Qu’est-ce que la vidéo 360° ?
Appelée aussi vidéo immersive, elle permet de téléporter le public dans un autre univers et de l’immerger dans celui-ci. Elle peut être utilisée pour faire visiter un lieu, développer sa marque employeur ou encore pour convaincre sur un nouveau projet… Elle va être de plus en plus utilisée par les entreprises et être de plus en plus visionnée par les foyers.
Comment créer une vidéo 360° ?
Pour réaliser ce type de vidéo, il y a deux solutions :
- Soit il faut créer un univers totalement virtuel grâce à la modélisation et à l’animation.
- Soit il faut réaliser un tournage à l’aide de caméra 360°, et on peut se réjouir car le matériel devient de plus en plus accessible au niveau du budget. Mais c’est surtout l’organisation du tournage qui nécessite des compétences et de la rigueur.
Il existe également une plateforme 100% Française : France immersive, qui est impliquée dans le domaine de la vidéo 360°. Je vous conseille d’aller y jeter un œil.
Pourquoi prendre en compte la vidéo 360° dans sa stratégie marketing ?
- L’augmentation permanente de l’audience
Depuis 2017, on compte environ 10 millions de ventes des casques de réalité virtuelle (VR) chaque année.
Selon le cabinet Counterpoint, ce chiffre pourrait décupler en quatre ans, passant de 11 millions d’unités en 2021 à 105 millions en 2025. Cette augmentation s’explique notamment par la grande amélioration des casques sur le marché et également de l’arrivée d’Apple sur celui-ci. De plus, les vidéos 360° peuvent être lues sur les lecteurs vidéo comme Youtube, Facebook ou Viméo, ce qui augmente considérablement l’accès à ce type de contenu car il n’est plus obligatoire de posséder un casque VR pour regarder une vidéo 360°. Cette accessibilité permet également de lire des vidéos sur différents supports, que ce soit le smartphone, l’ordinateur ou encore la tablette.
- Un excellent moyen pour augmenter l’engagement
La vidéo est le moyen idéal pour toucher son audience et les marques en sont bien conscientes. On compte environ 400 heures de vidéo ajoutées chaque minute dans le monde, il est donc de plus en plus dur de faire ressortir sa vidéo parmi ce grand volume. La vidéo 360° va être un moyen de se démarquer par rapport aux vidéos classiques et va générer plus d’engagement pour les ventes, les formations ou plus largement le divertissement.
- La diminution des barrières à l’entrée
On constate une plus grande démocratisation de ces caméras, notamment avec l’apparition des caméras 360° « Grand Public », de logiciels de montages vidéo spécifiques et la possibilité de diffuser sur de multiples plateformes. Il est de plus en plus facile de se lancer dans les projets 360°.
Les limites de la vidéo 360°
Tout d’abord, tous les sujets ne sont pas adaptés à ce format. Il est très important de s’interroger sur la pertinence de réaliser une vidéo 360°. Par exemple, si c’est pour filmer une interview, et qu’il ne se passe rien sur les côtés alors il n’est pas utile d’en faire une vidéo 360°.
En résumé, si c’est pour filmer une action précise et que la vidéo classique est suffisante il n’est pas nécessaire de se lancer dans un projet 360°. Elle reste un moyen de communication exceptionnel sur lequel il faut bien réfléchir à son intérêt par rapport à son objectif.
Hi there to every one, the contents present at this site are in fact amazing for people experience, well, keep up the nice work fellows.
It’s appropriate time to make some plans for the future and
it is time to be happy. I’ve read this post and
if I could I desire to suggest you few interesting things or suggestions.
Perhaps you can write next articles referring to this article.
I wish to read more things about it!
We stumbled over here coming from a different web page and thought I
might check things out. I like what I see so now i’m following you.
Look forward to looking over your web page repeatedly.
It’s very straightforward to find out any topic
on web as compared to books, as I found this paragraph at this web page.
Hi this is kind of of off topic but I was wondering if
blogs use WYSIWYG editors or if you have to manually code with HTML.
I’m starting a blog soon but have no coding skills so I wanted
to get advice from someone with experience. Any help would be
greatly appreciated!
This post is incredibly beautiful.
382126 280885Aw, it was an extremely excellent post. In thought I would like to set up writing comparable to this moreover – taking time and actual effort to create a really excellent article but exactly what do I say I procrastinate alot and also no indicates manage to go done. 978864
201407 562785Yay google is my king helped me to discover this great internet site ! . 628792
It’s very trouble-free to find out any matter on net
as compared to books, as I found this paragraph at
this site.
