Comme vous le savez probablement déjà tous, la restauration est le secteur d’activité ayant enregistré le plus de pertes financières liées au coronavirus. Ceux qui ont résisté au premier confinement, se sont vu appliquer des mesures hygiéniques supplémentaires, fermer plus tôt à cause du couvre-feu et accueillir moins de clientèle. Ces mesures fortement contraignantes n’ont pas permis aux restaurateurs de rattraper leur chiffre d’affaires annuel avant le second confinement. Pour survivre et se démarquer de la concurrence, ils doivent donc appliquer de nouvelles stratégies et faire preuve de créativité. Quelles sont donc les solutions pour les restaurateurs ?
La livraison à domicile
Bien que le confinement interdise la fréquentation des restaurants, il est toujours possible de se faire livrer à domicile ou bien d’aller chercher son repas. Pour proposer ces alternatives, plusieurs choix s’offrent aux propriétaires de restaurants :
- engager un livreur
- demander aux serveurs s’ils seraient prêts à faire de la livraison. Square est une solution permettant de payer par carte bleue depuis un téléphone.
- utiliser des applications tierce comme Ubereats, Just Eat, Deliveroo…
A l’instant, cela semble la solution pour limiter les pertes. Néanmoins, il semble illusionnel d’affirmer que le volume de ventes grâce à ces solutions soit le même qu’auparavant. Comment faire alors pour se démarquer auprès de la concurrence et attirer la clientèle ?
Optimiser sa page du site de livraison
Beaucoup de restaurants semblent oublier qu’avoir une simple liste de plats à présenter aux consommateurs est peu attractif et n’inspire pas forcément confiance. Il est important de rappeler que beaucoup de personnes sont réfractaires au changement et consomment continuellement aux mêmes endroits pour éviter les risques. En situation hors confinement, des facteurs tels que la devanture du restaurant ou une salle remplie peuvent encourager le client à venir et prendre un risque. En ligne, les choses se présentent différemment et il ne reste plus que la carte plus ou moins optimisée.
Pour donner confiance et susciter l’envie, voici quelques conseils à prendre en compte lors de la création de la page du site de livraison.
Les photos
Pour susciter l’envie et donner faim, le sens de la vue est le seul exploitable dans un cas du confinement et il convient donc de l’exploiter. En effet, qui n’a jamais salivé devant la photo de son plat favori ? Cela est dû au fait que la vue est liée directement à nos souvenirs et donc nos émotions, ce qui provoque cette envie. Il s’agit donc d’une grave erreur de négliger les photos qui présentent les plats. En effet, en temps de confinement, il s’agit de la nouvelle devanture du restaurant. Pour humaniser un peu plus la plateforme, il est aussi possible de mettre des photos de l’équipe, ce qui provoquera un sentiment de familiarité.
Le titre et la description des produits
Le texte est un autre facteur à prendre en compte pour informer le client sur les produits vendus. Le serveur ne pouvant plus renseigner les éventuelles questions, il est donc nécessaire de les anticiper.
En ce qui concerne le nom des plats, il existe deux écoles :
- un nom concis : simple rapide et efficace
- un nom farfelu : permet de transporter le consommateur dans un autre univers, mais à utiliser avec précaution et à compléter avec une description
Il est fortement recommandé de faire relire les descriptions au personnel qui connaît bien la clientèle et qui saura reconnaître les éventuels doutes.
La disposition de la page
En ce qui concerne la disposition de la page, plusieurs solutions s’offrent à vous. Parmi celles-ci, une option est de mettre en avant les plats phares de votre restaurant. Ceux-ci étant les plus appréciés de la clientèle, ils seront plus susceptibles de séduire les nouveaux venus.
Le sponsoring ?
