Alors l’article d’aujourd’hui va parler de duvet et de mannequins souriantes donc j’espère que vous êtes prêts pour ce chamboulement ! Les marques cherchent constamment à innover pour se différencier des autres entreprises et répondre toujours plus précisément aux besoins des consommateurs. Les innovations sont notables dans tous les domaines ; l’agro-alimentaire, la mode, le secteur financier, l’automobile et j’en passe !
Tommy Hilfiger : diversité à la Fashion Week
Pour sa première Fashion Week à Paris, le couturier américain Tommy Hilfiger a présenté le 2 mars dernier sa collection printemps-été événement « TommyNow » en collaboration avec Zendaya au théâtre des Champs Élysées. Il s’est inspiré du défilé de 1973, « la Bataille de Versailles » où des hauts couturiers français et des designers américains avaient été invités à défiler aux côtés des créateurs français sous forme de battle. Ils ont clairement pas dû s’ennuyer ce jour-là ! Le couturier a déclaré que le défilé « mêlera notre héritage américain, la confiance et l’optimisme de Zendaya et les éléments emblématiques de la ville pour un défilé vraiment inoubliable”. Et pour le coup, c’était assez réussi !
L’originalité du défilé résidait dans la bonne humeur qui s’en dégageait car contrairement à d’autres défilés plus « classiques », ici les mannequins étaient très souriantes (oui c’est rare …!), certaines défilaient en dansant, le tout sur une musique très rythmée et sur un podium haut en couleurs ! Hilfiger a aussi fait le pari réussi de mettre à l’honneur la diversité en sélectionnant des mannequins de toutes tailles ainsi qu’en invitant la mannequin et chanteuse Jamaïcaine Grace Jones, icône des années 80. Le défilé a énormément plu au public car, on peut le dire, il se différenciait des défilés que l’on peut voir d’habitude. Selon certaines personnalités invitées, il pouvait presque être perçu comme une fête plutôt qu’un défilé.
Tommy Hilfiger s’est aussi démarqué en proposant le système innovant du “see now, buy now”. Le quoi vous vous dites ? Cela permet en fait au couturier de mettre en vente sa collection prêt-à-porter aussitôt après le défilé et non plus 15 ans plus tard (bon j’exagère c’est six mois en fait) comme cela se fait depuis toujours. Le but étant de satisfaire plus efficacement et plus rapidement les besoins des clients qui peuvent directement acheter les pièces qu’ils ont repéré sur le catwalk, à condition d’avoir les moyens bien sûr ! Du coup, si vous vouliez éviter les achats impulsifs, bah c’est un peu raté ! (certes, encore faut-il être invité au défilé !)
Patagonia : une marque engagée depuis ses débuts
Patagonia est une entreprise californienne créée en 1972. Depuis ses débuts, l’entreprise est extrêmement sensibilisée aux problèmes environnementaux et reverse 1% de son chiffre d’affaires à des organisations non gouvernementales se consacrant à la protection de l’environnement. Elle commercialise des vêtements de sport de montagne et de surf éco-conçus et innove sans cesse en n’utilisant que du coton biologique ou des matières recyclées.
L’objectif de la marque est de faire réfléchir sur l’hyper-consommation, notamment en publiant dans le New-York Times une page de publicité, dont le visuel est repris en page d’accueil de son site internet : « Don’t buy this jacket ». A travers ce message, Patagonia souhaite amener les consommateurs vers un mode de consommation plus responsable et durable en achetant que ce qui est nécessaire, en réutilisant au maximum les produits ou en les réparant ou recyclant. Une démarche plutôt cool et engagée donc !
La marque innove aussi dans le domaine du sommeil. Après 45 ans de développement, elle a sorti en 2017 un duvet. Bon pas super sexy de parler de duvet mais au moins c’est original ! Pour votre information, le fameux duvet offre une efficacité thermique exceptionnelle et est fait en plumes d’oie dont le traçage est assuré par l’organisation NSF International de la ferme de ponte à l’usine de confection afin de garantir qu’il provient d’oiseaux qui n’ont pas été gavés ou plumés à vif (oui oui ça existe…). Il n’y a pas de coutures pour éviter l’infiltration d’air froid et cela maintient en plus le duvet en place quelle que soit la position dans laquelle vous dormez. Bref, après cette belle description, vous aurez compris que c’est un duvet qui est fait pour durer et pas un que l’on va jeter après 2 étés au camping ou 3 hivers à la montagne. Par contre accrochez-vous bien, on a intérêt à bien y dormir dedans car les prix vont de 320€ à 580€ ! Mais les adeptes de la marque, qui sont très attachés à ses valeurs comme par exemple la traçabilité des matériaux et le bien-être animal, restent toujours fidèles aux nouveaux produits.
