Gros plan sur le nudge au travers de la plate-forme «Nudging for Good », mais également sur l’AIM Nudging for Good Awards 2017.
Qu’est-ce que le nudge ?
Sérieusement ? Je dois vraiment te refaire un topo sur le nudge ? C’est notre 20ème article, signé Gnitekram, sur ce merveilleux sujet, alors va faire un tour sur notre blog pour connaître les moindres détails sur cette pratique marketing à la mode ! (c’est par ici)
Pour les flemmards qui n’ont pas envie de se perdre sur nos autres articles (vous ratez quelque chose je vous jure !), le nudge est une « petit coup de pouce ». C’est une incitation bienveillante ayant pour but d’encourager, de manière douce, l’adoption de comportements positifs.
Focus sur l’initiative Nudging for Good de BVA et AIM
Qu’est-ce que « Nudging for Good » ? C’est une initiative menée conjointement par l’ AIM (European Brands Association – l’Association européenne des Industries de Marques) et BVA dont l’objectif est le lancement d’une plateforme numérique de ressources, en libre accès, destinée aux marques et à leurs responsables marketing (lien de la plateforme). Cette initiative a été imaginée avec le département « nudge unit » de BVA et son département d’étude grande consommation.
Richard Bordenave, directeur marketing et de l’innovation chez BVA, évoque cette plate-forme en parlant de « première mondiale que le recours mutualisé du secteur marchant au nudge en faveur de l’intérêt général »
La plateforme « nudging for good » met notamment à disposition une boite à outils afin de promouvoir et de développer de manière efficace le nudge dans les produits de consommation.
Cette boite à outils détaille, de manière précise, la démarche à suivre pour mettre en place le nudge au travers de six étapes clés : define, explore, design, pre-select, evaluate, implement et measure.
Par ailleurs la plateforme aborde le sujet de l’insight consommateur et de son importance dans le processus du nudge. La présence de cas d’étude détaillés permet également aux marketeurs de suivre des exemples réussis de nudge.
Si vous n’avez toujours pas compris l’objectif de Nudging for Good, je vous laisse regarder cette vidéo explicative réalisée par les membres de BVA….bon visionnage !
Retour sur l’AIM Nudging for Good Awards 2017
En 2017, AIM Brands, en lien avec BVA, a lancé la cérémonie « Nudging for Good Awards » afin de promouvoir la création de la plateforme Nudging for Good. Retour sur les lauréats de cette édition 2017 :
Vainqueur : La Roche Posay my UV patch
Il s’agit ici d’un patch connecté afin d’améliorer nos réflexes de protection face au soleil. Relié a une application, ce patch calcule notre capital solaire et nous indique les bons conseils à adopter en fonction du résultat. Dites nous en commentaire si ce genre d’innovation vous tente!
Coup de coeur du jury : SCA Okay Compressé
Dans le monde du Sopalin, le packaging produit à toute son importance. En effet, c’est un indicateur de qualité et de performance : plus il est gros, mieux il sera. Ici, dans une problématique environnementale, SCA a imaginé un produit dont la taille a été réduite par deux mais qui garde le même degré d’efficacité. Le produit est ainsi plus facile à transporter, à ranger et avec un packaging réduit de plus de 30, % il bénéficie également à l’environnement
Prix d’excellence, santé et bien être (1) : Heineken : this one is on us
Tout le monde le sait, boire de l’eau en soirée entre les verres d’alcools est bénéfique pour limiter son état d’alcoolisation. L’idée d’Heineken est de faire de la modération quelque chose de cool en plaçant l’eau au centre de toutes les soirées. L’idée, testée à la Holland Heineken House lors des jeux Olympiques de Rio, est d’offrir un verre d’eau gratuit lors de l’achat de chaque bière. Afin de rendre la consommation d’eau fun, cette dernière provenait d’une tireuse à bière.
