KFC ou Kentucky Fried Chicken, la célèbre enseigne de restauration rapide fondée il y a 80 ans par le colonel Sanders dans le Kentucky, nous offre toujours des campagnes de communication décalées et réfléchies pour les fêtes (Noël et Saint-Valentin). La chaîne sert 8 millions de clients par jour dans le monde à travers 20 000 restaurants répartis sur 135 pays du globe. Voyons donc ce qu’ils nous ont réservés pour Noël 2020 (en fin de cet article).
Tout d’abord, nous allons remonter à l’année 2019.
Le Beef Bucket
Vous le savez, de par son nom, KFC vend des recettes faites avec du poulet frit. L’année passée, l’enseigne nous poste sur les réseaux sociaux un teasing en image d’un nouveau produit, le Beef bucket, un panier de boulettes de bœuf à partager en amoureux pour le 14 février, date de sortie du produit. Réaction immédiate des clients fidèles, la toile est scandalisée par une telle trahison. le KFC, c’est du poulet frit et pas autre chose.
Un déchaînement contre la marque, des pétitions naissent et sont signées par des dizaines de milliers de personnes pour enterrer le Beef Bucket avant sa mise en vente. C’est un Bad Buzz pour la marque en ce mois de février 2019 et on se demande comment la marque va réagir à cette catastrophe publicitaire…
Le 14 février 2019, jour de la Saint-Valentin, la marque sort une vidéo sur tous les réseaux sociaux de l’enseigne. Le colonel Sanders s’exprime et…coup de théâtre ! Toute cette campagne de communication était un mensonge. Le Beef Bucket n’a jamais existé, c’était seulement une occasion pour l’icone de la marque de faire une déclaration d’amour à ce qui a fait la naissance et le succès de son enseigne… le poulet.
Un exemple incroyable de réussite Marketing, la marque a fait parler d’elle de manière exponentielle sur les réseaux sociaux avant et après l’annonce, elle a créé un véritable buzz, elle avait tout prévu. Ce type de coup de théâtre est un risque au vu des premières réactions reçues sur les réseaux sociaux, toutes les marques ne peuvent pas se permettre de le faire. KFC a une communication décalée, l’enseigne est joueuse et cette campagne s’inscrit parfaitement dans sa ligne éditoriale.
KFC, une tradition à Noël au Japon
Oui, KFC est devenu une petite tradition au Japon à Noël. Mais alors, comment l’enseigne a pu s’imposer dans un pays dont elle n’est pas originaire pour les fêtes de fin d’année? Et bien c’est assez simple à comprendre. Au Japon, 1 à 2% de la population est chrétienne et ne fête donc pas Noël. En 1970, le premier restaurant KFC s’installe à Tokyo. Takeshi Okawara, responsable du développement commercial de l’enseigne au Japon créée alors une promotion pour Noël : “Kurisumasu ni wa Kentakkii” ce qui veut dire Kentucky pour Noël. C’est un baril de fête avec du poulet frit.
Résultat, les premiers japonais ont adoré l’idée et KFC connaît rapidement un succès durant les fêtes de fin d’années. De nos jours, chaque année, 3,6 millions de familles japonaises consomment du KFC à Noël. C’est une petite tradition qui permet de se réunir en famille. Et même si en France il est impensable de manger un menu KFC à Noël ou quoi que ce soit d’autre qui vienne d’un fast-food, l’enseigne au Japon propose des gâteaux au chocolat, fraisiers, champagnes et salades. Le menu total (à réserver) coûte 5100Y (41€).
Le produit surprise pour ce Noël
Nous arrivons à 2020, une année pleine de bonnes surprises (exemple : une belle pandémie). Pour ces fêtes de fin d’année, nous ne savons pas encore si nous pourrons les passer en grand comité. Pourtant, certaines marques trouvent l’opportunité de réaliser des campagnes de communication originales. Pour lutter contre le froid, l’enseigne du colonel Sanders met à la vente un produit non comestible… des bûches de bois à l’odeur de poulet frit pour nos cheminées. 11 herbes et 2 épices viennent parfumer le morceau de bois. Si vous voulez vous réchauffer pour Noël avec une bonne odeur de poulet frit, vous pouvez commander sur le site de Walmart pour 15$. En revanche, on ne vous garantit pas qu’ils vous livreront de l’autre côté de l’Atlantique.
Sur ce, je vous souhaite un joyeux noël avant l’heure.