Carrefour : #Amène ton contenant
Pour amorcer une démarche de transition alimentaire, Carrefour a décidé de lancer la campagne Act For Food en s’inscrivant pleinement dans un mouvement éco-responsable. La marque a crée 13 actes pour engager les consommateurs dans leur consommation. Ces actes vont du bio Français 100% accessible à la suppression de l’usage des pesticides en passant par la traçabilité et la lutte contre le gaspillage. Je vais vous épargner toute la liste (ouf !) donc si vous voulez voir les 13 engagements, c’est par ici : https://www.carrefour.fr/engagements/act-for-food
A travers cette campagne, la marque a notamment lancé une opération de réduction des emballages en donnant la possibilité aux consommateurs de venir se faire servir en magasin avec leurs propres contenants. Les clients doivent donc simplement apporter des contenants adaptés, transparents, propres, secs et avec leurs couvercles, les faire identifier à l’entrée ou à l’accueil du magasin et finalement les proposer aux hôtes et hôtesses des stands traditionnels (boucherie, traiteur, poissonnerie…). Une fois pesés, les produits sont étiquetés entre le couvercle et le contenant. Franchement, c’est pas trop compliqué et ça vous évite d’avoir 36000 emballages qui s’entassent chez vous #ramenetontup. Pour l’instant, seuls les rayons qui disposent de personnel sont concernés mais peut-être que bientôt les rayons fruits et légumes seront concernés par l’action… à suivre donc !
N’hésitez pas à lire les autres articles sur les marques dans notre rubrique brand’storming !
https://gnitekram.fr/brandstorming/
Magali Combes
860511 205719quite great post, i certainly really like this exceptional internet site, keep on it 348860
Hi to all, how is everything, I think every one is getting more
from this website, and your views are good designed for new users.
asmr 0mniartist
You made some really good points there. I looked on the net
for more info about the issue and found most people will go along with your views on this web
site. asmr 0mniartist
I couldn’t refrain from commenting. Well written! asmr 0mniartist
Having read this I believed it was really enlightening.
I appreciate you taking the time and energy to put this short article together.
I once again find myself spending way too much time both reading
and posting comments. But so what, it was still worth it! asmr 0mniartist
I was pretty pleased to discover this website. I want to to thank you for
ones time due to this wonderful read!! I definitely enjoyed every little
bit of it and I have you saved to fav to look at
new things in your website. 0mniartist asmr
money fast
[url= »http://paydayloanusaone.com/? »]pay day [/url]
Pretty nice post. I just stumbled upon your weblog and wished to say that I’ve really enjoyed browsing your blog posts.
After all I’ll be subscribing to your rss feed and I hope you
write again very soon!
Hey there! I simply want to give you a big thumbs up for the excellent
info you have got here on this post. I will be coming back to your web site for more soon.
I loved as much as you’ll receive carried out right here.
The sketch is attractive, your authored material stylish.
nonetheless, you command get bought an impatience over that you wish be delivering the following.
unwell unquestionably come further formerly again since exactly the same nearly
very often inside case you shield this increase.
Currently it looks like WordPress is the top blogging platform out there
right now. (from what I’ve read) Is that what you’re using on your
blog?
tinder online , how to use tinder
[url= »http://tinderentrar.com/? »]tinder sign up [/url]
This is really interesting, You’re a very skilled blogger.
I have joined your feed and look forward to
seeking more of your great post. Also, I’ve shared your
website in my social networks!
whoah this weblog is fantastic i really like reading your
articles. Keep up the good work! You realize, lots of persons are hunting
round for this information, you could help them greatly.
I am really impressed with your writing skills as well as with
the layout on your blog. Is this a paid theme or
did you customize it yourself? Anyway keep up the excellent quality writing, it’s rare to see a great blog
like this one nowadays.
I think everything published was actually
very logical. But, think about this, suppose you typed a catchier post title?
