L’impact du numérique est un sujet d’attention croissant. Le numérique représente aujourd’hui 3 à 4 % des émissions de gaz à effet de serre (GES) dans le monde et 2,5 % de l’empreinte carbone nationale d’après l’ARCEP.
Choisir les bons canaux de communication pour avoir un impact numérique moins important devient primordial.
La communication multicanale, incompatible avec la communication responsable ?
Agences de communication, consultant en communication et services de communication doivent faire un réel travail de fond pour déterminer quels sont les canaux qui ont un réel intérêt pour les entreprises et leurs cibles.
Tout comme le marketing de masse, la communication multicanale doit se réinventer pour laisser place à un contenu plus personnalisé, efficace et avec une diffusion optimale. La pertinence doit primer sur une visibilité agressive.
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