On ne la présente plus, Léna Situations est la nouvelle influenceuse du moment. Avec 2,9 millions d’abonnés sur Instagram et âgée de 23 ans elle connaît déjà une forte notoriété pour ces vidéos Youtube et ses post Instagram axés autour de la Mode, mais surtout, pour le fait qu’elle partage avec sa communauté des situations quotidiennes plus ou moins humoristiques.
Très proche de sa communauté, Léna à sorti en 2020 son livre : « Toujours plus, + = + » un succès très important, qui s’est écoulé à 37 000 livres vendus en quinze jours seulement dès son lancement, et qui est encore numéro 1 des ventes aujourd’hui.
Aussi, Léna est connue pour ses collaborations avec la marque Jennyfer, des collections qui connaissent toujours un grand succès ou bien encore, pour ces partenariats prestigieux avec la Maison Dior.
Très proche de sa communauté, Léna à sorti en 2020 son livre : « Toujours plus, + = + » un succès très important, qui s’est écoulé à 37 000 livres vendus en quinze jours seulement dès son lancement, et qui est encore numéro 1 des ventes aujourd’hui.
Aussi, Léna est connue pour ses collaborations avec la marque Jennyfer, des collections qui connaissent toujours un grand succès ou bien encore, pour ces partenariats prestigieux avec la Maison Dior.
Aujourd’hui, c’est avec la marque que de sportswear, Adidas que Léna a choisi de développer un nouveau partenariat. Nouvelle recrue et ambassadrice de la famille Adidas, elle développe en collaboration avec la marque une ligne de vêtements à la fois sportswear, chic et girly. Une collection disponible depuis le vendredi 19 mars 2021 sur l’e-shop de la marque : https://www.adidas.fr/
Une nouvelle que Léna fièrement à annoncé à ses fans sur Instagram : « Quel honneur d’être la nouvelle ambassadrice et d’intégrer le clan de la marque aux trois bandes. Merci à toute la team @adidasparis pour votre confiance, merci de m’avoir écouté, entendu et d’avoir accepter mes idées et mes envies. J’ai hâte de passer cette année à vos côtés et de montrer à tout le monde les projets qu’on prépare. ( et j’espère croiser un jour Beyonce dans les bureaux !) »
https://www.instagram.com/p/CMfLfKACi-b/?utm_source=ig_web_copy_link
Une collection qui propose des pièces sportswear avec des couleurs joyeuses et positives ! Parmi les pièces, on retrouve des basiques, l’idéal pour un look street classique. On retrouve également des pièces plus chic, sexy et à la fois streetwear. Un savant mélange pour donner un peu de dynamisme à nos looks de tous les jours.
Des pièces brandées ADIDAS x LENA SITUATIONS avec le logo + = +, ce qui prouve une nouvelle fois que la force de l’influence est un outil stratégique pour les marques. Cela leur permet de créer des partenariats de qualité, de faire rayonner leur image, et ainsi, de légitimer leur produits auprès d’une cible bien spécifique.
Avec cette collaboration, Adidas relève le défi de proposer des créations alliant glamour et streetwear. Un mélange de styles audacieux qui permet d’apporter un nouveau souffle positif pour la marque. Pari réussi !
Avec cette collaboration, Léna Situations confirme à nouveau sa place puissante dans l’univers de l’influence et se place comme la nouvelle influenceuse phare pour les marques.
Découvrez nos autres articles « Influence » dans notre rubrique Influence
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