On peut parler de tendance intrigante, étonnante, voire même effrayante, l’utilisation d’influenceurs virtuels est une pratique qui commence à prendre de l’envergure. Mais qui sont ces influenceurs virtuels comment ont-ils été créé ? Commencent-ils à jouer un rôle important sur le marché ? Ces influenceurs sont-ils le futur du marketing d’influence ?
Comment définir ces influenceurs virtuels ?
Les influenceurs virtuels sont des modèles générés par des ordinateurs et logiciels qui vont être réalisés de sorte à être hyper réalistes et ressembler le plus fortement possible à des êtres humains. Ce sont des avatars, qui, contrairement aux influenceurs classiques, sont programmés dans tous les sens du terme. Ils vont être disponibles 24 h sur 24, 7 jours sur 7 mais qui feront exactement le même travail qu’un influenceur classique, c’est-à-dire, être actif sur leurs réseaux sociaux, interagir avec leur communauté et collaborer avec des marques.
Des atouts à ne pas négliger
Ce qui est assez paradoxal, c’est que ces influenceurs virtuels sont considérés selon plusieurs études comme plus réactifs voir même plus proche qu’un influenceur classique. Ils sont d’après ces études 3 fois plus engageant, ils postent et produisent du contenu à un rythme infernal qu’un influenceur classique ne pourrait suivre.
Autre aspect très avantageux, ils sont virtuels, et de ce fait totalement programmés, ils sont fabriqués et générés de sorte à correspondre parfaitement à la communauté qu’ils souhaitent toucher, ils vont être à 100% contrôlable dans leur discours, leurs contenus, leurs interactions ce qui peut représenter un plus pour les marques souhaitant utiliser ce type d’influenceurs. Leur réputation et leur image seront plus maîtrisées.
Quelques exemples d’influenceurs virtuels présents aujourd’hui
Lil Miquela, la référence de l’influence virtuelle
C’est l’influenceuse virtuelle la plus connue, elle est apparue en 2016, elle avait 19 ans et s’était très vite faite remarquer sur les réseaux sociaux (plus particulièrement Instagram).
C’est la Start-up américaine Brud située à Los-Angeles qui a taillé cette poupée quasi parfaite. Leur pari était de faire un mixte parfait entre les sœurs Kardashian et les BD Marvel.
L’influenceuse s’est très vite frayé une place dans ce cercle très fermé d’influenceur de renom et à très vite collaborer avec plusieurs marques de luxe et posé avec plusieurs mannequins de renom comme par exemple Bella Hadid.
Voir cette publication sur Instagram
Elle défend plusieurs causes notamment le #BlackLivesMatters ou la communauté LGBTQ+.
Miquela s’est même lancée dans la musique en sortant par dernièrement par exemple son clip « Speak up » qui a fait 6,6 millions de vues en 10 mois.
L’influenceuse compte désormais 3 millions d’abonnés sur instagram et 982 publications.
Shudu Gram, la mannequin
Cette influenceuse a été créée en 2017 par le photographe Cameron-James Wilson et en fait sa muse, son œuvre d’art.
L’artiste a eu l’idée de créer cet avatar en voulant mettre en avant la diversification des mannequins en mettant en évidence un teint profond et des yeux pénétrant.
Voir cette publication sur Instagram
Contrairement à Miquela, Shudu est uniquement mise en avant en tant que mannequin, elle a notamment travaillé en tant qu’égérie pour Fenty Beauty la marque de beauté de Rihanna.
Shudu a elle 214K abonnés et 83 publications.
Blawko22, le « bad boy »
Cet influenceur a lui été créé en 2019 et cette fois-ci est masculin. Cet influenceur casse un peu tous les codes de ses collègues influenceurs virtuels (très lisse et proche de la perfection) puisque lui adopte un physique très différent : tatouages, traits rasés dans ses sourcils, son visage qui n’est pas toujours apparent et une attitude assez provoquante.
Lui est plus un influenceur lifestyle ainsi qu’un youtubeur et travaille également avec des marques de renom telles que Versace ou encore Burberry.
Blawko22 lui a 155K d’abonnés et 162 publications sur Instagram.
Les limites de ce type d’influenceurs
On peut commencer à se poser la question des revers de ces influenceurs virtuels. Tout d’abord du fait de leur boom depuis quelques années, et leur élan qui prend de l’envergure dans le monde, et des avancées technologiques en général, les influenceurs classiques peuvent commencer à s’inquiéter et voir leur statut et leur rôle disparaître au profit des influenceurs virtuels.
