Si tu es ici c’est que toi aussi tu te questionnes sur ce fameux « métaverse ». Mais quand est-il vraiment ? Il est vrai que c’est un mot très à la mode et présent dans la bouche de nombreux responsables marketing ces derniers temps. Alors qu’est-ce que cela signifie et comme cela fonctionne ? Y’a-t-il un véritable avenir pour le marketing à travers ce métaverse ? Si tu veux la réponse à toutes tes questions, alors tu es au bon endroit !
Le métaverse qu’est-ce que c’est ?
Le métaverse est devenu populaire à travers un roman de science-fiction écrit par l’Américain Neal Stephenson en 1992. C’est la contraction de « méta » et « univers » et qui désigne donc un monde virtuel fictif connecté à internet, dans lequel on peut avoir une vie parallèle depuis chez soi et dans lequel on peut évoluer au travers d’un avatar ou hologramme. Le but étant de permettre à un utilisateur de voyager dans des espaces virtuels, d’échanger, de partager, d’apprendre ou encore de jouer avec d’autres utilisateurs.
A la place de regarder un écran comme tu es en train de le faire actuellement, le métaverse te permet de te retrouver à l’intérieur de toutes tes expériences en ligne, comme par exemple faire du shopping, rencontrer des amis, aller à un concert, voyager, remplir des documents ou tout autres activités que tu pourrais être amené à faire en ligne.
Ce métaverse utilise alors les technologies de la réalité virtuelle et de la réalité augmentée, ce qui lui a permis de pénétrer la toile et de conquérir de nombreux consommateurs.
Facebook devient Méta
Tu as d’ailleurs dû en entendre parler l’an dernier lorsque Facebook a décidé de changer de nom et de devenir « META ». Bien évidemment, l’application Facebook ainsi que le site internet et toutes les autres applications qui appartiennent à la société de Mark Zuckerbeg n’ont pas changé de nom, c’est seulement la maison-mère qui a été rebaptisé « META » : le raccourci de « métaverse ».
Le projet de Mark Zuckerberg est de créer un monde virtuel dans lequel chaque utilisateur pourra communiquer, travailler et se divertir grâce à des casques virtuels ou des smartphones.
Pour Zukerberg le métaverse représente le futur de l’internet, le successeur naturel de l’internet mobile. Il a également dévoilé un nouveau logo pour asseoir son image de marque en choisissant une variante du symbole infini à la place du symbolique pouce bleu.
Créer un nouveau monde entre le virtuel et le réel
Cette nouvelle ère du métaverse semble ne pas laisser tout le monde indifférent. Les grands amateurs du jeu Fornite ou Roblox en ont d’ailleurs déjà fait l’expérience et il semblerait que ce métaverse permette de relever de nouveaux défis en faisant la place à une toute nouvelle forme de créativité.
Aujourd’hui, chaque entreprise est en quête de proposer à ses consommateurs une expérience la plus complète qu’elle soit. Le métaverse donne alors la possibilité aux consommateurs de vivre une véritable expérience de consommation virtuelle qui par la suite peut se poursuivre dans le réel, ce qui créer un lien indéniable avec le consommateur et augmente sa fidélité et son affection envers la marque. Cette possibilité est un véritable atout pour booster l’image d’une marque mais aussi un très bon moyen de mettre en avant ses produits et services.
Certaines entreprises l’ont d’ailleurs bien compris, et ont profité de la pandémie de la Covid-19 afin de se réinventer. Leurs consommateurs ne pouvant plus se rendre en magasin, on a alors vu l’essor de la VR afin de pouvoir essayer les produits dans notre intérieur ou sur soi directement ou encore des chatbots avec des conseillers virtuels.
Comment exploiter le métaverse ?
Si le métaverse entre dans les meures alors chaque marque va devoir repenser sa stratégie de communication puisque, au travers du métaverse le consommateur n’est plus une personne physique mais une personne virtuelle. On voit d’ailleurs se développer des avatars de plus en plus réalistes, à notre image, que le consommateur peut entièrement personnaliser. C’est là où le métaverse intervient car l’objectif étant de fusionner le monde virtuel et le réel, afin d’immerger le consommateur au plus proche de la réalité, ce dernier se retrouve alors en capacité de personnaliser son avatar avec de vrais accessoires et habits de la marque, qu’il pourra ensuite commander et porter tout comme son avatar.
