Le phénomène Spider-Man sur la toile !
De la toile, en veux tu en voilà ! Comment échapper à ce phénomène de fin d’année ? Le retour de Spider-Man sur nos écrans depuis le 15 décembre. Un carton mondial qui vient de dépasser le milliard de dollars au box-office : un record depuis la Covid-19.
Le film a agité la toile et les réseaux sociaux depuis sa sortie, créant l’émerveillement des fans dans tous les cinémas du monde. Dans certaines salles, la folie était à son paroxysme. Le retour de notre super héros préféré n’y est pas pour rien.
Bien que les studios Marvel aient teasé le film depuis longtemps, nous ne spoilerons pas les nombreuses surprises qu’il vous réserve. Les acteurs principaux ont bien insisté, quelques jours avant la sortie du film que « le spoil ce n’est pas bien 😉 ».
En tête d’affiche nous retrouvons toujours Tom Holland dans le rôle de Spider-Man, Zendaya dans le rôle de MJ ou encore Benedict Cumberbatch qui partage l’affiche avec Spidey dans le fabuleux rôle de Docteur Strange.
Le célèbre héros a toujours apporté un succès marketing pour Marvel. Que ce soit en termes de comics, de films, de jeux vidéo, mais aussi des innombrables produits dérivés. Jouets, figurines, le marché autour du super-héros rapporte gros, estimé à plusieurs centaines de millions de dollars, le personnage et l’un des super-héros les plus lucratifs de l’histoire.
Quel impact sur les réseaux sociaux ?
Dès sa sortie, Spider-Man a su trouver son engouement autour de la toile notamment chez les adolescents et les jeunes adultes à travers les réseaux sociaux : surtout Tiktok et Twitter, qui sont des incontournables des réseaux de partage. Nous avons eu droit à tout un tas de réactions.
Voici une petite sélection des meilleurs tweets sur Spider-Man : No way home :
- Une certaine vérité …
Le reste des Avengers quand le monde est en danger mais que ce n'est pas leur film: pic.twitter.com/7grVIT8prq
— 𝐌𝐚𝐫𝐯𝐞𝐥 / 𝐃𝐂 Universe (@UCMarvel_) December 23, 2021
- Entre super-héros et magie de Noël
Gonna tell my kids this was Tom Holland and Zendaya pic.twitter.com/EdVEPC6p5B
— Rohita Kadambi (@RohitaKadambi) December 21, 2021
- Certains sont bien trop fidèles à Peter Parker
Ptdrrr il croit ça va l’appeler dans la partie finale pour jouer spider-man ?? pic.twitter.com/nIfxC0PlGu
— Djams (@SauceRouge) December 15, 2021
- Aaaaaaah je suis bien d’accord avec cette personne !
if anyone spoils spider-man for me i swear to god you will meet Uncle Ben
— Corn ✮ (@sneerid) December 14, 2021
- Et pendant ce temps, certains passent dans les mailles de la toile
Personne se doute que j'attends pas pour voir spiderman mais pour voir les tuches 4 pic.twitter.com/34dhrvbtRs
— BMS MathiSss (@MathiSssp) December 15, 2021
Sur Tiktok, toutes les pages sont remplies de Spider-man, jamais un film n’a suscité autant de clips que celui-ci. De nombreuses trends ont été créées autour du héros de Brooklyn, nous n’avons jamais autant vu de personnes déguisées en Spider-man que durant ce mois de décembre : le Père Noël n’avait qu’à bien se tenir… .
Avant d’aller au ciné, il faut se préparer :
@alpha_turkey everyone better be in a spidey suit in the theater! #spiderman #spidermannowayhome #fypシ
@cocogauff and yes i will be wearing this jacket to the theater #spidermannowayhome #nwh #marvel #spiderman
Le Daily Buggle, célèbre journal où travaille Spidey alias Peter Parker en tant que photographe dans les comics et dans la première trilogie, a droit à son compte Tiktok … comme quoi il faut se mettre à la page.
@thedailybugleofficial Tell us you hate Spider-Man without telling us… (even if you don’t actually hate him).
♬ SpiderMan No Way Home in theaters December 17 – The Daily Bugle
@thedailybugleofficial I was definitely hired for my journalist skills and no other reason, right??
♬ SpiderMan No Way Home Now Playing in Theaters – The Daily Bugle
Le compte a permis de promouvoir le film avant sa sortie d’une manière originale via la plateforme, en jouant sur les tendances qui ont marqué Tiktok. De la danse, des trends, les acteurs secondaires ont su nous faire vibrer pour annoncer le troisième film de l’homme araignée.
Mais n’ayons crainte, l’araignée sympa du quartier reviendra étant donné que Tom Holland a signé pour une deuxième trilogie. Nous espérons que la barre sera haute pour détrôner No Way Home, en attendant, bon visionnage !
Et d’ailleurs…, j’allais oublier mais Bonne Année !
@sonypictures Happy NewYear! Start it off right by celebrating with @spidermanmovie, exclusively in movie theaters now!
♬ SpiderManNoWayHome now playing in theaters – Sony Pictures
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