Avoir du style tout en misant sur l’écologie, l’éthique et le made in France local, c’est possible. Balzac en a fait son cheval de bataille : proposer des pièces tendances sans oublier son empreinte sur la planète. Nul besoin de traverser la planète pour trouver de belles matières écolos et confectionner les vêtements, tout se trouve parfois à portée de main. Pour être à la pointe de la mode sans compromettre les ressources de la planète, nous vous en disons plus sur Balzac.
Une mode écologique
« Une mode plus responsable », c’est la promesse tenue par la grande marque de prêt à porter Balzac. Conscient que le monde de la mode est l’un des secteurs le plus polluants au monde, il est grand temps de changer son mode de production. Et cela commence par le choix des matières. Les matériaux est un choix essentiel dans la création des collections : c’est pourquoi ces dernières sont composées à 73% de références en matières naturelles (coton conventionnel ou issu de l’agriculture biologique, lin, laine etc.) et uniquement de 3% de références en matières synthétiques (un bon début qui ne demande qu’à être amélioré). Cette année, la marque a également définitivement supprimé la viscose conventionnelle remplacée entre autres par du Lyocell, une matière biodégradable tout aussi agréable à porter. Leur démarche concerne aussi les accessoires, leur production de maroquinerie est uniquement en cuir biodégradable et (tanné végétalement), afin de proposer des modèles toujours plus tendances et responsables !
Une mode éthique et locale
Quoi de plus révoltant que de regarder une étiquette où sont inscrits « made in China », « made in Bengladesh », « made in Vietnam ». Les vêtements traversent la planète et ont bien plus voyagé que la plupart d’entre nous ! Face à constat effarant, Balzac a renforcé ses usines en Union Européenne : en 2018, 98% de leurs quantités ont été produites en Union Européenne, ce qui garantit un environnement de travail sain tout en limitant leur empreinte carbone. Afin de valoriser l’artisanat et le « Made in France », c’est 35% de nos bijoux de mars qui sont fabriqués dans leurs ateliers locaux en Île-de-France.
Et parce que la mode peut aussi être durable
Balzac privilégie des pièces indémodables, durables et capables de traverser les saisons sans que la tentation de jeter votre petit pull ne puisse même effleurer votre esprit. Inspirées du mouvement “slow fashion”, leur nouvelle ligne directrice est : “Plus de qualité, pour moins de consommation”. La marque conseille également de faire des dons si l’on souhaite se séparer de l’une de ses pièces. Quant au niveau de leur production, ils privilégient la réutilisation de matériaux recyclés. Dans une optique “zéro gâchis” et écologique, ils proposent même d’offrir une nouvelle vie à leurs anciennes collections, et de réutiliser les tissus pour créer de nouveaux modèles, toujours à la pointe de la mode.
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