Autre argument, les influenceurs virtuels restent virtuels et peuvent donc être considérés comme trop robotique et incapable de créer un lien fort, émotif et authentique avec son public, ce dernier peut au final se lasser au bout de quelques mois et retourner vers des influenceurs classiques. Les marques et organismes créant ce type d’influenceurs doivent doubler d’effort et faire preuve d’originalité et trouver le moyen de continuer à capter l’attention de sa communauté et tisser un lien fort pour cette dernière reste fidèle à l’influenceur.
Dernier pouvant représenter une limite : le côté « trop parfait » que ces influenceurs virtuels peuvent représenter. En effet, ces avatars sont programmés parfois à la perfection avec un physique humain trop proche du parfait, ce qui ne représente pas la réalité. Des internautes faisant partie de ces communautés et prenant ces avatars en tant que modèle peut avoir des revers négatifs sur l’acceptation de soi et la confiance en soi.
Pour le moment certains influenceurs virtuels continuent de grandir et de gagner en popularité, il reste à prouver si ces avatars ne sont que des tendances éphémères ou le véritable avenir de l’influence de demain.
Pour plus d’articles sur l’influence c’est par ici
636058 704344This is a terrific internet site, could you be interested in performing an interview about just how you developed it? If so e-mail me! 487575
905062 499294Echt tolle Seite. Rubbish bin eigentlich nur per Zufall hier gelandet, aber ich bin jetzt schon complete von der tremendous Seite beeindruckt. Gratuliere dazu!! Viel Erfolg noch durch der sehr guten Home-page mein Freund. 167873
177322 631885Great site you got here! Please maintain updating, I will def read a lot more. Itll be in my bookmarks so greater update! 129166
882976 425581As soon as I discovered this website I went on reddit to share some with the love with them. 491394
Hmm it seems like your blog ate my first comment (it was super
long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog.
I as well am an aspiring blog writer but I’m still new to
the whole thing. Do you have any points for inexperienced blog
writers? I’d really appreciate it. 0mniartist asmr
I think the admin of this website is in fact working hard in favor of his website, because here every
material is quality based stuff. 0mniartist asmr
Hi there Dear, are you genuinely visiting this web page on a regular basis, if
so then you will definitely get pleasant knowledge. asmr 0mniartist
I believe this is one of the such a lot vital info for me.
And i am glad studying your article. But should observation on few common things, The web site style is perfect,
the articles is in reality nice : D. Good process, cheers 0mniartist asmr
Someone essentially lend a hand to make significantly
articles I would state. That is the first time I frequented your web
page and up to now? I amazed with the research you made to create this particular publish amazing.
Fantastic task! 0mniartist asmr
single women online
[url= »http://freedatingsitesus.com/? »]plenty fish date site [/url]
69900 329211This really is a great subject to speak about. Sometimes I fav stuff like this on Redit. I dont feel this would be the most effective to submit though. Ill take a look about your web site though and submit something else. 691228
Quality content is the crucial to be a focus for the users to visit the
web site, that’s what this site is providing.
I blog often and I truly thank you for your information. The article has truly peaked my interest.
I’m going to bookmark your site and keep checking for
new details about once per week. I opted in for your
Feed as well.
What’s up Dear, are you genuinely visiting this web site daily, if so after that you will without doubt
get pleasant knowledge.
Hi there friends, how is the whole thing, and what you want to say about
this post, in my view its in fact remarkable in favor of me.
tinder website , tindr
[url= »http://tinderentrar.com/? »]tinder sign up [/url]
Great items from you, man. I have keep in mind your stuff prior to and you’re just extremely fantastic.
I really like what you’ve got here, really like what you are saying
and the best way wherein you are saying it. You make it enjoyable and you continue to take care of to
stay it sensible. I can’t wait to read far more from you.
This is actually a wonderful web site.
Great information. Lucky me I discovered your blog by
accident (stumbleupon). I’ve saved it for later!
My spouse and I stumbled over here from a different web page and thought I might check things
out. I like what I see so now i’m following you. Look
forward to exploring your web page again.
Hi there every one, here every one is sharing such experience,
therefore it’s good to read this website, and
I used to go to see this web site everyday.
