don’t mind.
I was curious to know how you center yourself and clear your head
prior to writing. I’ve had a difficult time clearing my mind in getting my ideas out.
I truly do enjoy writing however it just seems like the first
10 to 15 minutes tend to be lost simply just trying to figure out
how to begin. Any recommendations or hints? Kudos!
Hey! I just wanted to ask if you ever have any trouble with hackers?
My last blog (wordpress) was hacked and I ended up
losing several weeks of hard work due to no backup.
Do you have any methods to stop hackers?
It’s actually very difficult in this busy life to listen news on Television, thus I simply use world
wide web for that purpose, and take the hottest information.
Utterly written content, Really enjoyed reading.
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these sl authors and blogs