I ain’t suggesting your content isn’t good, however
suppose you added a headline to possibly grab a person’s attention? I
mean Les marques innovantes : l'exemple de Carrefour,
Hilfiger et Patagonia is a little plain. You might peek at Yahoo’s front page and
note how they create news titles to grab viewers to click. You
might add a related video or a related pic or two to get people interested about everything’ve
written. In my opinion, it would bring your posts
a little livelier.
You actually make it appear so easy with
your presentation however I to find this topic to be actually something which I believe I might by no
means understand. It sort of feels too complicated and extremely broad for me.
I’m taking a look ahead for your subsequent put up, I will attempt to
get the cling of it!
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these Second Life websites and blogs
This was great! I would like you to clean up all this spam though
scoliosis
Very good info. Lucky me I recently found your website
by chance (stumbleupon). I’ve bookmarked it for later!
scoliosis
scoliosis
I all the time used to study piece of writing in news papers but
now as I am a user of internet thus from now I am using net for articles, thanks to web.
scoliosis
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these second life websites and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
dating sites
I was recommended this blog by my cousin. I am not sure whether this post is written by him as
nobody else know such detailed about my trouble. You’re incredible!
Thanks! free dating sites
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these Second Life authors and blogs
I used to be suggested this blog through my cousin. I am no longer sure whether this submit is written by means
of him as nobody else know such certain about my difficulty.
You are amazing! Thanks!
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these Second Life articles and blogs
It’s remarkable in support of me to have a site, which is beneficial in support of my
experience. thanks admin
Howdy! I know this is somewhat off topic but I was wondering if
you knew where I could locate a captcha plugin for my
comment form? I’m using the same blog platform as yours and I’m having difficulty
finding one? Thanks a lot!
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
331325 837873camping have been the very best activity that we can have during the summer, i love to roast marshmallows on a campfire` 948847
I read this article completely about the comparison of
newest and preceding technologies, it’s amazing article.
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these Second Life articles and blogs
Greetings from California! I’m bored to tears at
work so I decided to check out your website on my iphone during lunch break.
I love the info you present here and can’t wait to take a
look when I get home. I’m surprised at how quick your blog loaded on my cell phone ..
I’m not even using WIFI, just 3G .. Anyhow, amazing
blog!
This excellent website really has all the information I needed about this subject and didn’t know who to ask.
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs
Thank you for some other excellent article.
Where else may just anyone get that type of info in such a perfect approach of writing?
I have a presentation next week, and I am at the look for such information.
I like the helpful info you supply on your articles. I’ll bookmark your weblog
and check again here frequently. I am relatively
sure I’ll learn a lot of new stuff right here! Best of luck for the following!
This was great! I would like you to clean up all this spam though
Hello there! This is my 1st comment here so I just wanted to give a quick shout out and tell you I really enjoy reading through your articles.
Can you suggest any other blogs/websites/forums that cover the same subjects?
Thanks for your time!
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs
This was awesome! I would like you to clean up all this spam though
This was great! I would like you to clean up all this spam though
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these second life articles and blogs
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life articles and blogs
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs
Thanks for any other fantastic article. Where else may
just anyone get that type of information in such a perfect manner of writing?
I have a presentation subsequent week, and I’m on the look for such info.
Peculiar article, just what I was looking for.
Hi there mates, how is all, and what you would like to say about this post, in my
view its in fact remarkable designed for me.
Thanks on your marvelous posting! I quite enjoyed reading it, you are a great author.
I will remember to bookmark your blog and will come back from now on. I want to
encourage you to ultimately continue your great job, have a
nice morning!
After I originally left a comment I seem to have clicked
on the -Notify me when new comments are added- checkbox and now every time a comment is
added I recieve four emails with the same comment.
Is there an easy method you can remove me from that
service? Thanks!
Hello! Do you know if they make any plugins to protect against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?
I was recommended this website by my cousin. I’m not sure whether this post is written by him as nobody else know such detailed about my difficulty.
You are amazing! Thanks!
Thank you for any other magnificent post. Where
else may anyone get that kind of information in such an ideal means of
writing? I have a presentation next week, and I’m on the look for such
info.
I’m not sure where you are getting your info, but good topic.
I needs to spend some time learning more or understanding more.
Thanks for fantastic info I was looking for this
info for my mission.
You are so cool! I don’t believe I’ve read a single thing like this
before. So great to find another person with a few original thoughts on this subject matter.
Really.. many thanks for starting this up. This web site is something that
is needed on the web, someone with a bit of originality!
I am genuinely thankful to the owner of this website who has shared this
fantastic post at at this place.