517329 696303Wow! This could be one particular with the most beneficial blogs Weve ever arrive across on this subject. Really Wonderful. Im also an expert in this topic therefore I can recognize your hard work. 193738
Howdy! I could have sworn I’ve been to this website before but after looking at some of the posts
I realized it’s new to me. Regardless, I’m definitely delighted I found it and I’ll be
bookmarking it and checking back regularly!
what is tinder , how to use tinder
[url= »http://tinderentrar.com/? »]tinder website [/url]
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these Second Life authors and blogs
292145 797908How will be the new year going? I hope to read much more intriguing posts like last year 939688
This was awesome! I would like you to clean up all this spam though
tinder online , browse tinder for free
[url=http://tinderentrar.com/]http://tinderentrar.com/[/url]
scoliosis
I don’t know if it’s just me or if perhaps everyone else experiencing issues with your website.
It looks like some of the text on your content are running off the screen. Can somebody else
please comment and let me know if this is happening to them
as well? This could be a problem with my browser because I’ve
had this happen before. Thank you scoliosis
scoliosis
Amazing! Its genuinely remarkable piece of writing, I have got much clear idea regarding from
this paragraph. scoliosis
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
28796 50899Its fantastic as your other blog posts : D, thanks for posting . 579607
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs
dating sites
I’ve been surfing online more than three hours today, yet I never found any interesting article
like yours. It is pretty worth enough for me. In my view,
if all website owners and bloggers made good content
as you did, the internet will be a lot more useful than ever before.
dating sites
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life articles and blogs
If you would like to obtain a great deal from this post then you have to apply such
techniques to your won webpage.
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs
Wow that was strange. I just wrote an incredibly long comment but after
I clicked submit my comment didn’t show up. Grrrr…
well I’m not writing all that over again. Anyways, just wanted to
say fantastic blog!
I don’t even understand how I ended up right here, however I believed this post was once
good. I do not recognise who you’re but certainly you
are going to a well-known blogger when you aren’t already.
Cheers!
955321 177284Yay google is my king aided me to discover this excellent site ! . 872837
333531 819725I like this site very much, Its a actually good situation to read and get info . 263930
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life authors and blogs
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these Second Life articles and blogs
Hi! I know this is kind of off topic but I was wondering
if you knew where I could find a captcha plugin for my comment form?
I’m using the same blog platform as yours and I’m having trouble finding one?
Thanks a lot!
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
It’s wonderful that you are getting ideas from this post as well as from our argument made here.
Hello, I think your website might be having browser compatibility issues.
When I look at your blog in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that,
very good blog!
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these Second Life articles and blogs
Wow that was odd. I just wrote an very long comment but
after I clicked submit my comment didn’t appear.
Grrrr… well I’m not writing all that over again. Anyways, just
wanted to say superb blog!
My spouse and I absolutely love your blog and find nearly all of your post’s to be just what
I’m looking for. Does one offer guest writers to write content in your case?
I wouldn’t mind creating a post or elaborating on a few of the subjects you
write with regards to here. Again, awesome website!
Fantastic post but I was wanting to know if you could write
a litte more on this subject? I’d be very grateful if you could elaborate a
little bit further. Thanks!
This was awesome! I would like you to clean up all this spam though
It’s the best time to make a few plans for the long run and it is time to be happy.
I’ve learn this post and if I could I want to recommend you few fascinating things or suggestions.
Perhaps you can write next articles regarding this article.
I desire to learn more things about it!
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs
I’m doing that, but I am young because I am young.
This was awesome! I would like you to clean up all this spam though
According to South 2015 he sent a message to Hong Kong.47.50 mm in 24 hours.
This is surrounded by the cross.
The color of the united states is the most attractive.This will click on the battery.
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these Second Life authors and blogs
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these sl websites and blogs
Hint. No need to worry about the quality of this clock.Join the diamond under the cake.
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these second life websites and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these sl authors and blogs
Excellent post. I will be experiencing many of these issues as well..
I’d like to find out more? I’d love to find out
more details.
Hello there! This post could not be written any better!
Looking at this post reminds me of my previous roommate!
He always kept preaching about this. I will forward this information to him.
Fairly certain he’ll have a great read. Many thanks
for sharing!
Hmm it looks like your blog ate my first comment (it was super long) so
I guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.
I too am an aspiring blog writer but I’m still new to everything.
Do you have any helpful hints for inexperienced blog writers?
