Qui sont les influenceurs cuisine ? Vous aussi depuis les confinements vous cuisinez plus qu’avant ? Vous tentez de plus en plus de suivre les recettes que vous voyez sur internet ? Avouez que grâce aux nouveaux influenceurs cuisine, on a tous essayé au moins une fois de reproduire cette fameuse recette de pâtes à la feta et aux tomates cerises !
L’influence cuisine a toujours animé internet. D’abord sur Youtube avec de nombreux youtubeurs cuisine, et maintenant sur les réseaux sociaux avec l’avènement Tiktok et ses vidéos de 1 minutes (allant même jusqu’à 3 minutes depuis quelques temps).
La pertinence des réseaux a amené de nombreux influenceurs à s’essayer sur ce nouveau format court que sont les tiktoks et les REELS sur Instagram. En condensant l’information, nous voilà essayer de nouvelles recettes en un rien de temps.
Focus sur ces influenceurs food qui animent nos réseaux préférés.
Le jeune chef et influenceur cuisine : Diego Alary :
A peine âgé de 24 ans, ce jeune chef s’est fait connaître dans la célèbre émission Top Chef sur M6. C’est à la suite de l’émission et grâce à la visibilité de cette dernière, qu’il se lance sur Tiktok. Il a aujourd’hui 2,7 millions d’abonnés sur Tiktok.
Grâce à sa notoriété et à ses nombreux fans, il va ouvrir son premier restaurant à Paris. Un rêve qui se concrétise pour le jeune homme de 24 ans, qui a travaillé notamment avec un autre participant de Top Chef, Jean Imbert.
Avant ça, Diego Alary avait déjà décliné ses recettes dans un livre de cuisine qui a cartonné. Une cuisine qui pourra parler et plaire au plus grand nombre d’entre nous.
@diegoalary Un wrap de qualité pour la cérémonie des cesars ✨💫 #cesar2022 #foodtok #recipe #saladecesar #wrap
Entre influence cuisine et pop-culture : Gastronogeek
Thibaud Villanova, plus connu sous le nom de Gastronogeek, est un créateur de contenu qui évolue sur YouTube et sur la plateforme Twitch. Il décline bien évidemment ses recettes sur Tiktok et Instagram. Sa particularité ? Il revisite toutes les recettes de la pop-culture ! Le paté au crabe de Bob l’Eponge, les ramens de Naruto, en passant par la bière au beure d’Harry Potter. Bref, les recettes de vos mangas et séries préférés, vous y trouverez votre compte !
Gastronogeek cumule 282 000 abonnés sur YouTube et 170 000 sur Tiktok. Son orientation geek l’a poussée à faire des émissions en live avec de nombreux invités, dont beaucoup de créateurs de contenu tels que Bob Lenon, Maghla ou encore le chef Jean-Baptiste Ascione.
Cette influence lui a permis de collaborer avec Tefal et donc par la même occasion promouvoir des produits de la marque.
Florian InAIr : une autre variante de l’influence cuisine
Comment ne pas parler d’un des précurseurs des influenceurs cuisine, c’est simple il a un métier de rêve : tester des restaurants et nous donner son avis. Cet animateur de radio à la base, nous fait rêver tous les jours sur YouTube. Son concept est simple, partir à la rencontre de restaurateur dans divers formats de vidéos, et tester de la nourriture de tout horizon.
L’influence de ce créateur est telle, que lorsqu’il fait une vidéo sur un restaurant, ce dernier voit son succès grimper, et certains ouvrent même de nouveaux locaux. Certaines de ces vidéos sont justement des partenariats, Florian se met en relation avec des restaurateurs qui le payent ou lui offrent le repas, contre de la visibilité ! Finalement, c’est comme un placement de produit, et tout le monde est gagnant. Sa légitimité lui permet de choisir les restaurants qu’il souhaite, et ça, c’est la classe !
Et vous quels sont vos influenceurs food préférés ?
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