Des marques ont déjà tenté l’expérience
Même si le métaverse ne mets pas tout le monde d’accord, certaines marques ont fait le choix de tenter cette expérience et d’exploiter les ressources de cette nouvelle forme de marketing assez inédite. C’est le cas par exemple de Vans qui a travaillé avec des développeurs du jeu Roblox pour créer un skatepark virtuel « Vans World ». Les joueurs de Roblox se retrouvent alors dans un skatepark pour y faire des figures de skate et essayer des équipements et chaussures Vans virtuels.
Hyundai a également lancé sa première activation avec Roblox : « Hyundai Mobility Adventure », qui est un espace virtuel cette fois ci avec plusieurs plateaux permettant de présenter les produits de l’entreprise.
Du côté de la mode Longchamp a réalisé un partenariat avec Pokémon et ont sorti une édition limitée d’un sac que le consommateur retrouvait dans la boutique du jeu pour son avatar mais il avait également la possibilité de se l’acheter.
La marque Gucci a elle aussi sauté le pas et a organisé une « Gucci Garden Experience » dans laquelle les joueurs pouvaient essayer et acheter certains produits.
Dans cette ligné Ikea a surfé sur la vague, en sortant un catalogue mettant en scène les personnages et objets du jeu Nintendo : Animal Crossing, New Horizons. Jeu très en vogue dès sa sortie.
On assiste alors à une expérience interactive unique, au travers de ce jeu Roblox, dans laquelle les marques peuvent créer une expérience inédite, ce qui peut être un véritable levier d’engagement mais aussi une manière de créer un contenu innovant et plus efficace.
De l’avenir dans ce métaverse ?
Finalement, il reste encore beaucoup de chose à apprendre et à développer à propos du métaverse ! Les possibilités sont infinies et tu n’as pas fini d’être étonné par tout ce que l’on est capable de créer si l’on se penche davantage sur le sujet ! Même si certaines marques, comme j’ai pu te le montrer, ont sauté le pas il reste beaucoup de choses à faire pour mettre en place ce monde virtuel dans notre quotidien.
D’ailleurs, nous n’avons pas la réponse à de nombreuses questions sur ce sujet, même au niveau du cadre législatif, c’est un sujet qui soulève beaucoup de débats et de réflexions à ce propos.
En attendant, l’avenir du marketing dans ce métaverse s’annonce plus que passionnant et surprenant ! Une chose est sûre les marques n’ont pas fini de nous surprendre ! 😋
If you desire to improve your familiarity simply keep visiting this site and be
updated with the most up-to-date gossip posted
here.
Unquestionably believe that which you said. Your favorite
reason seemed to be on the net the easiest thing to be aware of.
I say to you, I definitely get annoyed while people think about worries that they plainly don’t
know about. You managed to hit the nail upon the top and also defined
out the whole thing without having side-effects , people can take a signal.
Will likely be back to get more. Thanks
I read this piece of writing completely about the resemblance of most up-to-date and preceding technologies, it’s
awesome article.
This information is worth everyone’s attention. When can I find
out more?
207837 391647for but another excellent informative post, Im a loyal reader to this blog and I cant stress enough how significantly valuable data Ive learned from reading your content. I really appreciate all of the hard function you put into this great blog. 405439
877393 155364I truly treasure your piece of function, Wonderful post. CHECK ME OUT BY CLICKING MY NAME!!! 711832
Quality content is the secret to attract the people to
pay a visit the website, that’s what this web page is providing.
When some one searches for his vital thing, thus he/she wants
to be available that in detail, therefore that thing is maintained over
here.
Hi are using WordPress for your blog platform? I’m new to the
blog world but I’m trying to get started and create my own. Do you require
any coding expertise to make your own blog? Any help would be greatly appreciated!
Howdy! This article couldn’t be written much better!
Reading through this post reminds me of my previous roommate!
He constantly kept talking about this. I am going to
send this information to him. Pretty sure he’s going to
have a very good read. Thank you for sharing!
Fantastic web site. A lot of helpful information here.
I’m sending it to a few buddies ans additionally sharing in delicious.
And certainly, thank you on your sweat!
Please let me know if you’re looking for a article writer for your blog.
You have some really great articles and I believe I would be a good
asset. If you ever want to take some of the load off, I’d love to write some content for your blog in exchange for a
link back to mine. Please blast me an e-mail if interested.