Prix d’excellence, santé et bien être (2) : Le plaisir raisonné avec l’En cas Caprice des Dieux
Le Nudge repose ici sur la création de portions délimitées sur le packaging afin de consommer la quantité de fromage adéquate pour répondre à l’apport journalier nécessaire de produits laitiers.
Si tu veux en savoir plus, on en parle ici :
Si le nudge t’intéresse, viens faire un tour par sur notre blog, tu trouveras sûrement ton bonheur parmi toutes les thématiques évoquées.
A bientôt sur Gnitekram.
56149 321664Sweet site , super layout, really clean and utilize genial . 436327
212536 21412This internet internet site is my breathing in, quite excellent pattern and perfect content material . 313925
443804 671647I like what you guys are up also. Such intelligent function and reporting! Maintain up the superb works guys Ive incorporated you guys to my blogroll. I believe itll improve the value of my site . 849813
wonderful points altogether, you just won a logo new
reader. What could you recommend in regards to your submit
that you simply made some days in the past? Any
certain? asmr 0mniartist
You could definitely see your enthusiasm within the article you write.
The world hopes for even more passionate writers such as you who are not afraid to say how they believe.
Always follow your heart. asmr 0mniartist
hello there and thank you for your information – I’ve
definitely picked up something new from right
here. I did however expertise some technical points using this site, as
I experienced to reload the website lots of times previous
to I could get it to load correctly. I had been wondering if
your hosting is OK? Not that I’m complaining, but slow loading instances times
will often affect your placement in google and can damage
your high quality score if advertising and marketing
with Adwords. Anyway I am adding this RSS to my email and could look out for a lot more of your respective exciting content.
Make sure you update this again very soon. asmr 0mniartist
Fantastic goods from you, man. I have understand your stuff previous to and you’re
just extremely magnificent. I really like what you’ve acquired
here, certainly like what you’re stating and the way in which you say it.
You make it entertaining and you still care for to keep it smart.
I can not wait to read much more from you. This is actually a tremendous website.
asmr 0mniartist
I’m not sure exactly why but this weblog is loading incredibly slow for
me. Is anyone else having this issue or is it a
issue on my end? I’ll check back later on and see if the problem
still exists. asmr 0mniartist
Good day! This is my first visit to your blog!
We are a collection of volunteers and starting a new project
in a community in the same niche. Your blog
provided us valuable information to work on. You have done a extraordinary job!
I like what you guys are usually up too. This type of clever
work and reporting! Keep up the good works guys I’ve added you guys to my
personal blogroll.
I am really delighted to glance at this blog posts which contains plenty of valuable facts, thanks for
providing these statistics.
Quality posts is the key to interest the people to pay a
visit the site, that’s what this site is providing.
Can I simply say what a relief to uncover a person that actually knows what they’re
discussing on the web. You certainly understand how to bring an issue to light and make
it important. More people need to look at this and understand this side of your story.
I was surprised that you are not more popular because you definitely possess the gift.
Hi, i think that i saw you visited my website so i came to “return the favor”.I
am attempting to find things to improve my site!I suppose its ok to use some of your ideas!!
I don’t even know how I ended up here, but I thought this post was great.
I do not know who you are but definitely you are going to a famous blogger if you aren’t already 😉
Cheers!
333577 421985Great weblog, Im going to spend a lot more time reading about this topic 132707
Hi, I wish for to subscribe for this blog to
obtain latest updates, thus where can i do it please assist.
What i do not realize is in reality how you are now not really much more well-appreciated than you might
be now. You’re so intelligent. You know therefore considerably with regards to this subject, made me in my
view believe it from so many varied angles. Its like women and men don’t seem to be interested unless it is one thing to accomplish
with Lady gaga! Your personal stuffs outstanding.
Always maintain it up!
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs
This was great! I would like you to clean up all this spam though
scoliosis
Howdy would you mind letting me know which hosting company you’re utilizing?