Howdy! I realize this is kind of off-topic but I had to ask.
Does managing a well-established blog like yours
take a large amount of work? I am brand new to writing a blog however I do
write in my diary everyday. I’d like to start a blog so I will be able
to share my experience and views online. Please let me know if you have any suggestions or tips for
new aspiring bloggers. Appreciate it!
559740 86185really good post, i truly love this internet site, keep on it 134343
Good day! Do you use Twitter? I’d like to follow you if that would be
okay. I’m absolutely enjoying your blog and look forward to new updates.
Greetings! Very useful advice in this particular article!
It is the little changes that will make the biggest changes.
Many thanks for sharing!
Remarkable! Its actually awesome paragraph, I have got much clear idea about from this paragraph.
continuously i used to read smaller articles or reviews which as well clear their motive, and that is also happening with
this paragraph which I am reading here.
We absolutely love your blog and find a lot of your
post’s to be exactly what I’m looking for. Does one offer guest writers to write content for you personally?
I wouldn’t mind publishing a post or elaborating on a lot of the subjects you write
about here. Again, awesome weblog!
Good day! I know this is somewhat off topic but I was wondering if you knew where I could find a captcha plugin for my
comment form? I’m using the same blog platform as yours and I’m having problems finding one?
Thanks a lot!
I am regular visitor, how are you everybody? This paragraph posted at this website is actually fastidious.
Hello there! I could have sworn I’ve been to this web site before but after going through a few of the posts I realized it’s new to
me. Regardless, I’m definitely delighted I came across it and I’ll be book-marking it
and checking back regularly!
Amazing blog! Is your theme custom made or did you
download it from somewhere? A design like yours with a few
simple tweeks would really make my blog shine. Please let me know
where you got your theme. Cheers
Hello, Neat post. There’s a problem with your web site in internet explorer, may test this?
IE nonetheless is the market chief and a large section of people will omit your fantastic writing due to this problem.
I have read so many posts about the blogger lovers except this piece of writing is actually
a nice post, keep it up.
Awesome post.
Appreciate the recommendation. Will try it out.
Hi, yup this piece of writing is truly good and I have learned lot of
things from it about blogging. thanks.
Thanks for any other fantastic article. The
place else may just anyone get that type of
information in such a perfect way of writing?
I have a presentation subsequent week, and I am
on the search for such info.
My brother recommended I would possibly like this web site.
He used to be totally right. This put up truly made my day.
You cann’t consider simply how much time I had spent for this information! Thank you!
Have you ever considered about adding a
little bit more than just your articles? I mean, what you say is valuable and all.
Nevertheless think of if you added some great visuals or video clips to give your
posts more, « pop »! Your content is excellent but with pics and clips, this website could undeniably be one of
the best in its niche. Good blog!
Excellent post. I was checking constantly this blog and I am
impressed! Extremely helpful info specially the last part 🙂 I care for such info much.
I was looking for this particular information for a very long time.
Thank you and best of luck.
These are genuinely fantastic ideas in concerning blogging.
You have touched some nice factors here. Any way keep up wrinting.
Hey there! Do you know if they make any plugins to assist
with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success.
If you know of any please share. Many thanks!
Thank you for some other informative website.
The place else may just I am getting that kind of info written in such an ideal method?
I’ve a undertaking that I am just now operating on, and I have been on the glance out for such information.
There’s certainly a lot to know about this topic.
I really like all the points you made.
I think that everything said was actually very logical.
But, what about this? suppose you were to write
a killer headline? I mean, I don’t want to tell you how to run your website, however what if you added a headline
to possibly grab a person’s attention? I mean Les marques innovantes : l'
exemple de Carrefour, Hilfiger et Patagonia is a little plain. You ought to glance at Yahoo’s front page and watch how they create article titles to get
viewers to open the links. You might add a related video or a
picture or two to get readers excited about what you’ve got
to say. Just my opinion, it would make your blog a little bit more
interesting.
Aw, this was an incredibly nice post. Taking
the time and actual effort to generate a good article… but what can I say… I procrastinate a lot and never manage
to get anything done.
Aw, this was an exceptionally nice post. Taking a few minutes and actual effort to make a superb article…
but what can I say… I put things off a whole lot and never seem to
get anything done.
It’s great that you are getting ideas from this
paragraph as well as from our dialogue made
at this place.
I visited multiple web pages but the audio quality for audio songs current at this site is in fact
fabulous.