Hello there! Would you mind if I share your blog with my myspace
group? There’s a lot of folks that I think would really appreciate your content.
Please let me know. Thank you
Howdy! This blog post could not be written any better!
Looking at this article reminds me of my previous roommate!
He always kept preaching about this. I am going to forward this article
to him. Fairly certain he’s going to have a great read.
I appreciate you for sharing!
Hey! This is my first visit to your blog! We are a group of volunteers
and starting a new project in a community in the same
niche. Your blog provided us useful information to work on. You have done a extraordinary job!
Asking questions are really fastidious thing if you are
not understanding anything completely, however this piece of writing gives nice understanding even.
Howdy! This post could not be written any better!
Reading this post reminds me of my good old room mate!
He always kept talking about this. I will forward this page to him.
Pretty sure he will have a good read. Thanks for
sharing!
It’s appropriate time to make a few plans for the
future and it is time to be happy. I have learn this put up and if I may just I want to suggest you some interesting things or tips.
Perhaps you could write next articles referring to this article.
I desire to read more issues approximately it!
My partner and I stumbled over here different website
and thought I might check things out. I like what I see so now i’m following you.
Look forward to looking over your web page for a second time.
I’m really impressed with your writing skills as well as with the layout on your blog.
Is this a paid theme or did you modify it yourself?
Either way keep up the nice quality writing, it is rare to see
a great blog like this one these days.
I do not know whether it’s just me or if perhaps everybody else encountering issues
with your blog. It looks like some of the text on your posts are running off the screen. Can someone else please provide feedback and let me know if this is happening to them too?
This could be a problem with my internet browser because I’ve had this happen before.
Cheers
My brother suggested I may like this blog. He was once totally right.
This post truly made my day. You can not imagine just how so much time
I had spent for this information! Thanks!
Greetings! Very useful advice in this particular article!
It is the little changes that make the most important
changes. Thanks for sharing!
Howdy just wanted to give you a quick heads up. The text in your post seem to be running off
the screen in Ie. I’m not sure if this is a formatting issue or something to do with browser compatibility
but I thought I’d post to let you know. The layout look great though!
Hope you get the problem solved soon. Kudos
Hello there I am so grateful I found your blog, I really found you by mistake, while I was looking on Yahoo for something else, Regardless I am here now and would just like to say thank you for
a fantastic post and a all round exciting blog (I
also love the theme/design), I don’t have time to read through it all at the minute
but I have book-marked it and also added in your RSS feeds,
so when I have time I will be back to read a great deal more, Please
do keep up the superb work.
A person necessarily lend a hand to make seriously articles I might state.
This is the very first time I frequented your web page and up to
now? I surprised with the research you made to create this actual post incredible.
Great job!
bookmarked!!, I like your website!
This is really interesting, You’re a very skilled blogger.
I have joined your feed and look forward to seeking more of your excellent post.
Also, I’ve shared your web site in my social networks!
Hello there! Would you mind if I share your blog with my zynga group?
There’s a lot of people that I think would really enjoy your
content. Please let me know. Many thanks
My family all the time say that I am killing my time here at net, but I know
I am getting familiarity every day by reading such good articles or reviews.
This site was… how do you say it? Relevant!! Finally I have found something which
helped me. Thank you!
Every weekend i used to pay a quick visit this site, for the reason that i wish for enjoyment, since this this website conations truly nice funny information too.
Can I simply just say what a relief to uncover somebody who actually understands what they are talking about over the internet.
You definitely understand how to bring a problem to light and make
it important. More people really need to check this out and understand
this side of your story. It’s surprising you aren’t more popular given that
you certainly have the gift.
Hello just wanted to give you a quick heads up.
The text in your article seem to be running off the
screen in Chrome. I’m not sure if this is a format issue or something to do with internet browser compatibility but
I figured I’d post to let you know. The design look great though!
Hope you get the problem resolved soon. Kudos
Thanks for your marvelous posting! I really enjoyed reading it, you
might be a great author.I will be sure to bookmark your blog and will often come back at some point.
I want to encourage you continue your great work,
have a nice evening!
Undeniably believe that which you stated.
Your favorite reason seemed to be on the internet the easiest thing to be aware of.
I say to you, I certainly get annoyed while people think
about worries that they plainly do not know about.
You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people could take
a signal. Will likely be back to get more.
Thanks
Thank you for the good writeup. It in fact was a amusement account it.