I’d definitely appreciate it.
This article will help the internet users for creating new web site or even a
blog from start to end.
What’s Going down i’m new to this, I stumbled upon this I have
discovered It positively helpful and it has aided me out loads.
I’m hoping to contribute & aid other customers like its helped me.
Good job.
This is a great tip particularly to those fresh to the blogosphere.
Short but very precise info… Appreciate your sharing this one.
A must read post!
Excellent blog here! Also your web site loads up very fast!
What host are you using? Can I get your affiliate link to your host?
I wish my site loaded up as quickly as yours lol
My brother recommended I would possibly like this web site.
He was entirely right. This submit truly made my day. You cann’t consider simply how much time I
had spent for this info! Thanks!
I visited many web pages except the audio feature for audio songs current at this web page is in fact marvelous.
hello!,I really like your writing very so much!
percentage we communicate more about your article on AOL?
I need an expert on this house to unravel my problem.
May be that is you! Having a look forward to see you.
It’s awesome in support of me to have a web page,
which is beneficial designed for my knowledge. thanks admin
Wow, awesome weblog format! How lengthy have you ever been blogging for?
you make blogging glance easy. The whole look of
your site is excellent, let alone the content!
Right here is the right webpage for anybody who really wants to find out
about this topic. You understand so much its almost tough to argue with
you (not that I personally would want to…HaHa).
You definitely put a new spin on a topic
that’s been written about for decades. Excellent stuff, just great!
You should be a part of a contest for one of the greatest sites on the internet.
I am going to highly recommend this web site!
It’s hard to find knowledgeable people in this particular subject,
but you seem like you know what you’re talking about!
Thanks
Hi i am kavin, its my first time to commenting anywhere, when i
read this piece of writing i thought i could also create
comment due to this good article.
Neat blog!
Is your theme custom made or did you download it from
somewhere?
A design like yours with a few simple adjustements would really make
my blog shine. Please let me know where you got your theme.
Appreciate it
My partner and I stumbled over here
different website and thought I
might as well check things out.
I like what I see so i
am just following you. Look forward to checking
out your web page repeatedly.
Trust me, you need to create regularly. We to get
more articles similar to this one.
Hmm is anyone else encountering problems with the images
on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog.
Any feed-back would be greatly appreciated.
It’s an remarkable paragraph designed for all the internet visitors; they will
get advantage from it I am sure.
Wonderful site you have here but I was wanting to know
if you knew of any forums that cover the same topics
talked about here? I’d really like to be a part of online community where
I can get suggestions from other knowledgeable individuals that share the same interest.
If you have any suggestions, please let me know.
Thanks a lot!
Hello to every body, it’s my first pay a visit of this weblog; this web site consists of amazing and genuinely good material in support of readers.
I like the efforts you have put in this, regards for all the great blog posts.
Greetings! Very useful advice within this article! It’s the little changes that will make the biggest changes.Thanks for sharing!
It’s going to be finish of mine day, however before end I am reading this great paragraph
to increase my experience.
What’s Taking place i’m new to this, I stumbled upon this
I have found It positively useful and it has helped me out loads.
I hope to contribute & help different customers like
its helped me. Great job.
Hello! I realize this is sort of off-topic but I had to ask.
Does building a well-established blog like yours take a large amount of work?
I am completely new to running a blog but I do write in my journal on a daily basis.
I’d like to start a blog so I can easily share my
own experience and views online. Please let me
know if you have any kind of recommendations or tips
for new aspiring blog owners. Appreciate it!
Thanks for your marvelous posting! I really enjoyed reading it,
you might be a great author.I will make sure to bookmark your blog and will eventually come back from now on. I want to encourage you to definitely
continue your great posts, have a nice holiday weekend!
Great post. I was checking continuously this
blog and I’m impressed! Extremely helpful info specifically the last part 🙂 I care for such
information a lot. I was looking for this particular info for a
long time. Thank you and good luck.
Its like you read my mind! You appear to know so much
about this, like you wrote the book in it or something.
I think that you could do with a few pics to drive the message home a bit, but instead of that, this is
magnificent blog. An excellent read. I will definitely be back.
I used to be recommended this website by my cousin. I’m not sure whether or not
this submit is written by means of him as no one else understand such special approximately my
difficulty. You are wonderful! Thanks!
Hi, I read your blogs daily. Your writing style is witty, keep doing what you’re doing!