Si le nombre de personnes visitant votre page est trop faible, il est possible d’avoir recours au sponsoring. Ces sites vous permettent pour un budget hebdomadaire de toucher un public précis. Similaire au trafic payant sur Google, il fera venir des consommateurs tant que vous payez, une possibilité de se faire découvrir mais onéreuse. Développez votre communauté et faites voter celle-ci pour la qualité de votre nourriture. Cela sur le long terme vous fera évoluer dans les premiers résultats des sites de livraison.
4 Tips pour se différencier de ces concurrents
Pour faire face à la concurrence certains font preuve d’ingéniosité. Voici 4 solutions pour faire face à la crise.
Des plats en kit
Une fois confiné, les activités restent limitées au sein même des foyers. C’est pourquoi, certains proposent de faire livrer des plats en kit. Cela permet donc de passer un moment convivial, de manger le repas des produits de nos restaurants préférés en plus de les soutenir.
Pour compléter ces kits et faire vivre une expérience unique, les chefs pourraient réaliser des vidéos depuis leur domicile pour expliquer un peu mieux la recette.
Systèmes de points et de fidélité
Il serait bien de penser aussi à extrapoler le système de points et de cartes fidélité au sein de structures plus petites. Certaines grandes chaînes de fast food ont déjà adopté ce système, mais ce n’est pas encore le cas de nombreux restaurants plus traditionnels. Ce système de points a pour effet de fidéliser la clientèle à moindre coût, c’est-à-dire moins de 2 €.
Utiliser les réseaux sociaux
Il faut qu’on parle de vous ! Le confinement est un raz-de-marée faisant disparaître ceux qui ne sont pas adaptés. Animez vos réseaux sociaux avec Instagram, Facebook et TickTock !
En ce qui concerne le contenu, privilégiez la vidéo très populaire avec ses nombreux tutoriels.
Il faut que l’humain ressorte, prenez des photos de l’équipe pendant qu’ils font à manger, des photos des plats, retweeter ou partager les photos/vidéos de votre communauté quand ils ont leur plat. Lancer des jeux concours un repas gratuit pour la meilleure photo décalé. Un autre frein à la consommation dans les restaurants est la peur d’avoir le covid. Pour cela, prenez des photos de vous en masque, détaillez les contrôles que vous exercez en plus, votre public doit comprendre que vous répondez à leur attente.
Réaliser des partenariats
D’autres commerces autres que la restauration souffrent de ce confinement pourquoi ne pas leur proposer un partenariat ? Des jeux de société pour un menu spécial ludique. Des maillots esport pour toucher les joueurs. Des jouets à la façon happy meal pour attirer les familles. Ce n’est que des exemples parmi de nombreux envisageables. Les menus seraient plus chers mais permettraient de vous différencier et de changer les habitudes de vos consommateurs.
En conclusion…
En conclusion, pour pouvoir faire face à la crise, il faut innover et repenser sa stratégie. Tout se faisant sur internet, il convient d’optimiser la page internet pour susciter l’envie et avoir une visibilité maxiamel. De plus, un des tips cité ici permettrait de se différencier de la concurrence et attirer une clientèle plus importante.
Alexandra Nolet
294908 831229Most beneficial gentleman speeches and toasts are produced to enliven supply accolade up to the wedding couple. Newbie audio system the attention of loud crowds need to always consider typically the fantastic norm off presentation, which is their private. greatest man speaches 793502
799502 30385Ich kenne einige Leute, die aus Kanadakommen. Eines Tages werde ich auch dorthin reisen Lg Daniela 278683
332956 277904This website is genuinely a walk-through it actually could be the details you wanted concerning this and didnt know who to inquire about. Glimpse here, and you will completely discover it. 484429
761974 813332Some genuinely good and utilitarian information on this internet site, as effectively I believe the style has got excellent features. 885504
For newest news you have to go to see world-wide-web
and on world-wide-web I found this web page as a best web site for hottest updates.
0mniartist asmr
Your way of describing all in this paragraph is really good,
every one be able to effortlessly know it, Thanks a lot. asmr 0mniartist
I’m gone to say to my little brother, that he should also go
to see this web site on regular basis to get updated from newest information. asmr 0mniartist
Asking questions are genuinely fastidious thing if you are
not understanding anything fully, but this post provides fastidious understanding
even. asmr 0mniartist
This is very interesting, You are a very skilled blogger.