I’ve loaded your blog in 3 completely different browsers and I must say this blog
loads a lot quicker then most. Can you recommend a good hosting provider
at a fair price? Cheers, I appreciate it! scoliosis
scoliosis
I was recommended this website by my cousin. I’m not sure
whether this post is written by him as no one else know such detailed about my trouble.
You are amazing! Thanks! scoliosis
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life articles and blogs
scoliosis
I do not know whether it’s just me or if everyone else experiencing issues
with your website. It seems like some of the written text
within your content are running off the screen. Can somebody else please provide feedback and
let me know if this is happening to them as well? This could be a problem with my internet browser because I’ve had this happen previously.
Many thanks scoliosis
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs
free dating sites
This design is steller! You certainly know how to keep a reader amused.
Between your wit and your videos, I was almost moved to start
my own blog (well, almost…HaHa!) Great job. I really
enjoyed what you had to say, and more than that, how you presented it.
Too cool! free dating sites
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these second life websites and blogs
When someone writes an paragraph he/she maintains the thought
of a user in his/her mind that how a user can understand
it. Thus that’s why this article is perfect. Thanks!
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs
Hello, its nice post regarding media print, we all be
familiar with media is a wonderful source of data.
When I originally commented I clicked the « Notify me when new comments are added »
checkbox and now each time a comment is added I get
three e-mails with the same comment. Is there any way you
can remove me from that service? Thanks a lot!
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these second life articles and blogs
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these sl authors and blogs
Bonjour,
Je me permets de vous contacter pour vous proposer la rédaction de vos fiches produits ou articles de blog .
Nous sommes Tro une société spécialisée dans la rédaction optimisée SEO, nous vous garantissons :
– Titres optimisés pour les moteurs de recherche
– Description qui incite aux cliques
– Rercherche des mots-clés
– Optimisation sémantique
– Une fiche écrite selon le style copywriting
Avec plus de 15 ans d’expérience dans la rédaction web, je vous assure une rédaction de qualité avec un prix concurrentiel.
Je reste à votre disposition pour tout renseignement complémentaire.
Bien cordialement,
Sarah
Nice post. I learn something new and challenging on sites I stumbleupon on a daily
basis. It will always be helpful to read articles from other authors and use something from their web sites.
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these sl websites and blogs
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these second life websites and blogs
Hi! I know this is kind of off topic but I was wondering if you knew where I
could locate a captcha plugin for my comment form?
I’m using the same blog platform as yours and I’m having difficulty finding one?
Thanks a lot!
I was recommended this web site by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my difficulty.
You are incredible! Thanks!
Inspiring story there. What happened after? Thanks!
Wow! Finally I got a website from where I be capable of
actually obtain helpful information concerning my study and knowledge.
Hmm it appears like your site ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your
blog. I too am an aspiring blog blogger but I’m still new to the whole thing.
Do you have any recommendations for rookie blog writers?
I’d genuinely appreciate it.
Hello to every body, it’s my first pay a visit of
this weblog; this blog includes amazing and actually fine stuff in favor of
visitors.
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these sl articles and blogs
This was great! I would like you to clean up all this spam though
400451 81299Really effectively written story. It will likely be beneficial to everybody who utilizes it, as effectively as myself. Maintain up the good function – i will surely read more posts. 307642
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these sl authors and blogs
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life authors and blogs
I loved your article post.Thanks Again.
This is one awesome blog post.Much thanks again. Cool.
Fantastic beat ! I would like to apprentice even as you amend your web site, how can i subscribe
for a blog web site? The account aided me a appropriate deal.
I were tiny bit acquainted of this your broadcast provided shiny transparent idea
I am curious to find out what blog system you’re utilizing?
I’m having some small security problems with my latest site and I’d like to find something
more risk-free. Do you have any recommendations?
Does your website have a contact page? I’m having trouble
locating it but, I’d like to shoot you an email. I’ve
got some creative ideas for your blog you might be interested in hearing.