Regards!
I simply could not depart your site before suggesting that I really loved
the standard information an individual supply in your visitors?
Is gonna be again steadily in order to check up on new posts
First off I want to say excellent blog! I had a quick question that I’d like
to ask if you don’t mind. I was curious to find
out how you center yourself and clear your head prior to writing.
I’ve had difficulty clearing my thoughts in getting my thoughts out.
I do enjoy writing however it just seems like the first 10 to 15 minutes are wasted just trying to figure out how to begin. Any suggestions
or hints? Kudos!
Its such as you learn my thoughts! You seem to grasp so much approximately
this, such as you wrote the ebook in it or something.
I feel that you can do with a few percent to drive the message home a bit, however
other than that, this is magnificent blog. A fantastic read.
I will definitely be back.
Have you ever considered writing an e-book or guest authoring on other blogs?
I have a blog based upon on the same ideas you discuss and would
really like to have you share some stories/information. I know my subscribers
would enjoy your work. If you’re even remotely interested, feel free
to send me an e mail.
Helpful information. Lucky me I found your site by accident,
and I am stunned why this accident did not happened in advance!
I bookmarked it.
Paragraph writing is also a excitement, if
you be familiar with afterward you can write otherwise
it is difficult to write.
Appreciate this post. Let me try it out.
For latest news you have to pay a quick visit internet and on internet I found
this web page as a most excellent site for hottest updates.
you are in point of fact a good webmaster. The web site loading speed is amazing.
It sort of feels that you’re doing any distinctive trick. Moreover, The contents are masterpiece.
you have done a excellent activity on this topic!
Simply wish to say your article is as surprising. The clarity in your post is just great and i could assume you are an expert on this subject.
Well with your permission let me to grab your RSS feed to keep
up to date with forthcoming post. Thanks a million and please keep up the enjoyable work.
This is a topic that’s near to my heart…
Many thanks! Where are your contact details though?
Fantastic items from you, man. I have bear in mind your stuff previous
to and you’re just too magnificent. I really like what you have acquired here,
certainly like what you are stating and the best way by which you say it.
You’re making it entertaining and you still take care of to
stay it smart. I can not wait to read much more from you. That is really a great website.
It’s amazing for me to have a website, which is good in favor of my knowledge.
thanks admin
Hi there! This is my first visit to your blog!
We are a collection of volunteers and starting a new project
in a community in the same niche. Your blog provided us beneficial information to work on.
You have done a outstanding job!
Hi, I do think this is a great website. I stumbledupon it 😉 I am going to revisit
yet again since I book-marked it. Money and freedom is
the best way to change, may you be rich and continue to guide other people.
I would like to thank you for the efforts you have put in writing
this website. I am hoping to check out the same high-grade blog posts by you later on as well.
In truth, your creative writing abilities has encouraged me to get my
own, personal site now 😉
Nice replies in return of this difficulty with real arguments and telling everything concerning that.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add
to my blog that automatically tweet my newest twitter updates.
I’ve been looking for a plug-in like this for quite some time and was hoping maybe
you would have some experience with something like this.
Please let me know if you run into anything. I truly enjoy reading your blog
and I look forward to your new updates.
I’ve been exploring for a bit for any high-quality articles or weblog posts on this kind of area
. Exploring in Yahoo I finally stumbled upon this web
site. Studying this info So i am glad to express that I’ve a very good uncanny feeling I discovered exactly what I needed.
I most unquestionably will make sure to do not fail to remember this website and give it
a look regularly.
Usually I do not read post on blogs, however I would
like to say that this write-up very compelled me to take a
look at and do so! Your writing taste has
been amazed me. Thanks, quite great post.
Pretty! This was an extremely wonderful article.
Many thanks for supplying these details.
Heya i am for the primary time here. I found this board and
I to find It really useful & it helped me out much.
I am hoping to present something again and aid others such as you helped me.
Excellent blog! Do you have any hints for aspiring writers?
I’m hoping to start my own blog soon but I’m a little lost on everything.
Would you suggest starting with a free platform like WordPress or go for a paid option? There
are so many options out there that I’m completely confused ..
Any suggestions? Thank you!
It’s really a cool and helpful piece of information. I am glad
that you shared this useful info with us. Please stay us informed like this.
Thank you for sharing.
Wow that was unusual. I just wrote an incredibly long comment but after I clicked submit my comment didn’t appear.