I have joined your feed and look forward to seeking more of
your fantastic post. Also, I have shared your website in my social networks!
asmr 0mniartist
582829 854500Fantastic beat ! I would like to apprentice whilst you amend your web site, how can i subscribe for a blog web site? The account helped me a applicable deal. I had been tiny bit acquainted of this your broadcast provided shiny transparent concept. 125848
Hello, i feel that i saw you visited my weblog thus i came to
return the desire?.I am trying to find things to improve
my web site!I guess its good enough to make use of some of your ideas!!
Hi there, every time i used to check blog posts here in the early hours in the break of day, because i love to learn more and more.
Hola! I’ve been following your web site for a while now and finally got the courage to go ahead and give you a shout out from Houston Texas!
Just wanted to tell you keep up the fantastic job!
If you wish for to grow your know-how simply keep visiting
this website and be updated with the newest news posted here.
Wow that was strange. I just wrote an incredibly long comment but after I clicked submit my comment didn’t
appear. Grrrr… well I’m not writing all that over again. Anyways,
just wanted to say excellent blog!
Good respond in return of this issue with real arguments and describing everything on the topic of that.
Write more, thats all I have to say. Literally, it seems
as though you relied on the video to make your point.
You obviously know what youre talking about,
why throw away your intelligence on just posting videos to your weblog when you could be giving us something informative to read?
Do you have a spam problem on this blog; I also
am a blogger, and I was wanting to know your situation; we have created some nice methods and we are looking to exchange solutions
with others, be sure to shoot me an email if interested.
Spot on with this write-up, I seriously believe that this website needs far more attention.
I’ll probably be returning to see more, thanks for the info!
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
This was awesome! I would like you to clean up all this spam though
scoliosis
What a material of un-ambiguity and preserveness
of valuable familiarity concerning unpredicted emotions.
scoliosis
scoliosis
Because the admin of this site is working, no hesitation very rapidly it will be renowned, due to its feature contents.
scoliosis
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life articles and blogs
scoliosis
This piece of writing will help the internet viewers for setting
up new blog or even a weblog from start to end. scoliosis
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these Second Life articles and blogs
free dating sites
Thank you for the auspicious writeup. It in fact was a amusement account
it. Look advanced to more added agreeable from you!
However, how could we communicate? dating sites
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these second life websites and blogs
Hey there! This is my first comment here so I just wanted to give
a quick shout out and say I truly enjoy reading your articles.
Can you suggest any other blogs/websites/forums that cover the same topics?
Many thanks!
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life authors and blogs
Greetings! Quick question that’s entirely off topic.
Do you know how to make your site mobile friendly?
My blog looks weird when viewing from my iphone.
I’m trying to find a template or plugin that might be able to resolve this problem.
If you have any suggestions, please share. Thanks!
This is a really good tip especially to
those new to the blogosphere. Simple but very precise info… Appreciate your sharing this
one. A must read post!
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these Second Life articles and blogs
Thank you, I’ve just been looking for information about this topic for a while and yours is the greatest I’ve came upon so far.
However, what in regards to the conclusion? Are you certain in regards to
the source?
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
Because the admin of this web page is working, no doubt very soon it will be renowned, due
to its quality contents.
Hello my friend! I wish to say that this post
is awesome, nice written and include almost all vital infos.
I’d like to see more posts like this .
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these second life articles and blogs
Thanks for your personal marvelous posting! I quite enjoyed reading it, you may be a great author.
I will be sure to bookmark your blog and will eventually come back at some point.
I want to encourage yourself to continue your great work,
have a nice holiday weekend!
Because the admin of this web site is working, no doubt very rapidly it
will be renowned, due to its feature contents.
Highly descriptive post, I liked that bit. Will
there be a part 2?