Look advanced to more added agreeable from you! By the way, how could we communicate?
Fantastic post however , I was wanting to know if you could
write a litte more on this subject? I’d be very grateful if you could elaborate a little bit more.
Cheers!
Why visitors still use to read news papers when in this technological world all is
existing on web?
Hi there! I could have sworn I’ve been to your blog before
but after browsing through many of the posts I realized it’s new to me.
Anyways, I’m certainly pleased I discovered
it and I’ll be book-marking it and checking back often!
Hello Dear, are you genuinely visiting this website regularly, if so afterward
you will absolutely get nice experience.
Hi it’s me, I am also visiting this site on a regular basis,
this web page is in fact good and the visitors are truly sharing pleasant thoughts.
Hi there! I just wanted to ask if you ever have any problems with hackers?
My last blog (wordpress) was hacked and I ended up losing several
weeks of hard work due to no data backup. Do you have
any solutions to stop hackers?
hey there and thank you for your info – I have definitely picked up something new from right here.
I did however expertise several technical issues using
this web site, since I experienced to reload the website
many times previous to I could get it to load properly.
I had been wondering if your web host is OK? Not that I’m complaining, but slow loading instances
times will very frequently affect your placement in google and could damage
your quality score if advertising and marketing with Adwords.
Well I am adding this RSS to my e-mail and could look out for a lot more of your
respective exciting content. Ensure that you update this again soon.
What’s up friends, its impressive post on the topic of cultureand completely explained,
keep it up all the time.
Great delivery. Solid arguments. Keep up the amazing
work.
Nice post. I was checking continuously this blog and I’m
impressed! Very helpful information specifically the last part 🙂 I care for such info much.
I was seeking this particular information for a long
time. Thank you and good luck.
you’re in point of fact a just right webmaster.
The website loading pace is amazing. It kind of feels that you’re doing any unique trick.
Also, The contents are masterwork. you’ve performed a excellent job on this topic!
My programmer is trying to persuade me to move to .net from PHP.
I have always disliked the idea because of the expenses.
But he’s tryiong none the less. I’ve been using WordPress on a
variety of websites for about a year and am worried about switching to another platform.
I have heard very good things about blogengine.net. Is there a
way I can transfer all my wordpress content into it?
Any kind of help would be really appreciated!
I’m not sure where you are getting your information, but great topic.
I needs to spend some time learning more or understanding more.
Thanks for magnificent info I was looking for this info for
my mission.
Amazing blog! Do you have any hints for aspiring writers?
I’m planning to start my own blog soon but I’m a little lost on everything.
Would you recommend starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m completely
confused .. Any ideas? Kudos!
I think this is one of the most significant info for me. And i’m
glad reading your article. But want to remark on some general things, The
web site style is great, the articles is really excellent
: D. Good job, cheers
Great delivery. Great arguments. Keep up the great work.
Every weekend i used to pay a quick visit this web page, because i want enjoyment, as this this website conations genuinely nice funny material
too.
Hey there! Someone in my Facebook group shared this website with us so I came to check it out.
I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers!
Superb blog and wonderful design.
Hey! Do you use Twitter? I’d like to follow you if
that would be ok. I’m absolutely enjoying your blog
and look forward to new posts.
I simply couldn’t go away your web site prior to suggesting that I extremely
enjoyed the standard information a person provide in your guests?
Is gonna be back continuously to investigate cross-check new posts
Howdy, i read your blog from time to time and i own a similar one and i
was just curious if you get a lot of spam comments?
If so how do you stop it, any plugin or anything you
can advise? I get so much lately it’s driving me crazy so
any support is very much appreciated.
Greetings! This is my 1st comment here so I just wanted to
give a quick shout out and say I truly enjoy reading your posts.
Can you suggest any other blogs/websites/forums that deal with the same subjects?
Thanks a ton!
I’d like to thank you for the efforts you have put in penning this blog.
I am hoping to see the same high-grade blog posts by you in the
future as well. In fact, your creative writing abilities has
encouraged me to get my own blog now 😉
Good day! This is kind of off topic but I need some guidance from an established blog.
Is it difficult to set up your own blog? I’m not very techincal
but I can figure things out pretty quick. I’m thinking about creating my own but
I’m not sure where to begin. Do you have any tips or suggestions?
Appreciate it
I am actually thankful to the holder of this website who has
shared this wonderful post at here.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
241606 785408hi and thanks regarding the certain post ive genuinely been searching regarding this kind of information online for sum time these days hence thanks a lot 694853