Grrrr… well I’m not writing all that over again.
Anyways, just wanted to say great blog!
I am regular reader, how are you everybody? This post posted at this
web site is truly pleasant.
Hi! This post couldn’t be written any better!
Reading through this post reminds me of my previous
room mate! He always kept chatting about this. I will forward this article to him.
Pretty sure he will have a good read. Many thanks for
sharing!
At this moment I am going to do my breakfast, when having my breakfast coming again to read additional news.
Wow, this paragraph is fastidious, my younger sister is analyzing such things, so I am going to inform her.
Post writing is also a fun, if you be familiar with afterward you can write if not it is
complex to write.
Remarkable! Its actually amazing piece of writing,
I have got much clear idea regarding from this post.
Good day! This is my first visit to your blog!
We are a group of volunteers and starting a new project in a community in the
same niche. Your blog provided us beneficial
information to work on. You have done a outstanding job!
You need to be a part of a contest for one of
the highest quality blogs on the net. I am going to recommend this blog!
Heya i’m for the primary time here. I found this board and I find It truly helpful & it helped me out a lot.
I am hoping to provide something back and aid others such
as you helped me.
Thanks very nice blog!
I was able to find good information from your blog articles.
Excellent post. Keep posting such kind of info on your page.
Im really impressed by your site.
Hello there, You’ve performed a great job. I’ll certainly digg it and in my view suggest to my friends.
I’m confident they’ll be benefited from this site.
I always used to read article in news papers but now
as I am a user of web therefore from now I am using net for content, thanks to
web.
My spouse and I stumbled over here different website and thought I
should check things out. I like what I see so i am just
following you. Look forward to looking over your web page yet again.
I think that is one of the so much vital info for me. And i am happy
studying your article. However wanna commentary on some general
issues, The web site taste is wonderful, the articles is really
nice : D. Just right task, cheers
Hi, I do believe this is a great website. I stumbledupon it 😉 I will come back yet again since i have book marked it.
Money and freedom is the best way to change, may you be
rich and continue to guide other people.
Wow that was strange. I just wrote an really long comment but after I clicked
submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say wonderful blog!
Your style is really unique compared to other folks I
have read stuff from. Many thanks for posting
when you have the opportunity, Guess I’ll just book mark this blog.
I was wondering if you ever considered changing the page layout of your site?
Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people could
connect with it better. Youve got an awful lot
of text for only having 1 or two pictures. Maybe you could space it out better?
When some one searches for his required thing, therefore he/she wants to be available that in detail, therefore
that thing is maintained over here.
Greetings! Quick question that’s completely off topic. Do you know how
to make your site mobile friendly? My web site looks weird when browsing
from my iphone4. I’m trying to find a theme or plugin that might be able to fix
this issue. If you have any recommendations, please share.
Appreciate it!
I’m now not positive the place you are getting your info, however great topic.
I must spend a while learning much more or working out more.
Thank you for magnificent info I was looking for this
information for my mission.
You actually make it seem so easy with your presentation but I find this topic to be actually something that
I think I would never understand. It seems too complex and
very broad for me. I am looking forward for your next post, I will try to
get the hang of it!
871818 393475You completed several very good points there. I did specific searches on the issue and located many men and women go in conjunction with along together with your blog. 17049
I like the valuable info you provide in your articles.
I will bookmark your weblog and check again here frequently.
I’m quite sure I will learn many new stuff right here!
Best of luck for the next!
Hi there, of course this article is in fact pleasant and I have learned lot
of things from it concerning blogging. thanks.
Precios de medicamentos en Francia Egis Lessen farmaci senza necessità di prescrizione medica a Palermo
donde comprar medicamentos de forma segura Pensa
Aalst acquistare farmaci senza prescrizione medica a
Palermo
I visited multiple blogs however the audio feature for audio songs current at this web site is really wonderful.
как умер осман 2, самый могущественный султан османской империи aabb генотипі бар өсімдік гаметасы, биотехнология обьектілері
бирки для украшений, бирки астана импульс пен энергияның сақталу
заңы, импульстің сақталу
заңы
брендовые часы мужские оригинал, швейцарские часы казахстан буын үндестігіне бағынған сөздер, буын үндестігіне бағынатын сөздер мысал жаңа журналистика, қазақстандағы журналистика
хабарлы сөйлем ерекшелігі