This was awesome! I would like you to clean up all this spam though
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs
I bought a car in 4 stores.
This was great! I would like you to clean up all this spam though
Many quarry are weapons.
Unused button
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these sl authors and blogs
This cannot be used with « Sam or more ».
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these second life websites and blogs
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life articles and blogs
Nice post. I was checking constantly this blog
and I’m impressed! Very helpful info specifically the last part 🙂 I care for such
info much. I was looking for this certain info for a very long time.
Thank you and good luck.
Hello there! I could have sworn I’ve been to your blog before but after going
through some of the posts I realized it’s new to me. Anyways, I’m certainly
pleased I came across it and I’ll be bookmarking it and checking back often!
Hello, i think that i saw you visited my site
thus i came to “return the favor”.I’m attempting to find things
to enhance my web site!I suppose its ok to use a few of your ideas!!
Hey I am so happy I found your site, I really found you by error, while I was researching
on Askjeeve for something else, Anyways I am here now and would just like
to say many thanks for a fantastic post and a
all round enjoyable blog (I also love the theme/design), I don’t
have time to read it all at the moment but I have saved it and also added your RSS feeds, so when I have time I
will be back to read more, Please do keep up the excellent
jo.
I every time spent my half an hour to read this blog’s posts all the time along with a mug of coffee.
My brother suggested I might like this website.
He was entirely right. This post truly made my day.
You can not imagine just how much time I had spent for
this information! Thanks!
I’ll right away grab your rss as I can’t find your e-mail subscription link or e-newsletter service.
Do you have any? Please allow me understand in order that I could subscribe.
Thanks.
Hey there, You’ve done a great job. I’ll definitely digg it
and personally suggest to my friends. I’m confident they
will be benefited from this site.
I’d like to thank you for the efforts you’ve put
in penning this blog. I’m hoping to view the same high-grade content from you in the
future as well. In truth, your creative writing abilities has
inspired me to get my very own site now 😉
Excellent pieces. Keep writing such kind of info on your site.
Im really impressed by it.
Hello there, You have performed a great job.
I will definitely digg it and individually suggest to my friends.
I am sure they’ll be benefited from this site.
360584 916714I truly prize your function , Wonderful post. 593671
Hello! I just would like to offer you a huge thumbs up for the great info
you’ve got right here on this post. I’ll be coming
back to your web site for more soon.
Magnificent goods from you, man. I’ve remember your stuff prior to and you’re just too fantastic.
I actually like what you’ve got right here, certainly like what you are stating and the way during
which you assert it. You are making it entertaining and you still care for to stay it sensible.
I can’t wait to learn far more from you. That is really a tremendous site.
We are a group of volunteers and opening a new scheme in our community.
Your web site offered us with valuable info to work on. You have done an impressive job and our whole community
will be grateful to you.
I think this is among the most important info for me. And i’m glad reading your article.
But wanna remark on few general things, The website
style is wonderful, the articles is really excellent : D.
Good job, cheers
You ought to be a part of a contest for one of the finest blogs on the web.
I will recommend this blog!
I don’t even know how I ended up here, but I thought this post was good.
I don’t know who you are but certainly you’re going to a famous blogger if you are not already 😉
Cheers!
I’m really impressed with your writing skills as well as with the layout on your blog.
Is this a paid theme or did you customize it yourself?
Anyway keep up the excellent quality writing, it’s rare to see a
great blog like this one today.
This post will help the internet visitors for creating new blog or even a weblog from start to end.
For newest information you have to pay a quick visit internet
and on the web I found this website as a most excellent
web page for most recent updates.
Why visitors still make use of to read news papers when in this
technological world everything is accessible on net?
Hello, of course this post is in fact good and I have learned lot of things from it about blogging.
thanks.
Good web site you have got here.. It’s hard to find high
quality writing like yours nowadays. I seriously appreciate individuals like you!
Take care!!
If you want to increase your know-how just keep visiting this web page and be updated with the most recent information posted here.