593386 525767Aw, this was a genuinely nice post. In idea I would like to put in writing like this moreover – taking time and actual effort to make a very excellent article but what can I say I procrastinate alot and by no means appear to get something done. 702224
680918 129479There is noticeably a bundle to learn about this. I assume you made positive good points in attributes also. 169546
524616 562081I truly treasure your piece of function, Wonderful post. CHECK ME OUT BY CLICKING MY NAME!!! 457057
66341 261489Wow ~ Very good stuff ~ Come and take a look at MY ?? 97513
998422 255027I appreciate you taking the time to talk about them with men and women. 854356
65573 285841Exploring in Yahoo I at last stumbled upon this website.Studying this information. 819862
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these Second Life authors and blogs
This was great! I would like you to clean up all this spam though
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these sl websites and blogs
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these Second Life authors and blogs
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life articles and blogs
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life authors and blogs
Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these second life authors and blogs
This was awesome! I would like you to clean up all this spam though
Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these Second Life articles and blogs
This was great! I would like you to clean up all this spam though
This was awesome! I would like you to clean up all this spam though
806306 420209Located your weblog and decided to have a study on it, not what I usually do, but this weblog is wonderful. Awesome to see a website thats not spammed, and truly makes some sense. Anyway, great write up. 864165
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs
Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these sl authors and blogs
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life websites and blogs
Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these second life websites and blogs
Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these sl articles and blogs
159406 361602A person essentially lend a hand to make significantly articles I may state. That could be the very 1st time I frequented your internet site page and up to now? I amazed with the research you made to create this specific publish incredible. Wonderful activity! 647761
Hello, i read your blog from time to time and i own a similar
one and i was just wondering if you get a lot of spam responses?
If so how do you stop it, any plugin or anything you can suggest?
I get so much lately it’s driving me crazy so any assistance is very much appreciated.
This design is spectacular! You definitely know how to keep a reader
entertained. Between your wit and your videos, I was almost moved to start my
own blog (well, almost…HaHa!) Great job. I really loved what you had to say, and more than that, how you presented it.
Too cool!
Great post.
Hiya! Quick question that’s completely off topic. Do you
know how to make your site mobile friendly? My site looks weird when browsing from my
iphone 4. I’m trying to find a theme or plugin that might be able to fix this problem.
If you have any recommendations, please share. Thanks!
Hey there would you mind letting me know which hosting company you’re using?
I’ve loaded your blog in 3 completely different web browsers and
I must say this blog loads a lot faster then most. Can you recommend a good internet hosting provider at a
fair price? Thank you, I appreciate it!
I have been browsing online more than three hours nowadays, yet I by no means found any interesting article like yours.
It is lovely worth sufficient for me. In my
opinion, if all web owners and bloggers made good content as you
probably did, the net will probably be a lot more helpful than ever before.
Hello there! Do you use Twitter? I’d like to follow you if that would be okay.
I’m undoubtedly enjoying your blog and look forward to new posts.
746924 314615Wow, incredible blog format! How lengthy have you been blogging for? 44558
Great goods from you, man. I’ve understand your stuff previous to and you’re just
extremely wonderful. I actually like what you’ve acquired
here, really like what you are stating and the way in which you say it.
You make it entertaining and you still care for to keep it smart.
I can’t wait to read much more from you. This is actually a tremendous site.
I really like your blog.. very nice colors & theme. Did you design this
website yourself or did you hire someone to do it for you?
Plz respond as I’m looking to design my own blog and would like to
find out where u got this from. thanks a lot
Pretty! This has been a really wonderful article.
Thank you for supplying this info.
287424 567467Hello Guru, what entice you to post an article. This post was really intriguing, especially since I was looking for thoughts on this subject last Thursday. 33285
My brother recommended I may like this web site. He used to be entirely
right. This submit truly made my day. You cann’t imagine
just how much time I had spent for this info! Thanks!
excellent put up, very informative. I’m wondering why the opposite experts of this sector don’t
notice this. You must proceed your writing.
I’m confident, you’ve a huge readers’ base already!
Asking questions are really pleasant thing if you are not understanding anything completely, but this article provides pleasant understanding even.
Good post! We are linking to this great post on our
site. Keep up the great writing.
Thanks very interesting blog!
Hello just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading correctly.
I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers
and both show the same outcome.
Because the admin of this website is working, no hesitation very quickly it will be famous, due to its quality contents.
191586 932071Watch the strategies presented continue reading to discover and just listen how to carry out this amazing like you organize your company at the moment. educational 417507
Acheter médicaments en ligne : points à considérer avant
l’achat Bluefish Bastia medicamentos en venta libre en Santiago de Chile