En 2019, Amazon lance un nouveau badge écologique sur son site web, qui, selon l’entreprise, « vous aidera à découvrir et à acheter des produits plus durables ». Pourtant, le badge « Climate Pledge Friendly » a été attribué à toute sorte de produits, des piles à usage unique aux lingettes jetables.
S’agit-il donc d’un nouvel exercice de blanchiment écologique de la part d’Amazon ?
Les acheteurs d’Amazon peuvent désormais rechercher des articles « Climate Pledge Friendly ». Cela permet d’identifier les produits vendus sur le site qui bénéficient de certifications tierces, du commerce équitable à GOTS (Global Organic Textile Standard) en passant par Rainforest Alliance et FSC.
Toutefois, à côté de certaines marques plus éthiques, un large éventail de produits peu respectueux de l’environnement ont reçu le badge « Climate Pledge Friendly ». La plupart d’entre eux n’ont en fait été certifiés que par la propre accréditation « Compact by Design » d’Amazon.
“Compact by Design » certifie les produits pour l’utilisation « efficace » de l’emballage, au lieu de considérer la durabilité de l’article lui-même. Ethical Consumer a découvert que les articles certifiés dans le cadre de ce programme contenaient des ingrédients nuisibles à l’environnement, de l’huile de palme provenant de sources non durables à la viande issue de l’élevage industriel.
Un grand nombre des articles approuvés étaient aussi polluants, comme les bandes de blanchiment des dents et les masques de beauté pour visage qui sont emballés individuellement, les lingettes nettoyantes etc..
Le géant du commerce en ligne a déjà été contraint de retirer le badge de durabilité de certains produits comme des lingettes jetables et d’autres produits après qu’ils aient étaient remis en questions par les utilisateurs et les critiques. La société a affirmé qu’elle avait attribué l’accréditation à ces articles par erreur. La gamme de produits véritablement éligible à la certification est donc assez limitée, ce qui en dit beaucoup sur le modèle économique d’Amazon.
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