Either way, great site and I look forward to seeing it
improve over time.
Thank you for sharing your thoughts. I truly appreciate your efforts and I
am waiting for your next post thank you once again.
Hi there, just became aware of your blog through Google, and found that it is really informative.
I’m going to watch out for brussels. I’ll appreciate if you
continue this in future. Many people will be benefited from your writing.
Cheers!
Keep this going please, great job!
Very nice post. I just stumbled upon your blog and wanted to say that I’ve truly enjoyed browsing your blog posts.
After all I’ll be subscribing to your feed and I hope you write again very soon!
Wonderful, what a blog it is! This webpage presents useful information to
us, keep it up.
This article is genuinely a nice one it helps new the web users, who are wishing in favor of blogging.
I used to be suggested this website through my
cousin. I’m now not positive whether or not this put up is written through him as no one else understand such exact approximately my problem.
You’re incredible! Thank you!
Hello, Neat post. There is an issue with your site in internet explorer,
could check this? IE nonetheless is the market chief and a large element of other folks will omit your
fantastic writing because of this problem.
whoah this weblog is magnificent i love reading
your posts. Stay up the great work! You realize, lots of persons are hunting round for this information,
you could help them greatly.
A person necessarily lend a hand to make critically posts I might state.
This is the first time I frequented your web page and thus far?
I amazed with the analysis you made to make this
actual post incredible. Fantastic activity!
You should take part in a contest for one of the finest websites
on the internet. I’m going to recommend this website!
Excellent beat ! I would like to apprentice at the
same time as you amend your web site, how can i subscribe for a blog website?
The account aided me a appropriate deal. I have been tiny bit acquainted of this your broadcast
offered vibrant transparent concept
What’s Happening i’m new to this, I stumbled upon this I’ve
found It positively helpful and it has aided me out loads.
I’m hoping to contribute & help different customers like its helped me.
Good job.
We stumbled over here from a different website and thought I might as well check things out.
I like what I see so now i’m following you. Look forward to looking at your web page again.
You’ve made some decent points there. I looked on the web to learn more about the issue and found most people will go along
with your views on this site.
I think the admin of this website is truly working hard in favor of his website, since here every material is
quality based material.
My family always say that I am wasting my time here at net, however I know I am getting experience daily by reading such good content.
Wonderful post however I was wanting to know
if you could write a litte more on this topic?
I’d be very grateful if you could elaborate a little bit more.
Appreciate it!
No matter if some one searches for his essential thing, therefore he/she
wants to be available that in detail, so that
thing is maintained over here.
Touche. Solid arguments. Keep up the great spirit.
Excellent write-up. I definitely love this website. Keep it up!
Greetings! Very helpful advice in this particular post! It is the
little changes that make the greatest changes. Many thanks for sharing!
I’m excited to find this site. I wanted to thank you for ones time for this particularly fantastic read!!
I definitely enjoyed every little bit of it and i also have you
bookmarked to look at new stuff on your blog.
Wonderful goods from you, man. I’ve understand your
stuff previous to and you’re just too fantastic.
I really like what you have acquired here, really like
what you are stating and the way in which you say
it. You make it entertaining and you still care for to keep it smart.
I can’t wait to read much more from you. This is really a
tremendous site.
Bonjour,
Je vous contacte car nous avons une approche unique pour vous aider à augmenter vos revenus et le nombre de clients grâce à la publicité sur facebook et Tiktok.
Actuellement, l’un de nos clients avec laquelle nous travaillons a multiplié par 3 son chiffre d’affaires par mois, j’aimerais discuter avec vous pour voir si nous pouvons le faire aussi pour vous.
Êtes-vous disponible pour un appel rapide 15 minutes dans le courant de la semaine ?
Merci,
Walid
Leí un blog, espero que no me falle tanto como este en particular. Quiero decir, sé que fue mi elección leer todo. Siempre es útil leer contenido de otros autores y usar algo de otros sitios.